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Originally Posted On: https://bippermedia.com/how-can-seo-help-your-plastic-surgery-practice/
Over 90% of all online experiences begin with a search engine. About 60% of users only click on one of the top three search results, though. If you’re not at the top of a search page, you need to consider your search engine optimization (SEO) strategy.
With SEO, you can improve your rankings to help more people find your plastic surgery practice. What are the benefits of SEO marketing, exactly, and how can it help your practice grow?
Read on to find out!
Reach the Top of SERPs
Take a moment to search for “plastic surgery practice” online. Does your website pop up? If not, there’s a chance you’re not appearing in front of prospective patients.
It’s possible you’re appearing on the second or third search engine results page (SERP) instead.
Remember, most people only click on one of the top three results. With a healthcare SEO strategy, you can boost your organic rankings. Ranking at the top of SERPs will help you appear in front of prospective clients.
Then, you can attract those patients to your website before converting those visitors into leads.
With a strong SEO plan, you can reach the top of SERPs for a range of different keywords. You can target keywords based on the terms your patients already search online. You can even target local keywords to reach nearby patients who are looking for a plastic surgeon.
Appearing at the top of SERPs for relevant queries can benefit the rest of your digital marketing strategy.
Generate Brand Awareness
It can take as many as five impressions in front of one person before they start to remember your brand. If you don’t have a strong online presence, you’re likely not generating brand awareness. If people aren’t aware of your plastic surgery practice, they’re turning to your competitors instead.
Developing an SEO strategy can help you appear at the top of SERPs. Your content can also appear as a featured snippet, which takes up prominent space on SERPs. You’ll have an easier time catching the patient’s eye as a result.
Each time they complete a search about plastic surgery, they’ll encounter your brand. Eventually, they’ll remember your practice by name.
You can also use content marketing and SEO to help people trust your brand. Over 80% of people feel more positive about a brand after reading customized content. Another 61% are more likely to buy from companies that provide unique content.
If people feel comfortable with you, they might feel more inclined to choose you as their surgeon.
Attract Website Visitors
Prospective patients won’t choose your practice if your services or expertise fails to align with their goals. Using healthcare SEO can help boost your organic rankings. Ranking at the top of SERPs will help you generate more organic website traffic.
You can use backlinks to generate traffic, too (more on this below).
As you generate more website traffic, Google might decide to improve your organic rankings further. Then, you can reach the very top to appear in the number one slot.
Appearing at the very top of a SERP could help you generate website traffic before your competitors ever get a chance.
As part of your SEO strategy, you can also claim and optimize your Google Business listing. This listing displays your website, phone number, address, and other contact details. Patients can use your listing to get directions to your plastic surgery practice.
With SEO, you can generate website and foot traffic to attract new patients to your clinic.
Earn Valuable Backlinks
Backlinks are links to your plastic surgery website that appear on other websites. When someone reads someone else’s blog article, they might click on the link to your website. Generating backlinks can help you generate more referral traffic and brand awareness.
It can also benefit your search engine optimization strategy.
In fact, backlinks are among Google’s top three ranking factors. The more backlinks a page generates, the higher it can rank on SERPs. The higher it ranks, the more organic traffic it can start to gain.
Unfortunately, over 66% of all web pages don’t have backlinks.
One of the easiest ways to generate high-quality backlinks is to focus on your own SEO plan. You can target keywords your patients already search online. Within your blog post, you can cover helpful information they can’t find anywhere else.
Becoming a credible, unique resource will encourage other blogs to create backlinks to your website. They’ll want to reference your content to boost their own credibility.
As you generate more backlinks from websites with high Domain Authorities (DAs), your own DA will improve. A high DA indicates you’ll rank higher on SERPs.
As part of your SEO plan, you can also start guest blogging this year. Guest blogging involves writing content on someone else’s website. Then, you can create a backlink to your site within the post to generate traffic.
With authoritative content and a link-building campaign, you can boost your SERP rankings to reach new patients online.
One of Google’s latest SEO trends is EAT: expertise, authority, trustworthiness. Adding EAT to your content can help you establish your credibility in the industry. Becoming a thought leader and credible resource can help you stand out from other surgeons.
Establishing your credibility could encourage more people to trust you as their surgeon.
Then, you can start booking more appointments to grow your practice!
Flyers disappear and billboards fade over time. SEO, on the other hand, is a long-term marketing strategy. Once you improve your organic rankings, it can take years for someone to knock you down.
Improving your rankings will help you generate website traffic and leads for a range of keywords on an ongoing basis. Since SEO is cost-effective, you can improve your ROI at the same time, too.
Experience These Benefits of SEO for Your Plastic Surgery Practice
Don’t miss the chance to set your plastic surgery practice up for lasting growth. Instead, consider these benefits of SEO marketing. With a strong strategy, you can reach new patients without hassle.
You don’t have to map out your SEO plan alone, though. Working with a specialist could make all the difference.
Contact us to schedule your strategy call today!