One of the top three challenges marketers face today is innovating their digital marketing strategies. Without a strong plan in place, you could struggle to attract new patients to your practice. Before that happens, start using these six simple digital marketing tips.
With these tips, you can stand out online. Attracting new patients to your practice will enable your business to grow.
Read on and upgrade your digital marketing plan today!
1. Optimize Google Business
If you don’t have a strong online presence, prospective patients will never find your practice online. They’ll encounter another local dentist during their search instead. Using search engine marketing (SEM) strategies, you can appear as patients search for local dentists.
As part of your local search engine optimization (SEO) strategy, claim and optimize your Google Business listing. It’s free!
Your Google Business listing will appear in the top right corner of a Google search engine results page (SERP). Appearing in this spot will allow you to take up prominent space on SERPs. Prospective patients will start seeing your brand more often, allowing brand awareness to grow.
Your Google Business listing will provide locals with the information they need to contact your practice, too. For example, it displays your:
- Practice name
- Business category
- Website URL
- Business hours
- Patient reviews
- Phone number
- Recent posts
- Photos and videos
Make sure the information that appears on your listing is accurate. It should also match exactly what appears on your website. Google will compare the two to confirm the information is correct.
Match any abbreviations you use between your profile and website.
Claim and optimize your listing on any other online directories as well.
Keep your profile up-to-date by posting photos and videos. For example, you can post before and after photos. If you change locations, update your listing and share a new photo of your storefront.
Ask your patients to post their reviews on your profile, too. Generating reviews can boost your brand’s online reputation. Prospective patients might find it’s easier to trust you with their dental care after reading reviews from other locals.
2. Gather Keyword Research
In order to develop an effective digital marketing strategy, you’ll need to gather research.
First, define who your target audience is based on demo- and psychographic research. Group your patients into distinct personas based on:
- Marital status
- Household income
- Buying behaviors
- Online behaviors
- Pain points (dental problems)
For example, maybe you offer extended hours to business professionals. Maybe you’re targeting busy moms for your pediatric practice instead.
Understanding your audience will help you create personalized content that aligns with their needs. Personalization could boost your marketing ROI by as much as eight times.
Gather keyword research for each persona, too. Keyword research will tell you what search terms people use to find your practice online. Look for longer phrases containing four or more words (long-tail keywords).
You’ll use this research for your SEO and pay-per-click (PPC) advertising strategies.
3. Create Content With EAT
Creating helpful, informative blogs will help you demonstrate EAT: expertise, authority, trustworthiness. Writing with EAT in mind can boost your SEO rankings. Higher rankings on search engines will help more people find your dental practice.
When creating content for your website blog, focus on quality over quantity.
Review your keyword research to determine what topics to cover. Don’t add a keyword to the content after it’s written. Otherwise, keyword stuffing could lead to penalties.
Your website might not appear on SERPs, making it more difficult for people to find you online.
Create different forms of content, including:
You can use the content you create for your SEO, social media, and email marketing strategies.
Optimize each post you create for SEO to appear in front of patients as they search for a local dentist or dental practice. Providing them with helpful information can boost your credibility, encouraging more people to trust you as their dentist.
4. Invest in Web Design
A well-designed and developed website is the backbone of any successful digital marketing strategy. Without a website, prospective patients might struggle to learn who you are and what you do. Without this information, they might turn to your competitors instead.
Invest in your website this year. Make sure it’s fast, mobile-optimized, and user-friendly.
An updated website can benefit your SEO, PPC, social media, and email marketing strategies.
Make sure to outline the services you offer. Use your About Us page to cover your credentials, too.
5. Have a Social Presence
Social media marketing can help you continuously engage your current patients. It can also help prospective patients learn about your practice.
Reformat your most popular blog posts for each social media platform you’re using. Focus your attention on platforms your target audience uses regularly. You don’t have to appear on every platform.
Keep up with the latest social media trends to remain relevant online.
6. Design Eye-Catching Ads
PPC advertising will allow your brand to appear on search engines, social media platforms, and other websites. You can use platforms like Facebook and Google Ads to appear in front of locals as they search for a dental practice. When they click on the ad, they’ll reach a landing page on your website.
Then, you can use a form to convert those visitors into leads and prospective patients.
Use remarketing ads to reappear in front of previous website visitors to get a second chance at a lead, too.
Use These Digital Marketing Tips to Grow Your Dental Practice
A strong digital marketing strategy will help you reach more prospective patients online. Expand your digital reach using these six easy digital marketing tips. Otherwise, consider partnering with an experienced agency this year.
With help, you can reach new patients, book more appointments, and boost your ROI. In time, your business will grow, allowing you to open a new dental practice or offer new services.
Eager to get started? We can’t wait to help.
Book a strategy call with our team today to learn more!