Digital marketing expert Scott Hall has published a new guide for business owners hoping to boost traffic by running social media contests for their customers.
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The guide explores the many facets of running community-driven contests, offering helpful advice in regards to which platforms to use and how to entice individuals to participate.
To find out more, visit https://scotthall.co/running-successful-contests-social-media/
Contests like the ones that Hall recommends in this guide are a proven way to increase engagement, especially among the small business community. Giveaways in particular have been shown to be highly effective at building out email lists, as most customers will sign up for a chance to win regardless of the marketing content they may receive afterward.
Scott Hall opens his new guide with considerations of what sort of contest will most benefit a given business, be it a skill-based competition like photo or essay contests, or a chance-based no-purchase-necessary sweepstakes prize. Local audiences, he explains, may prefer the former, as it is a good way to connect with other members of the community, while digitally based businesses will likely benefit more from the latter.
He then explains how to promote a given contest across social media platforms, taking into consideration factors such as demographics and exposure. He also emphasizes the importance of paying attention to a platform’s terms of service, as some social media companies prohibit certain competitions from being hosted on their platforms.
Once a contest has been designed, Hall offers a number of methods that business owners can use to track participation and further boost engagement, including the collection of key metrics and the sharing of user-generated content. Performance metrics, he explains, are a good indicator of whether or not a contest is worth it in terms of engagement, and whether it ought to be repeated in the future, perhaps on an annual basis.
Engaging with participants while a contest is running, he explains, is vital to capturing traffic in the long term. These contests can be a good way to humanize a business and make it relatable to customers, so communication with those who choose to participate is an important part of the process, especially when announcing the winner or winners.
Using these tips and the others presented in the full in-depth guide, businesses should be able to effectively host social media contests and reap the wide range of benefits they can offer. To read the guide or any of the other high-quality marketing tips that Scott Hall hosts on his site, visit https://scotthall.co/running-successful-contests-social-media/
Contact Info:
Name: Scott Hall
Email: Send Email
Organization: ScottHall.co
Address: 60 West 23rd St. Suite 638, New York, NY 10010, United States
Website: https://scotthall.co
Source: NewsNetwork
Release ID: 89141142
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