Founder of Kurious Group, Monica Koudsy and her team helps lead in scaling small businesses into global enterprises through tailored strategy, sales, and creative mentorship.
-- A Global Impact Born from Local Curiosity
Founded in Sydney, Australia, Kurious Group began as a one-woman operation led by Monica Koudsy—a marketing strategist, sales coach, digital designer, wife and mother of two. Kurious Group has steadily evolved into a globally respected business consultancy. Monica’s mission was clear from day one: empower entrepreneurs with a combination of clarity, creativity, and commercially sound strategies that help your business grow. What started as a solo marketing service in 2018 officially became Kurious Group by 2020, now operating on a global scale with a focus on strategic partnerships that drive real business growth.
Kurious Group's expansion mirrors Monica's own trajectory as a leader who defies conventional limits. She is not only a business mentor but also a full-time mother and wife—proving that modern leadership can be defined by balance, empathy, and measurable results.
A Leader Who Wears Many Hats—and Wears Them Well
At just 34, Monica Koudsy has become one of the most sought-after minds in business strategy which hinges off powerful marketing strategies that not only generate interest but also convert into sales. Her dual role as a nurturing parent and a high-performing entrepreneur positions her uniquely in an industry often defined by hustle over heart. ““It’s not about doing it all—it’s about doing the right things at the right time, with the right support.” Monica shares. “That’s the mindset we bring to every client relationship and one thing I wish all business owners would understand and value is the power of their team, a healthy happy work family is just as important as your own health - with them you are SO powerful” says Monica.
Integral to that powerhouse team is her husband, Charles Koudsy, who left his own career to join forces with Monica in 2022. As COO of Kurious Group, Charles plays a pivotal role behind the scenes—driving the company’s operational growth while leading the social media and brand development sector. “None of this would be possible without his support” Monica says. “His belief in me, the vision for Kurious Group, and ability to execute at scale is what keeps everything moving forward” shared Monica.
Monica’s multi-disciplinary expertise includes marketing strategy, sales enablement, and digital experience design. These skills have helped countless small businesses - especially in the portraiture industry - scale into six- and seven-figure operations. Entrepreneurs from around the world frequently travel for in-person sessions with Monica and her team, highlighting the global demand for their approach.
The Kurious Approach: A Strategic Partnership Model That Works
What sets Kurious Group apart is its partnership-first mindset. Instead of acting as an external agency, the Kurious team integrates fully into each client’s operations, becoming a strategic extension of their internal structure. This allows for customized solutions based on a deep understanding of each business's unique challenges and goals.
“Our clients often come to us after being burnt by flashy agencies that promise the world but deliver quick fixes with no real support.” Monica says. “We do things differently. We embed ourselves in your business, we listen, we challenge, we strategise and most importantly, we’re there through the highs and the lows—building with you every step of the way.”
This approach has earned Kurious Group a reputation for dependability and long-term success. Most clients stay for years, citing the group’s transparency, honesty, and commitment to results as key differentiators in an otherwise transactional industry.
From Portraiture to Property: Industry-Spanning Success Stories
Kurious Group’s portfolio spans a variety of sectors including portraiture, hospitality, fashion, automotive, and real estate. In each of these industries, Kurious has enabled small businesses to implement scalable systems for lead generation, sales conversion, and overall operational growth.
Within the portraiture sector in particular, the consultancy has driven significant, transformational change. Studios once limited by ineffective marketing and stagnant strategies have shifted to scalable, growth-focused models - unlocking uncapped revenue through strategic pivots led by Kurious Group. “We have seen studios go from $60,000 revenue to $500,000+” shared Monica. These outcomes aren’t one-offs, they reflect Kurious Group’s proven ability to deliver consistent, repeatable success across diverse business models and geographies.
An Internal Culture Built on Human-Centric Values
Kurious Group’s success isn’t limited to its clients. Monica has built a workplace that mirrors her personal values: people come first. Every team member is supported in finding their zone of genius, and the company culture promotes collaboration, psychological safety, and personal growth. This internal alignment translates directly into client success, as a supported team delivers at a higher level.
“The business only thrives when our people do,” Monica emphasizes. “We’ve created an environment where everyone is aligned in vision and empowered in execution.”
A Mentor to Clients—and to the Industry
Beyond client-facing work, Monica is also a respected mentor to other professionals in the field. Through workshops, speaking engagements, and one-on-one coaching, she shares her insights with aspiring leaders—especially women looking to lead businesses while maintaining personal balance.
Her mentorship style is described as warm yet direct, driven by data yet rooted in empathy. Monica’s unique ability to blend strategic thinking with personal empowerment has made her a go-to advisor for emerging business leaders across industries.
Proof That Business Can Be Human and High-Performing
Kurious Group isn’t just another marketing agency - it positions itself as a true extension of your business. It’s a living, breathing example of what happens when strategy is guided by soul. Monica’s leadership embodies a new era of entrepreneurship: one where growth is intentional, partnerships are authentic, and success is sustainable.
As the consultancy continues to scale, so too does its impact. Whether it’s a family-run studio or a growing property brand, Kurious Group delivers results through relationships. And at the heart of it all is Monica Koudsy—a founder, a mother, and a mentor showing the world what modern leadership looks like.
Kurious Group: Best Small Business Marketing Agency in Sydney of 2025
Kurious Group has been recognized as the Best Small Business Marketing Agency in Sydney of 2025 by Best of Best Review. This prestigious award reflects the agency's unwavering commitment to empowering small businesses through tailored marketing strategies, human-centric leadership, and long-term growth solutions. Kurious Group has continuously scaled businesses across industries like portraiture, hospitality, fashion, automotive, and real estate. The agency’s innovative, partnership-first approach has driven remarkable success for its clients, positioning Kurious Group as a trusted, go-to consultancy for businesses seeking sustainable growth.
About Kurious Group
Kurious Group is a Sydney-based consultancy dedicated to empowering small businesses globally through marketing and growth strategy, creativity, and human connection. Founded by Monica Koudsy, the firm offers tailored support in marketing, brand development, social growth, sales, digital design, content creation, content curation and business development. Specializing in industries such as portraiture, health and fitness, fashion, hospitality, beauty, real estate, and automotive, Kurious Group is known for its embedded partnership approach, long-term results, and commitment to people-first leadership.
Media Contact
Monica Koudsy, Founder & CEO
Email: hello@kuriousgroup.com
Website: kuriousgroup.com
Instagram: @kuriousgroup,
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