InterAgent updates its identity resolution platform for small to mid-market businesses, offering website visitor identification and anonymous tracking capabilities. The service includes lead enrichment and cookieless tracking technology.
-- InterAgent has announced updates to its identity resolution services targeting small to mid-market companies in the SaaS, e-commerce, and professional services sectors. The platform addresses a common challenge businesses face: identifying anonymous website visitors who browse products and services but leave without completing contact forms or making purchases.
To learn more about website visitor identification, go to https://myinteragent.com/identity-resolution/
The new service tackles what many business owners call the "98% problem" - the reality that most website traffic remains unidentified and unused. Using identity resolution technology, InterAgent's platform reveals customer information from this previously anonymous traffic through a single script installation that connects to a real-time dashboard, making setup straightforward for growing businesses.
The platform brings together several capabilities that work in concert to transform anonymous visitors into actionable leads. Website visitor identification shows which companies and individuals visit specific pages, while anonymous visitor tracking captures engagement data across multiple touchpoints. Beyond basic identification, the system also handles lead enrichment by automatically filling in missing contact details within existing CRM systems, and data unification software then creates a single view of each customer across different devices and sessions, giving businesses a complete picture of visitor behavior.
InterAgent designed the service specifically for businesses that lack enterprise-level resources. By integrating with existing marketing and sales tools through webhooks, the platform avoids the complexity that typically comes with identity resolution systems. Setup takes approximately seven days from installation to full operation, removing the months-long implementation timelines common with enterprise solutions.
"Many businesses already pay for website traffic through advertising and content marketing, but they don't know who's actually visiting their site," a company spokesperson said. "Our platform makes that information visible immediately, so businesses can follow up with real prospects instead of guessing about their audience."
Privacy compliance remains central to the service design. The platform addresses GDPR and CCPA requirements while operating without relying on traditional cookies, making it functional in the current privacy-first digital environment. This cookieless tracking approach maintains effectiveness even as browser restrictions on third-party cookies continue to expand across major platforms.
InterAgent offers the first 100 identified leads at no charge, allowing businesses to test the platform's capabilities.
For more information about identity resolution services, visit https://myinteragent.com/identity-resolution/
Contact Info:
Name: InterAgent
Email: Send Email
Organization: InterAgent, LLC
Address: 6833 South Dayton Street #233, Greenwood Village, CO 80112, United States
Phone: +1-720-330-4802
Website: https://myinteragent.com/
Source: NewsNetwork
Release ID: 89173359
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