Social Language Learning App Continues to Increase User Base with In-App Enhancements that Improve Connections Between Users
BEVERLY HILLS, CA / ACCESSWIRE / November 4, 2021 / ClickStream Corp., (OTC PINK:CLIS) a technology company focused on developing apps and digital platforms that disrupt conventional industries announced today that its subsidiary Nebula Software Corp., developer of HeyPal™ ("HeyPal™), a language learning app that focuses on "language exchanging" between users around the world released its October 2021 shareholder letter highlighting the Company's rapid growth and quarterly goals - including the planned launch of paid subscriptions to begin monetizing the platform.
HeyPal™ - Shareholder Letter - October 2021
Welcome to another beautiful day in the HeyPal™ world. We're excited to share some huge news and exciting goals with you. Before we dive in, I'd like to provide a little background.
The language learning space has become a bit tired with flashcards, boring lessons, and other impersonal tools. HeyPal™ is livening up the space with our core mission: facilitating natural social connections between language learners. And that's our unique edge.
We are so confident in this unique capability, that we're doubling down on it. All of our quarterly and long-term goals revolve around enhancing social connections for learners. In the coming months, we have several key app features and launches, and continued growth powered by organic sharing to support that.
HeyPal™ is a young company. We launched officially only 5 short months ago. While we have quickly grown to 450,000+ app downloads, with 133,000 of those coming organically through HeyPal™'s virality, we acknowledge that we still have things to learn. That said, internal metrics are extremely promising, and beat out many similar platforms that preceded us. And with our looming Android launch, we're incredibly excited, as nearly 73% of smartphones worldwide are Android-based. This opens a huge door for HeyPal™ and learners worldwide, and we expect growth to compound.
Looking forward, our mission is to unlock people's potential through language learning, which is proven to increase average salaries, but more importantly is a mechanism for creating more empathy, understanding and connection across borders.
We will provide continual updates through the press wire, as well as issue shareholder letters on a regular basis.
With that, let's dive in!
Exciting New Features and Excellent Metrics
HeyPal™ continues to grow in popularity through concerted marketing efforts and in-app enhancements that improve connections between users. In this letter, and future letters, we'll provide quarterly company goals and our performance against them. With that said, our quarterly goals are, for the period ending January 28, 2022:
- Launch HeyPal™ paid subscriptions to begin monetizing the platform
- Launch "PenPal", a "Tinder-like" Matching Feature to pair language natives and learners
- Launch predictive direct messages to spark conversation and augment learning
- Enhance in-app engagement metrics
- Raise sessions per user, per month from 4.2 to 4.8
- Increase Monthly Active Users from 23% to 25%
- Maintain Average App Session Time above 10 minutes
- Maintain Day 1 Retention above 45%
- Increase Day 30 Retention from 4% to 5%
- Finalize Cryptocurrency integration plan
- Launch Public Relations campaign
- Launch user engagement marketing with SMS, email, Push and in-app notifications
While key metrics indicating the app's stickiness are pacing great and beat industry benchmarks, we aim to continue enhancing these through new app features and improve marketing effectiveness.
Landmark Moments for HeyPal™ in 5 Short Months
We at HeyPal™ are excited about several new developments that will magnify current successes even further. Most notably, our management KPIs stated above are now being reported on, analyzed, and actioned upon on a weekly basis through a management data dashboard and working call. Those metrics include, for the last 30 days:
- HeyPal™'s user growth rate of 100,000 downloads per month exceeds traditional learning apps like Rosetta Stone, which also gained 90K downloads in the last 30 days, indicating a shift away from traditional language learning and toward social learning
- HeyPal™'s average app session time is 15 minutes and 53 seconds, well above the 5 minute benchmark showing users love the platform
- Day 1 retention rate of 45%, beating the industry average of 26% for social apps
Beyond key metrics, important company updates include:
- Developed HeyPal™ App on Android, launching in coming days
- Enhanced security and community safety through reporting and blocking features
- Robust content human moderation program and software launched to prevent scammers and fraudulent users from diluting social feeds and harming community safety
- Added transparent metrics on social posts in feeds to attract influencers to the platform
- Removed bugs and app instabilities, and achieved a crash-free rate of 98.4%
- Current Monthly Active Users is at 114,000, rising nearly 15% over the last 30 days
As key app features finish development, we are excited for the coming weeks and months. These new features will improve users' learning experience as well as improving stickiness and value users gain from HeyPal™.
Huge Android Potential, Market Forces and HeyPal™ Innovation
In tech - where the landscape is continually changing - it's vital the HeyPal™ team stays out ahead of looming shifts, while maintaining its focus on what we do best: social language learning.
Most notably, WhatsApp is a preferred chat tool for international users. After having great conversations, some users move off HeyPal™ to WhatsApp to continue their learning. To combat this, the HeyPal™ team has rolled out a unique direct message prompt feature that recommends texts users can send to each other with a single tap, and that show up in the language the user is learning. This helps kick start organic conversation between users and improves engagement, but also provides more value than WhatsApp, which doesn't have inherent language learning features.
Beyond alternative messaging tools, there are constant distractions masked as opportunities, pressing our team to expand into other arenas, like language learning through lessons and programs. We are staying focused on what we do best and avoiding short term temptations. Instead, we are doubling down on our unique difference: language learning through social interactions. There may be an opportunity to partner with curriculum-based learning platforms, but it is not a priority at this time.
Lastly, the Android smartphone market is huge, yet untapped. In Europe, given the geography, many prefer Android as they cross country borders often. In African countries, the Android smartphone is the primary connected device versus western countries using a computer. Beyond that, the used smartphone market is huge for international users, because Android devices are more open across carriers than iOS. With only a fraction of the worldwide smartphone market on iOS, we expect more widespread adoption and lower marketing costs with the launch of HeyPal™ on Android.
Vision Going into Q4 and Beyond
Looking forward to 2022, HeyPal™ is focused on delivering even more value to users learning a language with a new friend, by developing more engaging social features that kickstart and augment organic conversations in the language they're learning. Of course, users can still translate messages and posts back and forth from native to learning language.
As a team, we are dedicating our budget primarily to software development and platform growth, while improving community safety through content moderation.
We review thousands of lines of user data and App Store reviews, actively seeking out opportunities to improve HeyPal™. The most common remarks revolve around helping language learners find native speakers to learn with. As a result, we have designed a Tinder-like swiping feature that finds ideal pairs for learning together.
The second most common request was a more robust messaging feature that helps kickstart conversation among new friends. So, our team designed and is currently developing the direct message prompts noted above. This is similar to Uber's recommended messages after ordering a ride. Except, on HeyPal™, each prompt opens organic conversation. A few examples include, "What is the biggest party of the year in your city?" and "Tell me about your favorite cultural traditions" - automatically translated to the language the user is learning.
These are transformative enhancements that will further ignite conversation and connection among learners, and we are very excited about them.
Other items on our roadmap, which have not been specifically deadlined yet, include group chats, in-app interest-based groups with admins, and a points system powered by cryptocurrency that rewards and acknowledges users.
With all the exciting things happening at HeyPal™, we want to be sure to stop and acknowledge all the amazing humans who make this mission possible. We'd like to first thank our trusting shareholders in $CLIS. So many of you have directly influenced new features we build, offered pro bono consulting, provided positive energy and momentum, and trusted us to build the dream. You are the gasoline that keeps our fire burning.
Second, we'd like to acknowledge our wonderful team: the tight-knit family of HeyPal™ team members. Your unwavering focus, positive disposition, and diligence in taking action has helped us grow faster than other platforms. We hope to always provide a safe, fun and engaging environment for you to thrive in.
That said, we look forward to updating you all on a regular basis on how we are pacing toward our aggressive goals. Thank you for your continued support, we can't wait to wow you.
- Jonathan Maxim, HeyPal™ CEO
ABOUT CLICKSTREAM CORPORATION
ClickStream is a technology company focused on developing apps and digital platforms that disrupt conventional industries. The company is currently marketing and developing WinQuik™ , HeyPal™ respectively. For more information, please visit them online at https://clickstream.technology/ and follow them on social media; Twitter at https://twitter.com/ClickstreamC and Instagram at https://www.instagram.com/clickstreamcorp/.
WinQuik™, is a free-to-play synchronized mobile app and digital gaming platform. The platform is designed to enable WinQuik™ users to have fun, interact and compete in order to win real money and prizes. For more information, please visit them online at https://www.winquik.com/ and follow them on social media; Twitter at https://twitter.com/winquikapp and Instagram at https://www.instagram.com/winquiktrivia/.
HeyPal™, by way of ClickStream subsidiary Nebula Software Corp., is a language learning app that focuses on "language exchanging" between users around the world. For more information, please visit them online at https://www.heypalapp.com/ and follow them on social media; Twitter at https://twitter.com/HeypalA and Instagram at https://www.instagram.com/heypalapp/.
Nifter™, by way of ClickStream subsidiary Rebel Blockchain Inc., is a music NFT marketplace that allows artists to create, sell and discover unique music and sound NFTs on the Nifter™ marketplace. For more information, please visit them online at https://nifter.io/ and follow them on social media; Twitter at https://twitter.com/Nifter7 and Instagram at https://www.instagram.com/nifter.io/.
Joey's Animal Kingdom™ is a children's entertainment and education app that takes kids all around this amazing planet to see incredible animals and creatures. For more information about Joey's Animal Kingdom™, please visit Website at https://www.wowee.world.
SAFE HARBOR STATEMENT
This press release contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. These factors include, but are not limited to, our ability to continue to enhance our products and systems to address industry changes, our ability to expand our customer base and retain existing customers, our ability to effectively compete in our market segment, the lack of public information on our company, our ability to raise sufficient capital to fund our business, operations, our ability to continue as a going concern, and a limited public market for our common stock, among other risks. Many factors are difficult to predict accurately and are generally beyond the company's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.
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SOURCE: ClickStream Corporation
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