SASE Company Launches New Parent Brand, SBG

By: Blue Point Capital Partners via Business Wire

June 27, 2023 at 06:00 AM EDT

Platform launches new, full-spectrum brand of end-to-end concrete polishing and surface preparation solutions for next chapter of growth

SASE Company announced today the launch of their new holding company brand, SBG Holdings, Inc. (“SBG”). This formation results from the platform’s organic growth and multiple strategic acquisitions, which have significantly expanded the Company’s core end markets, sales channels and product offering.

“From the outset, our focus with Blue Point was to strategically expand our product and service offering to best serve an ever-growing base of customers across a multitude of channels and end markets,” said SBG’s CEO Karl Moritz. “Having successfully brought SASE’s direct-to-contractor brand and Bartell Global’s distribution channel brand together, we’re benefitting from economies of scale as an industry leader while maintaining the integrity of our highly respected brands in the market.”

SBG Holdings, Inc. will continue to provide consumables and associated equipment for the ongoing maintenance, conversion and placement of concrete flooring and other hardscapes through its industry-leading brands of SASE and Bartell Global.

"As our capabilities and market footprint have grown dramatically in recent years, it is the perfect time to establish a holding company brand that aligns with what the platform has become. There will continue to be compelling organic and acquisitive opportunities to welcome new brands and products to the SBG platform," said Blue Point Partner Brian Castleberry.

To learn more about our investment strategy or share information about potential add-on acquisition opportunities, please contact Blue Point Managing Director of Business Development Megan Kneipp.

SBG Holdings, Inc. is a holding company of subsidiary trade brands providing consumables and associated equipment for the ongoing maintenance, conversion and placement of concrete flooring and other hardscapes through its industry-leading brands of SASE and Bartell Global. SASE directly serves surface preparation and concrete polishing contractors with a comprehensive offering of consumables, equipment, and related solutions. Bartell Global serves a wide range of distributors and rental providers with a comprehensive offering of solutions for site preparation and surface placement, finishing and polishing.

Blue Point Capital Partners is a private equity firm managing over $1.9 billion in committed capital. With resources in Cleveland, Charlotte, Seattle and Shanghai, Blue Point’s geographical footprint allows it to establish relationships with local and regional entrepreneurs and advisors while providing the perspectives and resources of a global organization. Blue Point has over a two-decade history of partnering with lower middle-market businesses to build processes and capabilities to achieve growth. Blue Point’s portfolio is supported by its unique capabilities — which include an integrative team focused on innovative global supply chain, data and digital and human capital strategies — as well as its extensive experience, network of industry resources and focused M&A efforts. Blue Point typically invests in businesses that generate between $30 million and $300 million in revenue.

Note: Certain statements about Blue Point Capital Partners made by portfolio company executives herein are intended to illustrate Blue Point Capital Partners’ business relationship with such persons, including with respect to Blue Point Capital Partners’ facilities as a business partner, rather than Blue Point Capital Partners’ capabilities or expertise with respect to investment advisory services. Portfolio company executives were not compensated in connection with their participation, although they generally receive compensation and investment opportunities in connection with their portfolio company roles, and in certain cases are also owners of portfolio company securities and/or investors in Blue Point Capital Partners-sponsored vehicles.