The "Senior Adult Nutrition Market - Focused Insights 2025-2030" report has been added to ResearchAndMarkets.com's offering.
The Senior Adult Nutrition Market was valued at USD 21.1 billion in 2024, and is projected to reach USD 29.66 billion by 2030, rising at a CAGR of 5.84%. The global senior adult nutrition market is set to grow due to the growing elderly population and the rise in the prevalence of chronic diseases.
KEY TAKEAWAYS
- By Product Type: In 2024, the dietary supplements segment held the largest market share. This growth is driven by the increasing use of dietary supplements to help seniors prevent and manage diseases by providing essential nutrients that support healthy aging.
- By Application: The bones & joint health segment holds the largest market share and shows the highest growth of 7.06% during the forecast period. Seniors are proactively maintaining their health by adopting nutrition-focused strategies to protect bone and joint health, preventing osteoporosis and arthritis.
- By Distribution Channel: Supermarkets and hypermarkets hold the largest market share, driven by the convenience of purchasing senior nutrition products alongside regular groceries.
- By Geography: The APAC region dominates the global senior adult nutrition market, holding the largest share. This growth is driven by rising disposable incomes, urbanization, and a growing focus on preventive healthcare.
Market Trends
Personalized Nutrition Solutions: The market sees a shift towards individualized nutrition plans that address specific health issues, with technology enabling tailored dietary advice. The need for personalized nutrition solutions rises with an increasing focus on preventing chronic diseases.
Functional Foods and Beverages: There is a growing preference for functional foods like protein bars and RTD shakes that offer crucial nutrients conveniently. This transition caters to seniors intent on health maintenance through easy to consume products.
Market Drivers
Growing Elderly Population: An aging global population, projected by WHO to double by 2050, increases demand for nutrition managing diseases like diabetes and osteoporosis.
Rise in Chronic Diseases: Specialized nutrition addressing specific health concerns like bone health and cognitive function is garnering attention as seniors become more aware of dietary needs.
Industry Restraints
Regulatory Challenges & Compliance: Stringent regulations delay product launches and complicate international market entry, with varying standards across countries demanding thorough compliance and substantial investment.
GEOGRAPHICAL ANALYSIS
The APAC region dominates and holds the largest share of the global senior adult nutrition market. The market is driven by various demographic, economic, social, and cultural factors. The APAC region is home to several countries with rapidly aging populations, increasing healthcare awareness, and evolving consumer preferences that favor nutrition products designed for seniors. With increasing life expectancy, seniors in APAC are living longer, which means they are more likely to face chronic diseases such as cardiovascular conditions, arthritis, diabetes, and cognitive decline. These health issues lead to a higher demand for functional foods, nutraceuticals, and dietary supplements aimed at preventing or managing such conditions.
North America, led by the United States and Canada, is one of the most developed markets for senior nutrition. The market is well-served by a developed healthcare infrastructure, high disposable incomes, and good consumer awareness of healthy aging and preventive nutrition. Seniors in North America are increasingly embracing preventive healthcare practices, with a strong focus on nutrition as a vital aspect of healthy aging. There is a growing interest in personalized nutrition and functional foods, leading older adults to seek out products that are enriched with a variety of ingredients.
COMPETITIVE LANDSCAPE
The global senior adult nutrition market report consists of exclusive data on 26 vendors. The market is in a phase of high competition and low market concentration, with a variety of vendors vying for a leadership position.
The market is characterized by diversified global and regional vendors. International players expanding their footprint bring innovation, technology, and more extensive distribution networks, which challenge regional vendors. Smaller regional players may find it difficult to compete because of the brand recognition and resource advantages that global companies bring to the table. Many players are coming up with innovative features and technological advancements, such as microencapsulation, 3D-printed supplements, and lipid-based delivery systems in their products to stay competitive. The increasing demand for customized nutrition solutions and convenience formats offers substantial growth opportunities for vendors.
Key Vendors
- AAK
- Abbott
- Ajinomoto
- Bayer
- Danone
- DSM-Firmenich
- Nestle
- Otsuka Holdings
Other Prominent Vendors
- Amway
- Arcadia Consumer Healthcare
- British Biologicals
- Dr. Reddy's Laboratories
- Fresenius Kabi
- Glanbia
- Haleon
- Herbalife
- Lexicare Pharma
- Meiji Holdings
- ORIGIN NUTRITION
- Pharma Nord
- Sanofi
- Superfoods Valley
- The Vitamin Company
- Unived
- Validus Pharmaceuticals
- Valio
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 131 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value (USD) in 2024 | $21.1 Billion |
| Forecasted Market Value (USD) by 2030 | $29.66 Billion |
| Compound Annual Growth Rate | 5.8% |
| Regions Covered | Global |
Market Opportunities & Trends
- Personalized Nutrition Solutions
- Functional Foods and Beverages
- Growing Preference of Plant-based & Natural Ingredients
- Convenient & Easy-To-Consume Formats
Market Growth Enablers
- Growing Elderly Population
- Rise in Prevalence of Chronic Diseases
- Shift Towards Preventative Healthcare
- Expansion of E-Commerce Channels
Market Restraints
- Regulatory Challenges & Compliance
- Adverse Effects of Nutraceuticals & Dietary Supplements
- Lack of Consumer Awareness
- High Cost of Specialized Products
For more information about this report visit https://www.researchandmarkets.com/r/5iu309
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250429168504/en/
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