New In-app Experience for the Military Community Provides Personalized Onboarding, Tailored Education, and Confidence-Building Roadmap to Investing

Plynk®, the app designed to simplify the process of investing and empower users with intuitive tools, is expanding its mission with the launch of Plynk Serve: Military — a new in-app experience crafted specifically for veterans and active-duty service members. The customized onboarding experience offers a tailored pathway to learn, practice, and build confidence in investing.

“Through conversations with veterans, we’ve learned that financial readiness through education is critical when transitioning from the structure of military service to the autonomy of civilian life,” said Jared Hubbard, Product Manager, the Plynk app. “That’s why we created Plynk Serve: Military — to help veterans prepare for their financial future, not just react to it. It’s designed with small, steady steps that build knowledge, confidence, and real-world financial readiness.”

Plynk Serve: Military introduces a four-step roadmap inside the app — blending financial education with intuitive, practical tools. The journey begins with a military-tailored onboarding process, allowing users to self-guide through foundational concepts using familiar language, relatable imagery, and interactive modules.

As users progress, they’ll experience bite-sized lessons and tools designed to build investing confidence — step by step. Each module is crafted with the military community’s unique perspective in mind, reinforcing key concepts through hands-on learning and real-world context.

Additionally, Plynk introduces a new “Veterans-Led” investing category, enabling users to easily discover and invest in companies founded by veterans. These businesses often reflect mission-driven discipline, adaptability, and operational excellence shaped by military service — offering users a meaningful way to align their values with their investments.

This launch builds on Plynk’s growing suite of tools designed to build investor confidence — even before the first real trade. It complements existing features like Simulated Trading that lets you practice and get more comfortable buying and selling assets without risking actual money.

The Plynk Serve: Military experience is now available to all Plynk app users who indicate their service during account setup.

Brokerage accounts and related information and services are provided by Digital Brokerage Services LLC (DBS), member of FINRA and SIPC, 499 Washington Boulevard, Jersey City, NJ 07310.

About Plynk

Plynk® is an investing app that aims to help individuals get started, build confidence, and gain knowledge along the way. Created by a team passionate about empowering investors, the Plynk app provides an easy-to-use experience that is free of complexity and confusion. With straightforward language and clear explanations, the app helps tackle the big things that prevent people from investing and the little ones that keep them from enjoying it. Users can explore and invest with as little as $1.

Social Media

LinkedIn: https://www.linkedin.com/company/plynk-invest

Instagram: @plynkinvest

Facebook: Plynk Invest

All investments involve risk, including the possible risk of loss. Simulated trading is for informational purposes only. Past performance does not guarantee future results; actual performance returns will vary. Plynk marks are the property of FMR LLC; third-party marks are the property of their respective owners.

© 2025 FMR LLC. All rights reserved.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251023968289/en/

"Through conversations with veterans, we’ve learned that financial readiness through education is critical when transitioning from the structure of military service to the autonomy of civilian life,” said Jared Hubbard, Product Manager, the Plynk app.