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Pure Wellness and Ashford Convert Office Space Into Pure Office Space

Pure Wellness, a leader in transforming interior spaces into world-class wellness environments that are designed to protect against viral and bacterial contaminants [including COVID-19], and promote overall well-being; and Ashford Inc. (NYSE: AINC), a leading provider of asset management and other services to companies within the hospitality industry, have announced the addition of Ashford’s headquarters to the Pure Office portfolio.

This press release features multimedia. View the full release here:

Copart Building (Photo: Business Wire)

Copart Building (Photo: Business Wire)

“At Ashford, not only do we care about our associates’ health and well-being, but we also want to instill confidence in them as they return to the office. In the age of COVID, we couldn’t think of a better solution to bring that confidence to our associates while making our working environment safer and more productive,” commented Monty Bennett, Chairman and CEO of Ashford Inc.

The Pure Office concept is designed to meet the needs of a post-coronavirus world in which virus and bacteria free environments are a must to attract and retain business. The Pure Office concept addresses three key areas focused on preventing the transmission of viruses and bacteria such as COVID-19 and improving tenant and staff confidence. First, the cleaned surfaces in a building or office are treated with a special chemical called Pure Shield that creates molecular structures that prevent 99.99% of viruses and bacteria from surviving on the treated surfaces and which remain effective for over 90 days. Second, the air in the building or office is treated with equipment using patented Disinfection Filtration System (DFS) technology that has been individually tested to exceed HEPA efficiency at removing 99.99% of airborne particles, such as COVID-19, from the air. Finally, air particle monitoring systems are installed to measure and display the difference in particle count between the outside air and inside environment.

“More and more businesses understand that a return to work in an office environment requires specific solutions that protect their employees against airborne viruses and other harmful contaminants. Through our air purification and surface treatments, we know Ashford’s amazing employees can get back to in-person work and return with confidence and peace of mind, knowing that they are protected,” stated Andrew Rehwinkel, CEO for Pure Wellness. “Credit to Monty and his team for valuing the protection of its employees during this pandemic. Pure is proud to have fully converted Ashford’s office space to provide protection against harmful allergens, viruses, and bacteria.”

Ashford’s corporate headquarter building joins 20+ other buildings across the country that have installed Pure Office environments. Ashford associates and visitors experience an environment that is 99.99% free of airborne pathogens such as viruses and bacteria across the three converted floors including office, lobby, breakroom, and restroom spaces.

About Ashford

Ashford Inc. (NYSE American: AINC) is a leading provider of asset management and other services to companies within the hospitality industry. Ashford's principals have a long track record of success and many years of experience investing and operating in the hospitality industry. Currently, Ashford serves as the advisor to two NYSE-listed real estate investment trusts, Ashford Hospitality Trust (NYSE: AHT) and Braemar Hotels and Resorts (NYSE: BHR). Ashford also has a Products and Services initiative, where it strategically invests in operating companies that service the industry, and acts as an accelerator to grow those companies, through both of the advised platforms and other third parties.

About Pure Wellness

Pure Wellness transforms interior spaces into world-class wellness environments that protect against viral and bacterial contaminants and promote overall wellbeing. Pure Wellness provides a refreshing, relaxing experience to guests and tenants around the world, at hotels, resorts, office buildings, senior living and more. Pure solutions are designed to meet the needs of a post-coronavirus world in which virus and bacteria free environments are a must to attract and retain business.

Certain statements and assumptions in this press release contain or are based upon “forward-looking” information and are being made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include, among others, statements about the Company’s strategy and future plans. These forward-looking statements are subject to risks and uncertainties. When we use the words “will likely result,” “may,” “anticipate,” “estimate,” “should,” “expect,” “believe,” “intend,” or similar expressions, we intend to identify forward-looking statements. Such statements are subject to numerous assumptions and uncertainties, many of which are outside Ashford Inc.’s control.

These forward-looking statements are subject to known and unknown risks and uncertainties, which could cause actual results to differ materially from those anticipated, including, without limitation: the impact of COVID-19, and the rate of adoption and efficacy of vaccines to prevent COVID-19, on our business and investment strategy; our ability to continue as a going concern; the timing and outcome of the Securities and Exchange Commission’s investigation; our ability to regain compliance with NYSE American LLC continued listing standards; our ability to regain Form S-3 eligibility; our ability to repay, refinance or restructure our debt and the debt of certain of our subsidiaries; anticipated or expected purchases or sales of assets; our projected operating results; completion of any pending transactions; our understanding of our competition; market trends; projected capital expenditures; the impact of technology on our operations and business; general volatility of the capital markets and the market price of our common stock and preferred stock; availability, terms and deployment of capital; availability of qualified personnel; changes in our industry and the markets in which we operate, interest rates or the general economy; and the degree and nature of our competition. These and other risk factors are more fully discussed in the Company’s filings with the Securities and Exchange Commission.

The forward-looking statements included in this press release are only made as of the date of this press release. Such forward-looking statements are based on our beliefs, assumptions, and expectations of our future performance taking into account all information currently known to us. These beliefs, assumptions, and expectations can change as a result of many potential events or factors, not all of which are known to us. If a change occurs, our business, financial condition, liquidity, results of operations, plans, and other objectives may vary materially from those expressed in our forward-looking statements. You should carefully consider this risk when you make an investment decision concerning our securities. Investors should not place undue reliance on these forward-looking statements. The Company can give no assurance that these forward-looking statements will be attained or that any deviation will not occur. We are not obligated to publicly update or revise any forward-looking statements, whether as a result of new information, future events or circumstances, changes in expectations, or otherwise, except to the extent required by law.

This overview is for informational purposes only and is not an offer to sell, or a solicitation of an offer to buy or sell, any securities of Ashford Inc., or any of its respective affiliates, and may not be relied upon in connection with the purchase or sale of any such security, and the information contained herein does not form part of any prospectus of Ashford Inc. that may be used to offer or sell securities.

Prior to investing in Ashford, potential investors should carefully review Ashford’s periodic filings with the Securities and Exchange Commission, including, but not limited to, Ashford’s most current Form 10-K, Form 10-Q and Form 8-K’s, including the risk factors included therein.


Jordan Jennings, (972) 778-9487
Investor Relations

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