InterAgent introduces an identity resolution platform for small to mid-market businesses seeking to identify website visitors and enrich lead data.
-- InterAgent has announced the launch of its identity resolution services, designed for small to mid-market SaaS, e-commerce, and professional service businesses. The platform addresses the challenge of anonymous website traffic by identifying visitors and enriching existing customer data.
To learn more about website visitor identification, visit https://myinteragent.com/identity-resolution/
The new service tackles a common pain point for growing businesses: approximately 98% of website visitors leave without filling out a form or identifying themselves. InterAgent's identity resolution technology enables businesses to see who is engaging with their website, even without form submissions or traditional tracking cookies.
The platform operates through a simple script installation that provides real-time visibility into visitor behavior. Once it's implemented, businesses gain access to a dashboard showing customer interactions across multiple channels and touchpoints. The system works without requiring complex IT infrastructure or lengthy implementation timelines.
InterAgent's solution includes several key features designed for businesses operating with limited resources. The platform unifies customer data from various sources to create a detailed view of each visitor's journey. This approach addresses the challenges posed by evolving privacy regulations and the deprecation of third-party cookies.
"Small and mid-market businesses have been priced out of enterprise-grade identity resolution tools for too long," a spokesperson for InterAgent explained. "The technology exists to understand website visitors and improve marketing efficiency, but it has been locked behind complex systems requiring significant IT investment. This launch changes that equation."
InterAgent positions the service as privacy-first and compliant with GDPR and CCPA regulations. The platform integrates with existing marketing and CRM systems through webhooks, allowing businesses to incorporate identified visitor data into their current workflows.
The identity resolution service is particularly relevant for businesses running paid advertising campaigns, as it provides visibility into which ads are driving quality traffic. This data helps optimize ad spending and improve return on investment.
For more information about InterAgent's identity resolution platform, visit https://myinteragent.com
Contact Info:
Name: InterAgent
Email: Send Email
Organization: InterAgent, LLC
Address: 6833 South Dayton Street #233, Greenwood Village, CO 80112, United States
Phone: +1-720-330-4802
Website: https://myinteragent.com/
Source: NewsNetwork
Release ID: 89173357
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