HawkSearch has been identified as #1 in the 2025 Gartner® Critical Capabilities Report in the B2B Search Use Case. Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission-critical priorities.

"We believe this recognition reaffirms HawkSearch's goal of delivering precision and efficiency in digital product discovery for manufacturers, distributors, and wholesalers," said Ari Kahn, CEO of Bridgeline. "To us, the Gartner recognition highlights HawkSearch's unmatched performance in handling complex B2B search from part number/SKU recognition and unit-of-measure conversions to customer-level entitlements, targeted personalization and AI-powered search. HawkSearch solves the real-world search needs B2B companies face every day. From finding exact part numbers to handling multiple units of measure, we build intelligent solutions that simplify complex buying journeys."

HawkSearch continues to serve as a critical technology partner to major B2B brands. HP Inc. relies on HawkSearch to drive product discovery across its global eCommerce presence, enabling highly personalized customer experiences and supporting significant transactional volume. Some of the largest electrical distributors in the U.S. use HawkSearch across hundreds of localized webstores, streamlining B2B purchasing and increasing efficiency for contractors and procurement teams.

Gartner, Critical Capabilities for Search and Product Discovery, By Aditya Vasudevan, Mike Lowndes, Noam Dorros, Sandy Shen, 24 June 2025

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About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital