The company offers a defined visual reference by incorporating Fafa Orange across its design elements and product applications.
-- Fafa Concepts announces the inclusion of “fafa orange” as a defining element of its visual and material identity. This decision reflects the company’s ongoing focus on structured design and functional systems, where color is applied not as surface decoration but as a consistent component within its established design vocabulary.
A representative stated, “Fafa orange functions as a fixed element within the company's objects and visual references. It remains consistent as other variables change. The decision is based on maintaining clarity and continuity in form.”
The integration of Fafa Orange is rooted in a systematic approach to design that is based on consistency across materials, forms, and user interactions. The company frames this decision as part of an ongoing exploration of visual continuity, where fafa orange functions as an anchor within the variability of its objects and design functions. Rather than adopting color through symbolic interpretation, the focus remains on its structural application.
This application is visible in products, including The Embrace, introduced in March 2015. Made of carbon fiber and polymer, it weighs 0.9 oz and supports up to 10 kg (22 lbs). With a simple twist, the object transitions into an “S” shaped hook for use across surfaces. Its use of fafa orange forms part of the visual structure present in the company’s catalog.
In addition, the use of fafa orange extends across physical products, visual content, and brand references. It functions as a fixed element within changing object positions, surface interactions, and usage contexts, supporting a structured design process based on repeated visual elements.
A representative added, “Repetition is applied as part of the visual structure. Fafa orange is used to support this approach. The intent is not to convey emotion but to maintain a reference that remains identifiable and uniform.”
The integration of Fafa Orange supports the company’s design framework by providing a stable visual reference used across its products and materials, contributing to continuity within its established design structure.
About the company: Fafa Concepts is a design-oriented organization based in the United States. Its work involves the use of defined forms, structural systems, and material transformations. The company’s product development is based on functional outcomes and the use of repeated visual elements, with a focus on structure rather than decorative detailing.
Contact Info:
Name: Farvardin Kamangar
Email: Send Email
Organization: Fafaconcepts.com
Address: 1515 International Parkway, Suite 1019 Lake Mary, FL 32746
Phone: 407-712-6780
Website: https://fafaconcepts.com/
Release ID: 89178271
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