Landingplace Suites Targeted Toward Long-Term Extended-Stay Guests; Landingplace Select Geared Toward Transient Travelers

Officials of Landingplace Hotels, a hotel franchisor built by operators for operators, today announced the launch of two midscale, conversion-focused brands aimed at solving the real challenges hotel owners face, from rising costs and staffing shortages to rigid brand standards and shifting guest expectations.

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Sample kitchenette for a Landingplace Suites property (pictured).

Landingplace Suites bridges the gap between extended-stay hotels and furnished apartments, offering flexible 30+ night stays without leases. Guests enjoy apartment-style suites that combine home-like comfort with hotel convenience. Locally inspired experiences, such as activated outdoor spaces, community rooms, food trucks and live music, create a lifestyle-driven experience for long-term guests.

Landingplace Select is a select-service brand designed for short-term, high-traffic stays. With lean operations, pay-per-use housekeeping and an expanded grab-and-go market, it is designed for streamlined operations and efficiencies. Simple, modern design and smart tech deliver a clean, guest-driven experience that’s easy to operate and built for flexibility and simplicity.

Founded by seasoned hospitality owners and operators, Landingplace Hotels delivers a flexible, operationally efficient model built around the goal of enabling owners to operate more profitably and adapt to rising costs, tighter financing and shifting guest expectations. Landingplace delivers unique value to owners by taking a cutting-edge approach to housekeeping and breakfast, increasing distribution opportunities through long-term stays marketed on platforms like Apartments.com and standing out in the crowded midscale market with locally inspired design and lifestyle programming, such as food trucks, live music and neighborhood partnerships.

“As owners and operators ourselves, we’ve seen firsthand how rigid, outdated hotel systems fall short for today’s guests and owners,” said Jeremy Bratcher, CEO and co-founder. “We built Landingplace to close that gap — with brands designed for flexibility, simplicity and an owner-first approach, without compromising guest comfort or performance.”

Unlike legacy brands with blanket mandates, Landingplace offers flexible, cost-efficient PIP standards.

“According to Matthews Real Estate Investment Services™, a commercial real estate investment services and technology firm, more than $5.8 billion in U.S. hotel loans will mature in 2025, creating major refinancing pressure,” Bratcher added. “At the same time, rising PIP costs, FF&E expenses and interest rates are making it harder for owners to stay compliant or reposition assets profitably. Our model gives owners a smarter path forward engineered for operational simplicity and scalability with cost-efficient PIP standards, lean operations and flexible conversions and new builds that help properties stand out in a crowded midscale market.”

Helping Owners Capture Untapped Demand

Landingplace Hotels equips every property with built-in tools to enhance efficiency, reach untapped demand and simplify operations. Inventory is distributed across platforms like Apartments.com, Furnished Finder, Airbnb and Zillow, attracting long-term guests most hotels miss. Each property uses HotelKey for its PMS, FLYR for AI-powered revenue management and Amadeus iHotelier for full-channel distribution. Guest-facing tools like Nonius and Yuvod TV for streaming, The Guestbook rewards program and Cvent Transient leads help properties increase loyalty, stand out and drive more revenue per stay.

“Everything we’ve built, from flexible, realistic PIP strategies and streamlined operations to tools that capture untapped demand, is designed to solve real challenges for owners,” said Jacob Amezcua, president and co-founder. “We’re hoteliers ourselves, and we know it’s possible to run a leaner, more efficient hotel without sacrificing guest experience. In fact, streamlined operations with a focus on guest choice and flexibility often lead to a more personalized and memorable stay.”

Executive Team

Landingplace Hotels was co-founded by Jeremy Bratcher and Jacob Amezcua, who bring over 35 years of combined leadership in hospitality, franchising and real estate. Bratcher has held senior roles with leading hotel groups including IHG Hotels & Resorts, Spinnaker Resorts, MCR Hotels, Island Hospitality GF Hotels, and Starwood Hotels. Amezcua’s background includes leadership at 3M and Experian, as well as experience with multifamily value-add and hotel conversion projects.

The leadership team includes Stacy Bedsole, EVP of Brand & Marketing; Glenn Miller, EVP of Commercial Strategy; John Kelly, EVP of Franchise Operations; Orlando McRae, Director of Design & Construction; and Gus Stamoutsos, SVP of Franchise Development.

Target Locations

Development is focused on urban and suburban markets with strong business, medical and university demand, where brand saturation limits new entry and creates a need for flexible, financially viable alternatives.

“Landingplace was built to give owners a financially viable way to compete in a shifting market,” Amezcua added. “Unlike legacy brands, we focus on operational simplicity, freedom within a framework and industry leading systems— all while delivering a guest experience that’s flexible and tailored to meet modern guest needs.”

About Landingplace Hotels

Founded by hospitality and Fortune 500 veterans Jeremy Bratcher and Jacob Amezcua, Landingplace Hotels is a next-generation hotel franchisor built by operators for operators. Headquartered in Bluffton, S.C., Landingplace Hotels’ brands provide flexibility and value-driven stay experiences for guests while streamlining operations and providing enhanced distribution opportunities for owners. The company currently provides franchise opportunities for Landingplace Suites, a midscale, ultra-extended stay brand, and Landingplace Select, a midscale, select-service brand more focused on transient guests. For additional information on the company, please visit www.landingplacehotels.com or send inquiries to franchise@landingplacehotels.com.

The name of the franchisor is Landingplace Franchising LLC, and its address is 1050 Fording Island Road, Suite C #1055, Bluffton, SC 29910.

This is not an offer to sell a franchise. An offer can only be made through delivery of a Franchise Disclosure Document. Certain states require registration of a franchise before offering or selling in that state. Landingplace franchises will not be offered to residents of those states unless and until the franchise has been registered or exempted as required. Those states include California, Connecticut, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.

Operational outcomes will vary by location and operator. Landingplace Hotels does not make any guarantees regarding income or profitability. See Item 19 of our Franchise Disclosure Document for more information.

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Landingplace Hotels launched two midscale, conversion-focused brands, Landingplace Suites and Landingplace Select.