The team behind the viral Style Blocker Quiz has officially launched misi, a mobile app designed to help women over 40 rediscover their confidence through personalized color analysis and smart wardrobe tools.
With over 10,000 quiz completions since soft launch, misi is transforming how midlife women shop, dress, and express themselves, not through trends, but through personalized color palettes, smart outfit tools, and curated style picks.
Those interested can access the quiz via: Take the 2-min Style Blocker Quiz
From confusion to clarity
For many women, midlife brings a shift in identity, body shape, and priorities, but fashion often stops speaking their language. misi gives them clarity: not with trends, but with personalized tools that guide real-world style choices.
The app combines AI-powered color analysis, a personalized makeup and hair color guide, and the misi Match outfit tool, designed for women who want more than just a palette. Unlike other color apps that overwhelm users with endless swatches, misi helps women actually use their colors. From makeup shades and hair tones to smart outfit combinations, every feature is designed to turn knowledge into confidence.
Learn how it works: misi Color Analysis App
Built for the woman who outgrew fast fashion
Inside misi, users don’t just learn their colors, they use them:
- Discover their most flattering colors with a personalized palette and thousands of outfit color combinations, generated from a single selfie and short quiz
- Get matched to the right makeup shades and hair colors based on their skin tone
- Build outfits from their wardrobe or shop smarter with misi Match
- Explore curated fashion & beauty picks tailored to their palette, updated weekly
"I didn’t realise how much black was draining me until I saw my real palette. Now I look younger and feel more alive."Sarah Greene, 42 - United Kingdom
The Style Blocker Quiz is designed to help individuals uncover hidden style blockers and unlock new clarity.
A new era of confidence tech
misi’s approach is simple: identity-first styling for women too smart for fast fashion algorithms. The app marks the first in a suite of personalized tools designed to help women over 40 look how they feel: vibrant, evolving, and powerful.
The app is free to download with an optional premium plan for deeper personalization. Download on the App Store
"I love the app, it helps me avoid buying clothes that won't suit my tone, and I even use it to help me put outfits together when I meet my girls. I get way more compliments in my best colours!" Lynda Johnson, 59 - United Kingdom
About misi
misi is a personal styling platform for women 40+. It blends psychology, color theory, and tech to give women the confidence to express who they are, not who they used to be.
Media Contact
Company Name: Misi app
Contact Person: Nina Fazel
Email: Send Email
Country: United Kingdom
Website: https://misi.app?utm_source=pr&utm_medium=press&utm_campaign=style_blocker_quiz&utm_id=brand+push
