Blu Ocean Innovations has published its latest article covering the suitability of paid advertising, which is aimed primarily at business owners and managers. The article is available for viewing in full at https://bluocean.blog/2020/09/15/should-you-add-paid-advertising-to-your-marketing-mix/
Las Vegas, United States - May 10, 2021 /NewsNetwork/ —
Blu Ocean Innovations has published a new article entitled ‘Should You Add Paid Advertising to Your Marketing Mix?’, which sheds light on the most important aspects of the effectiveness of paid advertising. People who own and manage businesses and other interested individuals can view the full article at https://bluocean.blog/2020/09/15/should-you-add-paid-advertising-to-your-marketing-mix/
The article includes several interesting pieces of information, one in particular, is that most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. This shows the importance of adding paid online advertising to a marketing mix. According to a recent State of Digital report:
*Social is expected to command 40% of the ad market by 2022
*63% of digital spending goes to the duopoly of Facebook and Google
*12% of digital spend goes to the next five top publishers (Amazon, Microsoft, Oath, Twitter, Snap).
This should be of particular interest to business owners and managers because it highlights how powerful paid online advertising can be in generating exposure – and ultimately help in gaining more customers.
One of the most important pieces of information the article tries to convey and communicate is that paid online advertising might seem overwhelming and expensive, but it’s actually an effective method with the right targeting and budget. The best example of this is perhaps found in the following extract:
‘Even with quick results, paid online advertising can prove to be a testing ground, especially for people not familiar with PPC management. But with the ability to get hyper-local with ad targeting, many local businesses believe paid online advertising is worth the effort and costs.’
In discussing the article’s creation, Nathan Pay, Executive Producer / Client Manager at Blu Ocean Innovations said:
“Keep in mind that the effectiveness of your PPC campaign relies heavily on seamless user flow, your budget, keywords, and a few other factors. If you want more eyes on your business, then paid online advertising will get you the results you are looking for.”
Regular readers of Blu Ocean Innovations will notice the article takes a familiar tone, which has been described as ‘informational’.
Blu Ocean Innovations now welcomes comments and questions from readers, in relation to the article, as they are intent on providing relevant and useful information to our clients and readers. The reason is simply that they want to help their audience with tips and information regarding online marketing.
Anyone who has a specific question about a past, present, or future article can contact Blu Ocean Innovations via their website at https://bluoceaninnovations.com/
The complete article is available to view in full at https://bluocean.blog/2020/09/15/should-you-add-paid-advertising-to-your-marketing-mix/
Contact Info:
Name: Carl
Email: Send Email
Organization: Blu Ocean Innovations
Address: 5940 South Rainbow Boulevard STE 400 #7820, Las Vegas, Nevada 89118, United States
Phone: +1-800-478-3196
Website: https://bluoceaninnovations.com/
Source: NewsNetwork
Release ID: 89012797
