QVC Gemstone Expert Posts on Axalta’s Color Block Blog

Some hot cars, roses, strawberries, firetrucks and rubies all have something in common: they are Radiant Red, which also happens to be Axalta Coating Systems’ Automotive Color of the Year 2015.

Peyton Kelley, QVC Senior Manager of Product Development, Jewelry (Photo: Business Wire)

Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of liquid and powder coatings, is pleased to feature Peyton Kelley, QVC Senior Manager of Product Development, Jewelry, on its color blog called, Color Block. Kelley’s post discusses how the color red is important to not only the automotive industry, but also to the jewelry business.

Kelley is an experienced gemologist with a graduate gemologist degree from the Gemological Institute of America. He has since accrued more than 30 years of experience exploring nearly every facet of the jewelry industry from buying, manufacturing, and sourcing to marketing, design, and development. Kelley has been with QVC for nearly 17 years and also appears as a QVC on-air guest for Affinity(R) Diamond Jewelry, gemstones, and artisan crafted jewelry.

“As a large jewelry retailer, QVC’s buyers travel the globe in search of fine gemstones, each with a remarkable radiance and unique story,” said Kelley. “Red and shades of red continue to be important in all aspects of the jewelry business including designer, gold, sterling and gemstones while remaining a popular choice among today’s consumers.”

“We are thrilled to have Peyton Kelley as a guest blogger. His gemstone industry knowledge is impressive,” said Axalta Color Marketing Manager Nancy Lockhart. “We appreciate the connection that our Radiant Red has with the jewelry industry. We believe visitors will find it interesting to read about the impact of red in a variety of arenas.”

To read Peyton’s post titled, Demand for Radiant Red Gemstones Heats Up in 2015, visit axaltacs.com/us/color.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150309005139/en/