USA – June 16, 2025 – A proud American and retired nurse is making headlines as she launches a new apparel brand that blends fashion, patriotism, and the untamed spirit of rodeo. Her latest creation, the “COWGIRL UP” designer rodeo jersey, is a bold tribute to the strength, beauty, and athleticism of women in rodeo. With deep roots in American culture and a growing spotlight on women’s rodeo, this new line of designer jerseys and hats arrives at the perfect time. Rodeo season heats up during the summer and autumn months, with major events across Wyoming, Texas, Arizona, Nebraska, Nevada, and California all hotspots for passionate rodeo fans and competitors.
The flagship design, the “COWGIRL UP” jersey, features a patriotic red, white, and blue color scheme, honoring the values that rodeo represents: freedom, grit, discipline, and community. This isn’t just a stylish jersey — it’s a wearable message of empowerment for women who ride with courage and compete with heart. COWGIRL UP’ is more than just a design, it’s a call to action, a mindset, and a celebration of the powerful women changing the face of rodeo today,” says the brand’s founder.
“After years in nursing, I wanted to create something inspiring, something that reflects the same strength and resilience I saw in the rodeo world. These women are tough, talented, and incredibly hardworking. They deserve gear that honors that. As women’s rodeo continues to gain momentum, drawing parallels to the explosive growth of women’s basketball, there is an increasing focus on the lives and achievements of female riders in the media and among the public. The brand captures this cultural momentum by offering apparel that not only performs but tells a story. The jerseys are designed with comfort, durability, and style in mind, perfect for wearing in the arena or around town. The collection also includes custom-designed hats to complete the look, with additional apparel options forthcoming.
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