e10vq
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
     
þ    Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the quarterly period ended June 30, 2011
or
     
o   Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the transition period from                      to                     
Commission File Number 0-30242
Lamar Advertising Company
Commission File Number 1-12407
Lamar Media Corp.
(Exact name of registrants as specified in their charters)
     
Delaware
Delaware
(State or other jurisdiction of incorporation or organization)
  72-1449411
72-1205791
(I.R.S Employer Identification No.)
     
5321 Corporate Blvd., Baton Rouge, LA
(Address of principal executive offices)
  70808
(Zip Code)
Registrants’ telephone number, including area code: (225) 926-1000
Indicate by check mark whether each registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o
Indicate by check mark whether each registrant has submitted electronically and posted on their corporate web sites, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months or (for such shorter period that the registrant was required to submit and post such files). Yes þ No o
Indicate by check mark whether Lamar Advertising Company is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
             
Large accelerated filer þ   Accelerated filer o   Non-accelerated filer o (Do not check if a smaller reporting company)   Smaller reporting company o
Indicate by check mark whether Lamar Media Corp. is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
             
Large accelerated filer o   Accelerated filer o   Non-accelerated filer þ (Do not check if a smaller reporting company)   Smaller reporting company o
Indicate by check mark whether Lamar Advertising Company is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes o No þ
Indicate by check mark whether Lamar Media Corp. is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes o No þ
The number of shares of Lamar Advertising Company’s Class A common stock outstanding as of August 1, 2011: 94,858,706
The number of shares of the Lamar Advertising Company’s Class B common stock outstanding as of August 1, 2011: 15,122,865
The number of shares of Lamar Media Corp. common stock outstanding as of August 1, 2011: 100
This combined Form 10-Q is separately filed by (i) Lamar Advertising Company and (ii) Lamar Media Corp. (which is a wholly owned subsidiary of Lamar Advertising Company). Lamar Media Corp. meets the conditions set forth in general instruction H(1) (a) and (b) of Form 10-Q and is, therefore, filing this form with the reduced disclosure format permitted by such instruction.
 
 

 


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NOTE REGARDING FORWARD-LOOKING STATEMENTS
Certain information included in this report is forward-looking in nature within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. This report uses terminology such as “anticipates,” “believes,” “plans,” “expects,” “future,” “intends,” “may,” “will,” “should,” “estimates,” “predicts,” “potential,” “continue” and similar expressions to identify forward-looking statements. Examples of forward-looking statements in this report include statements about:
    Lamar Advertising Company’s (the “Company” or “Lamar”) future financial performance and condition;
 
    how the Company expects to fund future acquisition activity;
 
    cash flows from operations for the fiscal year ending December 31, 2011 exceeding cash needs for operations and capital expenditures;
 
    the extent of any excess cash flow payments required under our senior credit facility for the fiscal year ending December 31, 2011;
 
    the sufficiency of cash on hand, cash available under the Company’s senior credit facility and future cash flows from operations to meet the Company’s operating needs;
 
    the Company’s anticipated capital expenditures and acquisition activity;
 
    the Company’s business plans, objectives, prospects, growth and operating strategies;
 
    market opportunities and competitive positions;
 
    estimated risks; and
 
    stock price.
Forward-looking statements are subject to known and unknown risks, uncertainties and other important factors, including but not limited to the following, any of which may cause the Company’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements:
    current economic conditions and their affect on the markets in which the Company operates;
 
    the levels of expenditures on advertising in general and outdoor advertising in particular;
 
    risks and uncertainties relating to the Company’s significant indebtedness;
 
    the Company’s need for, and ability to obtain, additional funding for acquisitions and operations;
 
    increased competition within the outdoor advertising industry;
 
    the regulation of the outdoor advertising industry;
 
    the Company’s ability to renew expiring contracts at favorable rates;
 
    the Company’s ability to successfully implement its digital deployment strategy;
 
    the integration of any businesses that the Company may acquire and its ability to recognize cost savings and operating efficiencies as a result of any acquisitions; and
 
    changes in accounting principles, policies or guidelines.
The forward-looking statements in this report are based on the Company’s current good faith beliefs, however, actual results may differ due to inaccurate assumptions, the factors listed above or other foreseeable or unforeseeable factors. Consequently, the Company cannot guarantee that any of the forward-looking statements will prove to be accurate. The forward-looking statements in this report speak only as of the date of this report, and Lamar Advertising Company and Lamar Media Corp. (“Lamar Media”) expressly disclaim any obligation or undertaking to update or revise any forward-looking statement contained in this report, except as required by law.
For a further description of these and other risks and uncertainties, the Company encourages you to read carefully Item 1A to the combined Annual Report on Form 10-K for the year ended December 31, 2010 of the Company and Lamar Media (the “2010 Combined Form 10-K”), filed on February 25, 2011 and as such risk factors are updated, from time to time, in our combined Quarterly Reports on Form 10-Q.

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CONTENTS
     
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  7-10
 
   
   
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  13
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 EX-12.1
 EX-12.2
 EX-31.1
 EX-31.2
 EX-32.1
 EX-101 INSTANCE DOCUMENT
 EX-101 SCHEMA DOCUMENT
 EX-101 CALCULATION LINKBASE DOCUMENT
 EX-101 LABELS LINKBASE DOCUMENT
 EX-101 PRESENTATION LINKBASE DOCUMENT
 EX-101 DEFINITION LINKBASE DOCUMENT

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PART I — FINANCIAL INFORMATION
ITEM 1.   FINANCIAL STATEMENTS
LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
                 
    June 30,     December 31,  
    2011     2010  
    (Unaudited)          
ASSETS
               
Cash and cash equivalents
  $ 18,663     $ 91,679  
Receivables, net of allowance for doubtful accounts of $8,700 and $8,100 in 2011 and 2010, respectively
    165,876       141,166  
Prepaid expenses
    59,063       40,046  
Deferred income tax assets
    9,539       9,241  
Other current assets
    26,731       27,277  
 
           
Total current assets
    279,872       309,409  
 
           
 
               
Property, plant and equipment
    2,827,552       2,796,935  
Less accumulated depreciation and amortization
    (1,597,426 )     (1,539,484 )
 
           
Net property, plant and equipment
    1,230,126       1,257,451  
 
           
 
               
Goodwill
    1,426,826       1,426,135  
Intangible assets
    521,537       569,723  
Deferred financing costs, net of accumulated amortization of $24,418 and $20,221 in 2011 and 2010, respectively
    39,020       43,170  
Other assets
    40,868       43,073  
 
           
Total assets
  $ 3,538,249     $ 3,648,961  
 
           
 
               
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities:
               
Trade accounts payable
  $ 12,610     $ 13,208  
Current maturities of long-term debt
    713       5,694  
Accrued expenses
    89,726       96,542  
Deferred income
    50,943       38,136  
 
           
Total current liabilities
    153,992       153,580  
 
           
 
               
Long-term debt
    2,285,008       2,403,446  
Deferred income tax liabilities
    86,544       87,234  
Asset retirement obligation
    177,467       173,673  
Other liabilities
    14,327       12,505  
 
           
Total liabilities
    2,717,338       2,830,438  
 
           
 
               
Stockholders’ equity:
               
Series AA preferred stock, par value $.001, $63.80 cumulative dividends, authorized 5,720 shares; 5,720 shares issued and outstanding at 2011 and 2010
           
Class A preferred stock, par value $638, $63.80 cumulative dividends, 10,000 shares authorized; 0 shares issued and outstanding at 2011 and 2010
           
Class A common stock, par value $.001, 175,000,000 shares authorized, 94,858,506 and 94,483,412 shares issued at 2011 and 2010, respectively; 77,775,854 and 77,484,562 issued and outstanding at 2011 and 2010, respectively
    95       94  
Class B common stock, par value $.001, 37,500,000 shares authorized, 15,122,865 shares issued and outstanding at 2011 and 2010
    15       15  
Additional paid-in capital
    2,396,588       2,389,125  
Accumulated comprehensive income
    6,511       6,110  
Accumulated deficit
    (693,780 )     (691,784 )
Cost of shares held in treasury, 17,082,652 and 16,998,850 shares in 2011 and 2010, respectively
    (888,518 )     (885,037 )
 
           
Stockholders’ equity
    820,911       818,523  
 
           
Total liabilities and stockholders’ equity
  $ 3,538,249     $ 3,648,961  
 
           
See accompanying notes to condensed consolidated financial statements.

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LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
                                 
    Three months ended     Six months ended  
    June 30,     June 30,  
    2011     2010     2011     2010  
Net revenues
  $ 293,345     $ 286,366     $ 548,547     $ 530,469  
 
                       
 
                               
Operating expenses (income)
                               
Direct advertising expenses (exclusive of depreciation and amortization)
    103,058       99,825       202,609       198,377  
General and administrative expenses (exclusive of depreciation and amortization)
    48,572       48,275       99,639       95,346  
Corporate expenses (exclusive of depreciation and amortization)
    10,797       12,276       22,348       22,748  
Depreciation and amortization
    72,410       78,165       146,283       156,507  
Gain on disposition of assets
    (911 )     (1,446 )     (7,358 )     (2,619 )
 
                       
 
    233,926       237,095       463,521       470,359  
 
                       
 
                               
Operating income
    59,419       49,271       85,026       60,110  
 
                               
Other expense (income)
                               
Loss on extinguishment of debt
          17,137             17,398  
Interest income
    (51 )     (87 )     (83 )     (176 )
Interest expense
    43,307       46,640       86,927       95,970  
 
                       
 
    43,256       63,690       86,844       113,192  
 
                       
 
                               
Income (loss) before income tax expense
    16,163       (14,419 )     (1,818 )     (53,082 )
Income tax expense (benefit)
    4,737       (5,482 )     (4 )     (19,318 )
 
                       
Net income (loss)
    11,426       (8,937 )     (1,814 )     (33,764 )
Preferred stock dividends
    91       91       182       182  
 
                       
Net income (loss) applicable to common stock
  $ 11,335     $ (9,028 )   $ (1,996 )   $ (33,946 )
 
                       
 
                               
Earnings (loss) per share:
                               
Basic earnings (loss) per share
  $ 0.12     $ (0.10 )   $ (0.02 )   $ (0.37 )
 
                       
Diluted earnings (loss) per share
  $ 0.12     $ (0.10 )   $ (0.02 )   $ (0.37 )
 
                       
 
                               
Weighted average common shares used in computing earnings per share:
                               
Weighted average common shares outstanding
    92,840,263       92,202,404       92,760,807       92,115,868  
Incremental common shares from dilutive stock options
    356,542                    
Incremental common shares from convertible debt
                       
 
                       
Weighted average common shares diluted
    93,196,805       92,202,404       92,760,807       92,115,868  
 
                       
See accompanying notes to condensed consolidated financial statements.

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LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
(IN THOUSANDS)
                 
    Six months ended  
    June 30,  
    2011     2010  
Cash flows from operating activities:
               
Net loss
  $ (1,814 )   $ (33,764 )
Adjustments to reconcile net loss to net cash provided by operating activities:
               
Depreciation and amortization
    146,283       156,507  
Non-cash equity based compensation
    4,678       7,800  
Amortization included in interest expense
    9,141       8,042  
Gain on disposition of assets
    (7,358 )     (2,619 )
Loss on extinguishment of debt
          17,398  
Deferred tax benefit
    (1,207 )     (20,406 )
Provision for doubtful accounts
    2,716       3,779  
Changes in operating assets and liabilities:
               
(Increase) decrease in:
               
Receivables
    (17,008 )     (9,274 )
Prepaid expenses
    (18,535 )     (16,617 )
Other assets
    306       (385 )
Increase (decrease) in:
               
Trade accounts payable
    (523 )     (826 )
Accrued expenses
    (7,771 )     (11,675 )
Other liabilities
    1,531       (4,790 )
 
           
Net cash provided by operating activities
    110,439       93,170  
 
           
 
               
Cash flows from investing activities:
               
Acquisitions
    (9,181 )     (1,354 )
Capital expenditures
    (54,653 )     (15,688 )
Proceeds from disposition of assets
    9,293       3,726  
Payments received on notes receivable
    180       197  
 
           
Net cash used in investing activities
    (54,361 )     (13,119 )
 
           
 
               
Cash flows from financing activities:
               
Debt issuance costs
          (32,274 )
Cash used for purchase of treasury stock
    (3,481 )     (1,629 )
Net proceeds from issuance of common stock
    2,786       3,971  
Net payments under senior credit agreement
    (128,441 )     (150,198 )
Net proceeds from senior credit agreement refinancing
          5,360  
Payment on convertible notes
          (1,000 )
Proceeds from note offering
          400,000  
Net payment on 7 1/4% Senior Subordinated Notes due 2013
          (389,647 )
Dividends
    (182 )     (182 )
 
           
Net cash used in financing activities
    (129,318 )     (165,599 )
 
           
 
               
Effect of exchange rate changes in cash and cash equivalents
    224       171  
Net decrease in cash and cash equivalents
    (73,016 )     (85,377 )
Cash and cash equivalents at beginning of period
    91,679       112,253  
 
           
Cash and cash equivalents at end of period
  $ 18,663     $ 26,876  
 
           
 
               
Supplemental disclosures of cash flow information:
               
Cash paid for interest
  $ 77,812     $ 95,862  
 
           
Cash paid for foreign, state and federal income taxes
  $ 1,069     $ 2,106  
 
           
See accompanying notes to condensed consolidated financial statements.

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LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)
1. Significant Accounting Policies
The information included in the foregoing interim condensed consolidated financial statements is unaudited. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of the Company’s financial position and results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the entire year. These interim condensed consolidated financial statements should be read in conjunction with the Company’s consolidated financial statements and the notes thereto included in the 2010 Combined Form 10-K. Subsequent events, if any, are evaluated through the date on which the financial statements are issued.
2. Stock-Based Compensation
Equity Incentive Plan. Lamar Advertising’s 1996 Equity Incentive Plan has reserved 13 million shares of Class A common stock for issuance to directors and employees, including shares underlying granted options and common stock reserved for issuance under its performance-based incentive program. Options granted under the plan expire ten years from the grant date with vesting terms ranging from three to five years and include 1) options that vest in one-fifth increments beginning on the grant date and continuing on each of the first four anniversaries of the grant date and 2) options that cliff-vest on the fifth anniversary of the grant date. All grants are made at fair market value based on the closing price of our Class A common stock as reported on the NASDAQ Global Select Market on the date of grant.
We use a Black-Scholes-Merton option pricing model to estimate the fair value of share-based awards. The Black-Scholes-Merton option pricing model incorporates various and highly subjective assumptions, including expected term and expected volatility. The Company granted options for an aggregate of 32,000 shares of its Class A common stock during the six months ended June 30, 2011.
Stock Purchase Plan. The Company’s previous plan, the 2000 Employee Stock Purchase Plan or the 2000 ESPP was terminated following the issuance of all shares that were subject to the offer that commenced under the 2000 ESPP on January 1, 2009 and ended June 30, 2009. In 2009 we adopted a new employee stock purchase plan, which reserved 500,000 additional shares of Class A common stock for issuance to employees. Our 2009 Employee Stock Purchase Plan or 2009 ESPP was adopted by our Board of Directors in February 2009 and approved by our shareholders on May 28, 2009. The terms of the 2009 ESPP are substantially the same as the 2000 ESPP. The following is a summary of ESPP share activity for the six months ended June 30, 2011:
         
    Shares  
Available for future purchases, January 1, 2011
    331,795  
Purchases
    70,131  
 
     
Available for future purchases, June 30, 2011
    261,664  
 
     
Performance-based compensation. Unrestricted shares of our Class A common stock may be awarded to key officers, employees and directors under our 1996 Equity Incentive Plan. The number of shares to be issued, if any, will be dependent on the level of achievement of performance measures for key officers and employees, as determined by the Company’s Compensation Committee based on our 2011 results. Any shares issued based on the achievement of performance goals will be issued in the first quarter of 2012. The shares subject to these awards can range from a minimum of 0% to a maximum of 100% of the target number of shares depending on the level at which the goals are attained. For the six months ended June 30, 2011, the Company has recorded $500 as non-cash compensation expense related to performance-based awards. In addition, each non-employee director automatically receives upon election or re-election a restricted stock award of our Class A common stock. The awards vest 50% on grant date and 50% on the last day of each of the directors’ one year term. The Company recorded a $181 non-cash compensation expense related to these awards for the six months ended June 30, 2011.

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LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)
3. Depreciation and Amortization
The Company includes all categories of depreciation and amortization on a separate line in its Statement of Operations. The amounts of depreciation and amortization expense excluded from the following operating expenses in its Statement of Operations are:
                                 
    Three months ended     Six months ended  
    June 30,     June 30,  
    2011     2010     2011     2010  
Direct advertising expenses
  $ 68,675     $ 74,476     $ 138,246     $ 149,116  
General and administrative expenses
    1,059       1,250       2,070       2,516  
Corporate expenses
    2,676       2,439       5,967       4,875  
 
                       
 
  $ 72,410     $ 78,165     $ 146,283     $ 156,507  
 
                       
4. Goodwill and Other Intangible Assets
The following is a summary of intangible assets at June 30, 2011 and December 31, 2010.
                                         
    Estimated     June 30, 2011     December 31, 2010  
    Life     Gross Carrying     Accumulated     Gross Carrying     Accumulated  
    (Years)     Amount     Amortization     Amount     Amortization  
Customer lists and contracts
    7—10     $ 467,151     $ 447,107     $ 466,412     $ 441,641  
Non-competition agreements
    3—15       63,496       61,414       63,493       60,955  
Site locations
    15       1,378,544       879,652       1,375,298       833,418  
Other
    5—15       13,608       13,089       13,608       13,074  
 
                               
 
            1,922,799       1,401,262     $ 1,918,811     $ 1,349,088  
Unamortizable intangible assets:
                                       
Goodwill
          $ 1,680,461     $ 253,635     $ 1,679,770     $ 253,635  
5. Asset Retirement Obligations
The Company’s asset retirement obligations include the costs associated with the removal of its structures, resurfacing of the land and retirement cost, if applicable, related to the Company’s outdoor advertising portfolio. The following table reflects information related to our asset retirement obligations:
         
Balance at December 31, 2010
  $ 173,673  
Additions to asset retirement obligations
    268  
Accretion expense
    5,253  
Liabilities settled
    (1,727 )
 
     
Balance at June 30, 2011
  $ 177,467  
 
     
6. Summarized Financial Information of Subsidiaries
Separate financial statements of each of the Company’s direct or indirect wholly owned subsidiaries that have guaranteed Lamar Media’s obligations with respect to its publicly issued notes (collectively, the “Guarantors”) are not included herein because the Company has no independent assets or operations, the guarantees are full and unconditional and joint and several and the only subsidiaries that are not guarantors are in the aggregate minor.
Lamar Media’s ability to make distributions to Lamar Advertising is restricted under both the terms of the indentures relating to Lamar Media’s outstanding notes and by the terms of its senior credit facility. As of June 30, 2011 and December 31, 2010, Lamar Media was permitted under the terms of its outstanding senior subordinated notes to make transfers to Lamar Advertising in the form of cash dividends, loans or advances in amounts up to $1,492,120 and $1,380,705, respectively. Transfers to Lamar Advertising are subject to additional restrictions if, (i) under Lamar Media’s senior credit facility and as defined therein, (x) the total holdings debt ratio is greater than 5.75 to 1 or (y) the senior debt ratio is greater than 3.25 to 1.0, and (ii) if under the indenture for Lamar Media’s 9 3/4% senior notes and as defined therein, its senior leverage ratio is greater than or equal to 3.0 to 1. As of June 30, 2011, the total holdings debt ratio was less than 5.75 to 1 and Lamar Media’s senior debt ratio was less than 3.25 to 1 and its senior leverage ratio was less than 3.0 to 1; therefore, transfers to Lamar Advertising were not subject to any additional restrictions under the senior credit facility or pursuant to the indenture governing the 9 3/4% senior notes.

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LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)
7. Earnings Per Share
The calculation of basic earnings per share excludes any dilutive effect of stock options and convertible debt, while diluted earnings per share includes the dilutive effect of options and convertible debt. The number of dilutive shares excluded from this calculation resulting from the antidilutive effect of options is 512,466 for the three months ended June 30, 2010 and 419,367 and 511,335 for the six months ended June 30, 2011 and 2010, respectively. Diluted earnings per share should also reflect the potential dilution that could occur if the Company’s convertible debt was converted to common stock. The number of potentially dilutive shares related to the Company’s convertible debt excluded from the calculation because of their antidilutive effect is 49,125 and 57,646 for the three and six months ended June 30, 2010, respectively.
8. Long-term Debt
Long-term debt consists of the following at June 30, 2011 and December 31, 2010:
                 
    2011     2010  
Senior Credit Facility
  $ 680,477     $ 808,875  
7 7/8% Senior Subordinated Notes due 2018
    400,000       400,000  
6 5/8% Senior Subordinated Notes due 2015
    400,000       400,000  
6 5/8% Senior Subordinated Notes — Series B due 2015
    207,543       206,689  
6 5/8% Senior Subordinated Notes — Series C due 2015
    266,523       265,672  
9 3/4% Senior Notes due 2014
    328,106       324,866  
Other notes with various rates and terms
    3,072       3,038  
 
           
 
    2,285,721       2,409,140  
Less current maturities
    (713 )     (5,694 )
 
           
Long-term debt, excluding current maturities
  $ 2,285,008     $ 2,403,446  
 
           
For the six months ended June 30, 2011 the Company reduced the outstanding balance of its senior credit facility by $128,398, which included optional prepayments of approximately $110,000. The remaining quarterly amortization of the term facilities included in Lamar Media’s senior credit facility (the “Term facilities”) as of June 30, 2011 is set forth below and reflects adjustments resulting from the Company’s optional prepayments.
                         
    Term A-1     Term A-2     Term B  
September 30, 2012 — March 31, 2014
  $ 6,750     $ 750     $ 1,030.6  
June 30, 2014 — March 31, 2015
  $ 13,500     $ 1,500     $ 1,030.6  
June 30, 2015 — September 30, 2015
  $ 37,125     $ 4,125     $ 1,030.6  
December 31, 2015
  $ 74,250     $ 8,250     $ 1,030.6  
March 31, 2016 — September 30, 2016
  $     $     $ 1,030.6  
December 31, 2016
  $     $     $ 385,456.2  
In addition to the amortizations of our Term facilities, Lamar Media may be required to make certain mandatory prepayments on loans outstanding under its senior credit facility that would be applied first to any outstanding term loans. These payments, if any, will be calculated based on a percentage of Consolidated Excess Cash Flow (as defined in the senior credit facility) at the end of each fiscal year.
As of June 30, 2011, there was $0 outstanding under the revolving facility. The revolving facility terminates April 28, 2015. Availability under the revolving facility is reduced by the amount of any letters of credit outstanding. The company had $9,561 letters of credit outstanding as of June 30, 2011 resulting in $240,439 of availability under its revolving facility. Revolving credit loans may be requested under the revolving credit facility at any time prior to maturity. The loans bear interest, at the Company’s option, at the LIBOR Rate or JPMorgan Chase Prime Rate plus applicable margins, such margins being set from time to time based on the Company’s ratio of debt to trailing twelve month EBITDA, as defined in the agreement.

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LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)
9. Fair Value of Financial Instruments
At June 30, 2011 and December 31, 2010, the Company’s financial instruments included cash and cash equivalents, marketable securities, accounts receivable, investments, accounts payable and borrowings. The fair values of cash and cash equivalents, accounts receivable, accounts payable and short-term borrowings and current portion of long-term debt approximated carrying values because of the short-term nature of these instruments. Investments and derivative contracts are reported at fair values. Fair values for investments held at cost are not readily available, but are estimated to approximate fair value. The estimated fair value of the Company’s long term debt (including current maturities) was $2,411,537, which exceeded both the gross and carrying amounts of $2,324,549 and $2,285,721, respectively, as of June 30, 2011.
10. Non-Cash Financing and Investing Activities
For the period ended June 30, 2011, the Company had a non-cash investing activity of $4,000 related to the purchase of an aircraft in January 2011 that had a total purchase price of $11,539. The non-cash portion of the purchase is related to deposits paid in prior periods.

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LAMAR MEDIA CORP.
AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS, EXCEPT SHARE DATA)
                 
    June 30,     December 31,  
    2011     2010  
    (Unaudited)          
ASSETS
               
Current assets:
               
Cash and cash equivalents
  $ 18,354     $ 88,565  
Receivables, net of allowance for doubtful accounts of $8,700 and $8,100 in 2011 and 2010, respectively.
    165,876       141,166  
Prepaid expenses
    59,063       40,046  
Deferred income tax assets
    9,539       9,241  
Other current assets
    17,394       20,391  
 
           
Total current assets
    270,226       299,409  
 
           
 
               
Property, plant and equipment
    2,827,552       2,796,935  
Less accumulated depreciation and amortization
    (1,597,426 )     (1,539,484 )
 
           
Net property, plant and equipment
    1,230,126       1,257,451  
 
           
 
               
Goodwill
    1,416,674       1,415,983  
Intangible assets
    521,018       569,189  
Deferred financing costs net of accumulated amortization of $15,130 and $10,933 in 2011 and 2010, respectively
    37,066       41,218  
Other assets
    35,583       37,787  
 
           
Total assets
  $ 3,510,693     $ 3,621,037  
 
           
 
               
LIABILITIES AND STOCKHOLDER’S EQUITY
               
Current liabilities:
               
Trade accounts payable
  $ 12,610     $ 13,208  
Current maturities of long-term debt
    713       5,694  
Accrued expenses
    78,988       85,803  
Deferred income
    50,943       38,136  
 
           
Total current liabilities
    143,254       142,841  
 
           
 
               
Long-term debt
    2,285,008       2,403,446  
Deferred income tax liabilities
    119,494       120,083  
Asset retirement obligation
    177,467       173,673  
Other liabilities
    14,327       12,505  
 
           
Total liabilities
    2,739,550       2,852,548  
 
           
 
               
Stockholder’s equity:
               
Common stock, par value $.01, 3,000 shares authorized, 100 shares issued and outstanding at 2011 and 2010
           
Additional paid-in-capital
    2,570,227       2,562,765  
Accumulated comprehensive income
    6,511       6,110  
Accumulated deficit
    (1,805,595 )     (1,800,386 )
 
           
Stockholder’s equity
    771,143       768,489  
 
           
Total liabilities and stockholder’s equity
  $ 3,510,693     $ 3,621,037  
 
           
See accompanying note to condensed consolidated financial statements.

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LAMAR MEDIA CORP.
AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
(IN THOUSANDS)
                                 
    Three months ended     Six months ended  
    June 30,     June 30,  
    2011     2010     2011     2010  
Net revenues
  $ 293,345     $ 286,366     $ 548,547     $ 530,469  
 
                       
 
                               
Operating expenses (income)
                               
 
                               
Direct advertising expenses (exclusive of depreciation and amortization)
    103,058       99,825       202,609       198,377  
General and administrative expenses (exclusive of depreciation and amortization)
    48,572       48,275       99,639       95,346  
Corporate expenses (exclusive of depreciation and amortization)
    10,671       12,276       22,150       22,748  
Depreciation and amortization
    72,410       78,165       146,283       156,507  
Gain on disposition of assets
    (911 )     (1,446 )     (7,358 )     (2,619 )
 
                       
 
    233,800       237,095       463,323       470,359  
 
                       
 
                               
Operating income
    59,545       49,271       85,224       60,110  
 
                               
Other expense (income)
                               
Loss on extinguishment of debt
          17,137             17,402  
Interest income
    (51 )     (85 )     (83 )     (172 )
Interest expense
    43,307       46,583       86,927       95,877  
 
                       
 
    43,256       63,635       86,844       113,107  
 
                       
 
                               
Income (loss) before income tax expense
    16,289       (14,364 )     (1,620 )     (52,997 )
 
                               
Income tax expense (benefit)
    4,853       (5,554 )     108       (19,289 )
 
                       
 
                               
Net income (loss)
  $ 11,436     $ (8,810 )   $ (1,728 )   $ (33,708 )
 
                       
See accompanying note to condensed consolidated financial statements.

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LAMAR MEDIA CORP.
AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
(IN THOUSANDS)
                 
    Six months ended  
    June 30,  
    2011     2010  
Cash flows from operating activities:
               
Net loss
  $ (1,728 )   $ (33,708 )
Adjustments to reconcile net loss to net cash provided by operating activities:
               
Depreciation and amortization
    146,283       156,507  
Non-cash equity based compensation
    4,678       7,800  
Amortization included in interest expense
    9,141       7,990  
Gain on disposition of assets
    (7,358 )     (2,619 )
Loss on extinguishment of debt
          17,402  
Deferred tax benefit
    (1,106 )     (20,377 )
Provision for doubtful accounts
    2,716       3,779  
Changes in operating assets and liabilities:
               
(Increase) decrease in:
               
Receivables
    (17,008 )     (9,274 )
Prepaid expenses
    (18,535 )     (16,617 )
Other assets
    317       (385 )
Increase (decrease) in:
               
Trade accounts payable
    (523 )     (826 )
Accrued expenses
    (7,771 )     (11,675 )
Other liabilities
    (721 )     (4,791 )
 
           
Net cash provided by operating activities
    108,385       93,206  
 
           
 
               
Cash flows from investing activities:
               
Acquisitions
    (9,181 )     (1,354 )
Capital expenditures
    (54,653 )     (15,688 )
Proceeds from disposition of assets
    9,293       3,726  
Payment received on notes receivable
    180       197  
 
           
Net cash used in investing activities
    (54,361 )     (13,119 )
 
           
 
               
Cash flows from financing activities:
               
Debt issuance costs
          (32,274 )
Net proceeds from note offering
          400,000  
Net payment on 7 1/4% Senior Subordinated Notes due 2013
          (389,647 )
Payments on senior credit agreement
    (128,441 )     (150,198 )
Net proceeds from senior credit agreement refinancing
          5,360  
Contributions from parent
    7,463       3,971  
Dividend to parent
    (3,481 )     (1,629 )
 
           
Net cash used in financing activities
    (124,459 )     (164,417 )
 
           
 
               
Effect of exchange rate changes in cash and cash equivalents
    224       171  
Net decrease in cash and cash equivalents
    (70,211 )     (84,159 )
Cash and cash equivalents at beginning of period
    88,565       105,306  
 
           
Cash and cash equivalents at end of period
  $ 18,354     $ 21,147  
 
           
 
               
Supplemental disclosures of cash flow information:
               
Cash paid for interest
  $ 77,812     $ 95,821  
 
           
Cash paid for foreign, state and federal income taxes
  $ 1,069     $ 2,106  
 
           
See accompanying note to condensed consolidated financial statements.

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LAMAR MEDIA CORP.
AND SUBSIDIARIES
NOTE TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE DATA)
1. Significant Accounting Policies
The information included in the foregoing interim condensed consolidated financial statements is unaudited. In the opinion of management all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of Lamar Media’s financial position and results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the entire year. These interim condensed consolidated financial statements should be read in conjunction with Lamar Media’s consolidated financial statements and the notes thereto included in the 2010 Combined Form 10-K.
Certain notes are not provided for the accompanying condensed consolidated financial statements as the information in notes 1, 2, 3, 4, 5, 6, 8, 9 and 10 to the condensed consolidated financial statements of Lamar Advertising Company included elsewhere in this report is substantially equivalent to that required for the condensed consolidated financial statements of Lamar Media Corp. Earnings per share data is not provided for Lamar Media Corp., as it is a wholly owned subsidiary of the Company.

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ITEM 2.   MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
This discussion contains forward-looking statements. Actual results could differ materially from those anticipated by the forward-looking statements due to risks and uncertainties described in the section of this combined quarterly report on Form 10-Q entitled “Note Regarding Forward-Looking Statements” and in Item 1A to the 2010 Combined Form 10-K filed on February 25, 2011, as supplemented by those risk factors contained in our combined Quarterly Reports on Form 10-Q. You should carefully consider each of these risks and uncertainties in evaluating the Company’s and Lamar Media’s financial conditions and results of operations. Investors are cautioned not to place undue reliance on the forward-looking statements contained in this document. These statements speak only as of the date of this document, and the Company undertakes no obligation to update or revise the statements, except as may be required by law.
Lamar Advertising Company
The following is a discussion of the consolidated financial condition and results of operations of the Company for the three and six months ended June 30, 2011 and 2010. This discussion should be read in conjunction with the consolidated financial statements of the Company and the related notes thereto.
OVERVIEW
The Company’s net revenues are derived primarily from the sale of advertising on outdoor advertising displays owned and operated by the Company. The Company relies on sales of advertising space for its revenues, and its operating results are therefore affected by general economic conditions, as well as trends in the advertising industry. Advertising spending is particularly sensitive to changes in general economic conditions which affect the rates the Company is able to charge for advertising on its displays and its ability to maximize advertising sales or occupancy on its displays.
Historically, the Company has increased the number of outdoor advertising displays it operates by completing strategic acquisitions of outdoor advertising assets. Since December 31, 2005, the Company completed acquisitions for an aggregate purchase price of approximately $651.5 million. The Company has financed its historical acquisitions and intends to finance any of its future acquisition activity from available cash, borrowings under its senior credit facility and the issuance of Class A common stock. See “Liquidity and Capital Resources” below. As a result of acquisitions, the operating performance of individual markets and the Company as a whole are not necessarily comparable on a year to year basis. However, during 2009 and 2010, the Company reduced its acquisition activity significantly by completing acquisitions of outdoor advertising assets for a total purchase price of $11.2 million, which was a reduction of approximately $392 million over the comparable two-year period ended 2007 and 2008. During the six months ended June 30, 2011, the Company completed acquisitions for a total purchase price of approximately $9.2 million in cash.
Growth of the Company’s business requires expenditures for maintenance and capitalized costs associated with the construction of new billboard displays, the replacement of damaged billboard displays, the entrance into and renewal of logo sign and transit contracts, and the purchase of real estate and operating equipment. The following table presents a breakdown of capitalized expenditures for the three months and six months ended June 30, 2011 and 2010:
                                 
    Three months ended     Six months ended  
    June 30,     June 30,  
    (in thousands)     (in thousands)  
    2011     2010     2011     2010  
Total capital expenditures:
                               
Billboard — traditional
  $ 8,621     $ 873     $ 17,302     $ 2,509  
Billboard — digital
    11,665       2,937       20,098       4,670  
Logos
    2,522       1,981       4,680       4,068  
Transit
    264       38       472       674  
Land and buildings
    213             812       579  
Operating equipment
    2,555       1,518       11,289       3,188  
 
                       
Total capital expenditures
  $ 25,840     $ 7,347     $ 54,653     $ 15,688  
 
                       
RESULTS OF OPERATIONS
Six Months ended June 30, 2011 compared to Six Months ended June 30, 2010
Net revenues increased $18.0 million or 3.4% to $548.5 million for the six months ended June 30, 2011 from $530.5 million for the same period in 2010. This increase was attributable primarily to an increase in billboard net revenues of $12.4 million or 2.6% over the prior period, an increase in logo sign revenue of $3.5 million, which represents an increase of 14.2% over the prior period, and a $2.1 million increase in transit revenue, which represents an increase of 8.5% over the prior period.

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For the six months ended June 30, 2011, there was a $16.1 million increase in net revenues as compared to acquisition-adjusted net revenue for the six months ended June 30, 2010. The $16.1 million increase in revenue primarily consists of an $11.7 million increase in billboard revenue, a $1.9 million increase in logo revenue and a $2.5 million increase in transit revenue over the acquisition-adjusted net revenue for the comparable period in 2010. This increase in revenue represents an increase of 3.0% over the comparable period in 2010. See “Reconciliations” below.
Operating expenses, exclusive of depreciation and amortization and gain on sale of assets, increased $8.1 million or 2.6% to $324.6 million for the six months ended June 30, 2011 from $316.5 million for the same period in 2010. There was an $8.5 million increase in operating expenses related to the operations of our outdoor advertising assets and a $0.4 million decrease in corporate expenses. The decrease in corporate expenses is primarily a result of decreases in non-cash compensation expense related to performance-based stock awards as compared to the same period in 2010.
Depreciation and amortization expense decreased $10.2 million for the six months ended June 30, 2011 as compared to the six months ended June 30, 2010, primarily due to a reduction in the number of non performing structures dismantled during the period, as compared to the six months ended June 30, 2010.
The Company recorded a gain on disposition of assets of $7.4 million for the six months ended June 30, 2011, primarily resulting from the sale of its corporate aircraft, which was replaced by a new aircraft purchased in January 2011.
Due to the above factors, operating income increased $24.9 million to $85.0 million for the six months ended June 30, 2011 compared to $60.1 million for the same period in 2010.
Interest expense decreased approximately $9.1 million from $96.0 million for the six months ended June 30, 2010 to $86.9 million for the six months ended June 30, 2011, due to the reduction in total debt outstanding as well as a decrease in interest rates resulting from the refinancing of the Company’s senior credit facility during 2010.
During the six months ended June 30, 2011 the Company did not have any refinancing transactions. During the comparable period in 2010, however, the Company recognized a $17.4 million loss on the early extinguishment of debt resulting from its 2010 refinancing transactions related to Lamar Media’s 7 1/4% Senior Subordinated Notes due 2013 (the “7 1/4% Notes”). Approximately $12.6 million of the loss consisted of a non-cash expense attributable to the write off of unamortized debt issuance fees related to the tender offer to repurchase the 7 1/4% Notes and refinancing of its senior credit facility. The remaining $4.8 million represented the net cash loss related to the tender offer and extinguishment of the 7 1/4% Notes.
The increase in operating income, decrease in interest expense and the decrease in the loss on extinguishment of debt discussed above, resulted in a $51.3 million decrease in loss before income taxes. The Company recorded an income tax benefit of $4 thousand for the six months ended June 30, 2011. The effective tax rate for the six months ended June 30, 2011 was 0.2%, which is lower than the statutory rate due to a change in Puerto Rico’s federal tax rate during the period.
As a result of the above factors, the Company recognized a net loss for the six months ended June 30, 2011 of $1.8 million, as compared to a net loss of $33.8 million for the same period in 2010.
Three Months ended June 30, 2011 compared to Three Months ended June 30, 2010
Net revenues increased $6.9 million or 2.4% to $293.3 million for the three months ended June 30, 2011 from $286.4 million for the same period in 2010. This increase was attributable primarily to an increase in billboard net revenues of $4.4 million or 1.7% over the prior period, an increase in logo revenue of $1.8 million or 14.1% increase and a $0.8 million increase in transit revenue over the prior period, which represents an increase of 5.3% over the prior period.
For the three months ended June 30, 2011, there was a $6.0 million increase in net revenues as compared to acquisition-adjusted net revenue for the three months ended June 30, 2010. The $6.0 million increase in revenue primarily consists of a $4.0 million increase in billboard revenue, a $0.9 million increase in logo revenue and a $1.1 million increase in transit revenue over the acquisition-adjusted net revenue for the comparable periods in 2010. This increase in revenue represents an increase of 2.1% over the comparable period in 2010. See “Reconciliations” below.
Operating expenses, exclusive of depreciation and amortization and gain on sale of assets, increased $2.0 million or 1.3% to $162.4 million for the three months ended June 30, 2011 from $160.4 million for the same period in 2010. There was a $3.5 million increase in operating expenses related to the operations of our outdoor advertising assets and a $1.5 million decrease in corporate expenses.

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The decrease in corporate expenses is primarily a result of a decrease in non-cash compensation expense related to performance-based stock awards as compared to the same period in 2010.
Depreciation and amortization expense decreased $5.8 million for the three months ended June 30, 2011, as compared to the three months ended June 30, 2010, primarily due to the reduction in dismantles related to non performing structures as compared to the same period ended in 2010.
Due to the above factors, operating income increased $10.1 million to $59.4 million for the three months ended June 30, 2011 compared to $49.3 million for the same period in 2010.
During the three months ended June 30, 2011, the Company did not have any refinancing transactions. For the three months ended June 30, 2010, however, the Company recognized a $17.1 million loss on the early extinguishment of debt resulting from its 2010 refinancing transactions. Approximately $12.3 million is a non-cash expense attributable to the write off of unamortized debt issuance fees related to the tender offer to repurchase Lamar Media’s 7 1/4% Notes and refinancing of its senior credit facility. The remaining $4.8 million represents the net loss related to the tender offer and extinguishment of the 7 1/4% Notes.
Interest expense decreased $3.3 million from $46.6 million for the three months ended June 30, 2010, to $43.3 million for the three months ended June 30, 2011, primarily due to a reduction in overall indebtedness over the comparable period in 2010.
The increase in operating income, decrease in interest expense and the decrease in loss on debt extinguishment described above, resulted in a $30.6 million increase in net income before income taxes. This increase in net income resulted in an increase in income tax expense of $10.2 million for the three months ended June 30, 2011 over the same period in 2010. The effective tax rate for the three months ended June 30, 2011 was 29.3%.
As a result of the above factors, the Company recognized net income for the three months ended June 30, 2011 of $11.4 million, as compared to a net loss of $8.9 million for the same period in 2010.
Reconciliations:
Because acquisitions occurring after December 31, 2009 (the “acquired assets”) have contributed to our net revenue results for the periods presented, we provide 2010 acquisition-adjusted net revenue, which adjusts our 2010 net revenue for the three and six months ended June 30, 2010 by adding to it the net revenue generated by the acquired assets prior to our acquisition of these assets for the same time frame that those assets were owned in the three and six months ended June 30, 2011. We provide this information as a supplement to net revenues to enable investors to compare periods in 2011 and 2010 on a more consistent basis without the effects of acquisitions. Management uses this comparison to assess how well we are performing within our existing assets.
Acquisition-adjusted net revenue is not determined in accordance with GAAP. For this adjustment, we measure the amount of pre-acquisition revenue generated by the assets during the period in 2010 that corresponds with the actual period we have owned the assets in 2011 (to the extent within the period to which this report relates). We refer to this adjustment as “acquisition net revenue.”
Reconciliations of 2010 reported net revenue to 2010 acquisition-adjusted net revenue for each of the three and six month periods ended June 30, as well as a comparison of 2010 acquisition-adjusted net revenue to 2011 reported net revenue for each of the three and six month periods ended June 30, are provided below:
Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue
                 
    Three months ended     Six months ended  
    June 30, 2010     June 30, 2010  
    (in thousands)     (in thousands)  
Reported net revenue
  $ 286,366     $ 530,469  
Acquisition net revenue
    1,027       1,937  
 
           
Acquisition-adjusted net revenue
  $ 287,393     $ 532,406  
 
           
Comparison of 2011 Reported Net Revenue to 2010 Acquisition-Adjusted Net Revenue
                                 
    Three months ended     Six months ended  
    June 30,     June 30,  
    2011     2010     2011     2010  
    (in thousands)     (in thousands)  
Reported net revenue
  $ 293,345     $ 286,366     $ 548,547     $ 530,469  
Acquisition net revenue
          1,027             1,937  
 
                       
Adjusted totals
  $ 293,345     $ 287,393     $ 548,547     $ 532,406  
 
                       

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LIQUIDITY AND CAPITAL RESOURCES
Overview
The Company has historically satisfied its working capital requirements with cash from operations and borrowings under its senior credit facility. The Company’s wholly owned subsidiary, Lamar Media Corp., is the principal borrower under the senior credit facility and maintains all corporate cash balances. Any cash requirements of the Company, therefore, must be funded by distributions from Lamar Media.
Sources of Cash
Total Liquidity at June 30, 2011. As of June 30, 2011 we had approximately $259.1 million of total liquidity, which is comprised of approximately $18.7 million in cash and cash equivalents and the ability to draw approximately $240.4 million under our revolving senior credit facility.
Cash Generated by Operations. For the six months ended June 30, 2011 and 2010 our cash provided by operating activities was $110.4 million and $93.2 million, respectively. While our net loss was approximately $1.8 million for the six months ended June 30, 2011, we generated cash from operating activities of $110.4 million during that same period, primarily due to non-cash adjustments needed to reconcile net loss to cash provided by operating activities of $154.3 million, which primarily consisted of depreciation and amortization of $146.3 million. In addition, there was an increase in working capital of $42.0 million. We expect to generate cash flows from operations during 2011 in excess of our cash needs for operations and capital expenditures as described herein. We expect to use this excess cash generated principally for reducing outstanding indebtedness. See — “Cash Flows” for more information.
Credit Facilities. As of June 30, 2011, Lamar Media had approximately $240.4 million of unused capacity under the revolving credit facility included in its senior credit facility, and the aggregate balance outstanding under its senior credit facility was $680.5 million.
Factors Affecting Sources of Liquidity
Internally Generated Funds. The key factors affecting internally generated cash flow are general economic conditions, specific economic conditions in the markets where the Company conducts its business and overall spending on advertising by advertisers.
Credit Facilities and Other Debt Securities. Lamar must comply with certain covenants and restrictions related to its senior credit facility and its outstanding debt securities.
Restrictions Under Debt Securities. Lamar must comply with certain covenants and restrictions related to its outstanding debt securities. Currently Lamar Media has outstanding approximately $400.0 million 6 5/8% Senior Subordinated Notes due 2015 issued August 2005, $216.0 million 6 5/8% Senior Subordinated Notes due 2015 — Series B issued in August 2006 and $275.0 million 6 5/8% Senior Subordinated Notes due 2015 — Series C issued in October 2007 (collectively, the “6 5/8% Notes”), $350 million 9 3/4% Senior Notes due 2014 issued in March 2009 (the “9 3/4% Notes) and $400 million 7 7/8% Senior Subordinated Notes due 2018 issued in April 2010 (the “7 7/8% Notes”). The indentures relating to Lamar Media’s outstanding notes restrict its ability to incur additional indebtedness but permit the incurrence of indebtedness (including indebtedness under its senior credit facility), (i) if no default or event of default would result from such incurrence and (ii) if after giving effect to any such incurrence, the leverage ratio (defined as total consolidated debt to trailing four fiscal quarter EBITDA (as defined in the indentures)) would be less than (a) 6.5 to 1, pursuant to the 9 3/4% Notes indenture, and (b) 7.0 to 1, pursuant to the 6 5/8% Notes and the 7 7/8% Notes indentures.
In addition to debt incurred under the provisions described in the preceding sentence, the indentures relating to Lamar Media’s outstanding notes permit Lamar Media to incur indebtedness pursuant to the following baskets:
    up to $1.3 billion of indebtedness under its senior credit facility allowable under the 6 5/8% Notes indentures, which limit is $1.4 billion under the 9 3/4% Notes indenture and $1.5 billion under the 7 7/8% Notes indenture;
 
    currently outstanding indebtedness or debt incurred to refinance outstanding debt;
 
    inter-company debt between Lamar Media and its subsidiaries or between subsidiaries;
 
    certain purchase money indebtedness and capitalized lease obligations to acquire or lease property in the ordinary course of business that cannot exceed the greater of $50 million or 5% of Lamar Media’s net tangible assets; and
 
    additional debt not to exceed $50 million ($75 million under the 7 7/8% Notes indenture).

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Restrictions under Senior Credit Facility. Lamar Media is required to comply with certain covenants and restrictions under its senior credit facility. If the Company fails to comply with these tests, the long term debt payments may be accelerated. At June 30, 2011, and currently, Lamar Media was in compliance with all such tests under its senior credit facility. We must be in compliance with the following financial ratios under our senior credit facility:
    a total holdings debt ratio, defined as total consolidated debt of Lamar Advertising Company and its restricted subsidiaries as of any date to EBITDA, as defined below, for the most recent four fiscal quarters then ended, as set forth below:
         
Period   Ratio  
March 31, 2011 through and including December 30, 2011
    7.00 to 1.00  
December 31, 2011 through and including March 30, 2012
    6.75 to 1.00  
March 31, 2012 through and including March 30, 2013
    6.25 to 1.00  
From and after March 31, 2013
    6.00 to 1.00  
    a senior debt ratio, defined as total consolidated senior debt of Lamar Media and its restricted subsidiaries to EBITDA, as defined below, for the most recent four fiscal quarters then ended, as set forth below:
         
Period   Ratio  
March 31, 2011 through and including September 29, 2011
    3.50 to 1.00  
September 30, 2011 through and including March 30, 2012
    3.25 to 1.00  
March 31, 2012 through and including March 30, 2013
    3.00 to 1.00  
From and after March 31, 2013
    2.75 to 1.00  
    a fixed charges coverage ratio, defined as the ratio of EBITDA, (as defined below), for the most recent four fiscal quarters to the sum of (1) the total payments of principal and interest on debt for such period, plus (2) capital expenditures made during such period, plus (3) income and franchise tax payments made during such period, plus (4) dividends, of greater than 1.05 to 1.
The definition of “EBITDA” under the new senior credit agreement is as follows: “EBITDA” means, for any period, operating income for the Company and its restricted subsidiaries (determined on a consolidated basis without duplication in accordance with GAAP) for such period (calculated before taxes, interest expense, depreciation, amortization and any other non-cash income or charges accrued for such period, one-time cash restructuring and cash severance changes in the fiscal year ending December 31, 2009 of up to $2,500,000 aggregate amount, charges and expenses in connection with the credit facility transactions and the repurchase or redemption of our 7 1/4% Notes, and (except to the extent received or paid in cash by us or any of our restricted subsidiaries) income or loss attributable to equity in affiliates for such period) excluding any extraordinary and unusual gains or losses during such period and excluding the proceeds of any casualty events whereby insurance or other proceeds are received and certain dispositions not in the ordinary course. For purposes of calculating EBITDA, the effect on such calculation of any adjustments required under Statement of Accounting Standards No. 141R is excluded.
Excess Cash Flow Payments. Lamar Media may be required to make certain mandatory prepayments on loans outstanding under its senior credit facility that would be applied first to any outstanding term loans, commencing with the year ended December 31, 2010. These payments, if any, are determined annually and are calculated based on a percentage of Consolidated Excess Cash Flow (as defined in the senior credit facility) at the end of each fiscal year. The percentage of Consolidated Excess Cash Flow that must be applied to repay outstanding loans was set at 50% for the fiscal year ended December 31, 2010. This percentage is subject to reduction as follows for fiscal years ending on or after December 31, 2010: (i) to 25% if the total holdings debt ratio, as described above, is less than or equal to 5.00 to 1.00 but greater than 4.00 to 1.00 as at the last day of such fiscal year and (ii) to 0% if the total holdings debt ratio is less than or equal to 4.00 to 1.00 as at the last day of such fiscal year. At December 31, 2010, the Company was not required to make a mandatory prepayment since there was a consolidated cash flow deficit, in accordance with the calculation as defined in the senior credit facility. Currently we do not anticipate that a mandatory prepayment will be required for the fiscal year ending 2011.
The Company believes that its current level of cash on hand, availability under its senior credit facility and future cash flows from operations are sufficient to meet its operating needs through fiscal 2011. All debt obligations are reflected on the Company’s balance sheet.

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Uses of Cash
Capital Expenditures. Capital expenditures excluding acquisitions were approximately $54.7 million for the six months ended June 30, 2011. We anticipate our 2011 total capital expenditures will be approximately $100 million.
Acquisitions. During the six months ended June 30, 2011, the Company’s acquisition activity was $9.2 million and was financed with cash on hand. In light of the current economic environment, the Company intends to continue to limit its acquisition activity during 2011 with no material spending currently planned for acquisitions.
Optional Prepayments. During the six months ended June 30, 2011, Lamar Media reduced outstanding indebtedness under its senior credit facility in the amount of $128.4 million, of which, $18.4 million was a prepayment of the scheduled amortizations for December 2011, March 2012 and June 2012 and $110.0 million was an optional prepayment under the Term Loan B facility.
Lamar Media Corp.
The following is a discussion of the consolidated financial condition and results of operations of Lamar Media for the three and six months ended June 30, 2011 and 2010. This discussion should be read in conjunction with the consolidated financial statements of Lamar Media and the related notes thereto.
RESULTS OF OPERATIONS
Six Months ended June 30, 2011 compared to Six Months ended June 30, 2010
Net revenues increased $18.0 million or 3.4% to $548.5 million for the six months ended June 30, 2011 from $530.5 million for the same period in 2010. This increase was attributable primarily to an increase in billboard net revenues of $12.4 million or 2.6% over the prior period, an increase in logo sign revenue of $3.5 million, which represents an increase of 14.2% over the prior period, and a $2.2 million increase in transit revenue, which represents an increase of 8.5% over the prior period.
For the six months ended June 30, 2011, there was a $16.1 million increase in net revenues as compared to acquisition-adjusted net revenue for the six months ended June 30, 2010. The $16.1 million increase in revenue primarily consists of an $11.7 million increase in billboard revenue, a $1.9 million increase in logo revenue and a $2.5 million increase in transit revenue over the acquisition-adjusted net revenue for the comparable period in 2010. This increase in revenue represents an increase of 3.0% over the comparable period in 2010. See “Reconciliations” below.
Operating expenses, exclusive of depreciation and amortization and gain on sale of assets, increased $7.9 million or 2.5% to $324.4 million for the six months ended June 30, 2011 from $316.5 million for the same period in 2010. There was an $8.5 million increase in operating expenses related to the operations of our outdoor advertising assets and a $0.6 million decrease in corporate expenses. The decrease in corporate expenses is primarily a result of decreases in non-cash compensation expense related to performance-based stock awards as compared to the same period in 2010.
Depreciation and amortization expense decreased $10.2 million for the six months ended June 30, 2011 as compared to the six months ended June 30, 2010, primarily due to a reduction in the number of non performing structures dismantled during the period, as compared to the six months ended June 30, 2010.
Lamar Media recorded a gain on disposition of assets of $7.4 million for the six months ended June 30, 2011, primarily resulting from the sale of its corporate aircraft, which was replaced by a new aircraft purchased in January 2011.
Due to the above factors, operating income increased $25.1 million to $85.2 million for the six months ended June 30, 2011 compared to $60.1 million for the same period in 2010.
Interest expense decreased approximately $9.0 million from $95.9 million for the six months ended June 30, 2010 to $86.9 million for the six months ended June 30, 2011, due to the reduction in total debt outstanding as well as a decrease in interest rates resulting from the refinancing of Lamar Media’s senior credit facility during 2010.
During the six months ended June 30, 2011 Lamar Media did not have any refinancing transactions. During the comparable period in 2010, however, Lamar Media recognized a $17.4 million loss on the early extinguishment of debt resulting from its 2010 refinancing transactions related to the 7 1/4% Notes. Approximately $12.6 million of the loss consisted of a non-cash expense attributable to the write off of unamortized debt issuance fees related to the tender offer to repurchase the 7 1/4% Notes and refinancing of its senior credit facility. The remaining $4.8 million represented the net cash loss related to the tender offer and extinguishment of the 7 1/4% Notes.

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The increase in operating income, decrease in interest expense and the decrease in the loss on extinguishment of debt discussed above, resulted in a $51.4 million decrease in loss before income taxes. Lamar Media recorded an income tax expense of $108 thousand for the six months ended June 30, 2011. The effective tax rate for the six months ended June 30, 2011 is lower than the statutory rate due to a change in Puerto Rico’s federal tax rate during the period.
As a result of the above factors, Lamar Media recognized a net loss for the six months ended June 30, 2011 of $1.7 million, as compared to a net loss of $33.7 million for the same period in 2010.
Three Months ended June 30, 2011 compared to Three Months ended June 30, 2010
Net revenues increased $6.9 million or 2.4% to $293.3 million for the three months ended June 30, 2011 from $286.4 million for the same period in 2010. This increase was attributable primarily to an increase in billboard net revenues of $4.4 million or 1.7% over the prior period, an increase in logo revenue of $1.8 million or 14.1% increase and a $0.8 million increase in transit revenue over the prior period, which represents an increase of 5.3% over the prior period.
For the three months ended June 30, 2011, there was a $6.0 million increase in net revenues as compared to acquisition-adjusted net revenue for the three months ended June 30, 2010. The $6.0 million increase in revenue primarily consists of a $4.0 million increase in billboard revenue, a $0.9 million increase in logo revenue and a $1.1 million increase in transit revenue over the acquisition-adjusted net revenue for the comparable periods in 2010. This increase in revenue represents an increase of 2.1% over the comparable period in 2010. See “Reconciliations” below.
Operating expenses, exclusive of depreciation and amortization and gain on sale of assets, increased $1.9 million or 1.2% to $162.3 million for the three months ended June 30, 2011 from $160.4 million for the same period in 2010. There was a $3.5 million increase in operating expenses related to the operations of our outdoor advertising assets and a $1.6 million decrease in corporate expenses. The decrease in corporate expenses is primarily a result of a decrease in non-cash compensation expense related to performance based stock awards as compared to the same period in 2010.
Depreciation and amortization expense decreased $5.8 million for the three months ended June 30, 2011, as compared to the three months ended June 30, 2010, primarily due to the reduction in dismantles related to non performing structures as compared to the same period ended in 2010.
Due to the above factors, operating income increased $10.2 million to $59.5 million for the three months ended June 30, 2011 compared to $49.3 million for the same period in 2010.
During the three months ended June 30, 2011, Lamar Media did not have any refinancing transactions. For the three months ended June 30, 2010, however, Lamar Media recognized a $17.1 million loss on the early extinguishment of debt resulting from its 2010 refinancing transactions. Approximately $12.3 million is a non-cash expense attributable to the write off of unamortized debt issuance fees related to the tender offer to repurchase Lamar Media’s 7 1/4% Notes and refinancing of its senior credit facility. The remaining $4.8 million represents the net loss related to the tender offer and extinguishment of the 7 1/4% Notes.
Interest expense decreased $3.3 million from $46.6 million for the three months ended June 30, 2010, to $43.3 million for the three months ended June 30, 2011, primarily due to a reduction in overall indebtedness over the comparable period in 2010.
The increase in operating income, decrease in interest expense and the decrease in loss on debt extinguishment described above, resulted in a $30.7 million increase in net income before income taxes. This increase in net income resulted in an increase in income tax expense of $10.4 million for the three months ended June 30, 2011 over the same period in 2010. The effective tax rate for the three months ended June 30, 2011 was 29.8%.
As a result of the above factors, Lamar Media recognized net income for the three months ended June 30, 2011 of $11.4 million, as compared to a net loss of $8.8 million for the same period in 2010.
Reconciliations:
Because acquisitions occurring after December 31, 2009 (the “acquired assets”) have contributed to our net revenue results for the periods presented, we provide 2010 acquisition-adjusted net revenue, which adjusts our 2010 net revenue for the three and six months ended June 30, 2010 by adding to it the net revenue generated by the acquired assets prior to our acquisition of these assets for the same time frame that those assets were owned in the three and six months ended June 30, 2011.

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We provide this information as a supplement to net revenues to enable investors to compare periods in 2011 and 2010 on a more consistent basis without the effects of acquisitions. Management uses this comparison to assess how well we are performing within our existing assets.
Acquisition-adjusted net revenue is not determined in accordance with GAAP. For this adjustment, we measure the amount of pre-acquisition revenue generated by the assets during the period in 2010 that corresponds with the actual period we have owned the assets in 2011 (to the extent within the period to which this report relates). We refer to this adjustment as “acquisition net revenue.”
Reconciliations of 2010 reported net revenue to 2010 acquisition-adjusted net revenue for each of the three and six month periods ended June 30, as well as a comparison of 2010 acquisition-adjusted net revenue to 2011 reported net revenue for each of the three and six month periods ended June 30, are provided below:
Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue
                 
    Three months ended     Six months ended  
    June 30, 2010     June 30, 2010  
    (in thousands)     (in thousands)  
Reported net revenue
  $ 286,366     $ 530,469  
Acquisition net revenue
    1,027       1,937  
 
           
Acquisition-adjusted net revenue
  $ 287,393     $ 532,406  
 
           
Comparison of 2011 Reported Net Revenue to 2010 Acquisition-Adjusted Net Revenue
                                 
    Three months ended     Six months ended  
    June 30,     June 30,  
    2011     2010     2011     2010  
    (in thousands)     (in thousands)  
Reported net revenue
  $ 293,345     $ 286,366     $ 548,547     $ 530,469  
Acquisition net revenue
          1,027             1,937  
 
                       
Adjusted totals
  $ 293,345     $ 287,393     $ 548,547     $ 532,406  
 
                       

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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Lamar Advertising Company and Lamar Media Corp.
The Company is exposed to interest rate risk in connection with variable rate debt instruments issued by its wholly owned subsidiary Lamar Media. The information below summarizes the Company’s interest rate risk associated with its principal variable rate debt instruments outstanding at June 30, 2011, and should be read in conjunction with Note 8 of the Notes to the Company’s Consolidated Financial Statements in the 2010 Combined Form 10-K.
Loans under Lamar Media’s senior credit facility bear interest at variable rates equal to the JPMorgan Chase Prime Rate or LIBOR plus the applicable margin. Because the JPMorgan Chase Prime Rate or LIBOR may increase or decrease at any time, the Company is exposed to market risk as a result of the impact that changes in these base rates may have on the interest rate applicable to borrowings under the senior credit facility. Increases in the interest rates applicable to borrowings under the senior credit facility would result in increased interest expense and a reduction in the Company’s net income.
At June 30, 2011, there was approximately $680.5 million of aggregate indebtedness outstanding under the senior credit facility, or approximately 29.8% of the Company’s outstanding long-term debt on that date, bearing interest at variable rates. The aggregate interest expense for the six months ended June 30, 2011 with respect to borrowings under the senior credit facility was $14.8 million, and the weighted average interest rate applicable to borrowings under this credit facility during the six months ended June 30, 2011 was 3.6%. Assuming that the weighted average interest rate was 200-basis points higher (that is 5.6% rather than 3.6% ), then the Company’s six months ended June 30, 2011 interest expense would have been approximately $7.5 million higher resulting in a $4.6 million increase in the Company’s six months ended June 30, 2011 net loss.
The Company attempted to mitigate the interest rate risk resulting from its variable interest rate long-term debt instruments by issuing fixed rate, long-term debt instruments and maintaining a balance over time between the amount of the Company’s variable rate and fixed rate indebtedness. In addition, the Company has the capability under the senior credit facility to fix the interest rates applicable to its borrowings at an amount equal to LIBOR plus the applicable margin for periods of up to twelve months, (in certain cases, with the consent of the lenders), which would allow the Company to mitigate the impact of short-term fluctuations in market interest rates. In the event of an increase in interest rates, the Company may take further actions to mitigate its exposure. The Company cannot guarantee, however, that the actions that it may take to mitigate this risk will be feasible or if these actions are taken, that they will be effective.
ITEM 4. CONTROLS AND PROCEDURES
a) Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures.
The Company’s and Lamar Media’s management, with the participation of the principal executive officer and principal financial officer of the Company and Lamar Media, have evaluated the effectiveness of the design and operation of the Company’s and Lamar Media’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this quarterly report. Based on this evaluation, the principal executive officer and principal financial officer of the Company and Lamar Media concluded that these disclosure controls and procedures are effective and designed to ensure that the information required to be disclosed in the Company’s and Lamar Media’s reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the requisite time periods.
b) Changes in Internal Control Over Financial Reporting.
There was no change in the internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) of the Company and Lamar Media identified in connection with the evaluation of the Company’s and Lamar Media’s internal control performed during the last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company’s and Lamar Media’s internal control over financial reporting.

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PART II — OTHER INFORMATION
ITEM 6. EXHIBITS
The Exhibits filed as part of this report are listed on the Exhibit Index immediately following the signature page hereto, which Exhibit Index is incorporated herein by reference.

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, each registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
         
  LAMAR ADVERTISING COMPANY


 
DATED: August 4, 2011  BY:   /s/ Keith A. Istre    
    Chief Financial and Accounting Officer and   
    Treasurer   
 
  LAMAR MEDIA CORP.
 
 
DATED: August 4, 2011  BY:   /s/ Keith A. Istre    
    Chief Financial and Accounting Officer and   
    Treasurer   

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INDEX TO EXHIBITS
     
Exhibit Number   Description
3.1
  Restated Certificate of Incorporation of the Company. Previously filed as Exhibit 3.1 to the Company’s Annual Report on Form 10-K (File No. 0-30242) filed on March 15, 2006 and incorporated herein by reference.
 
   
3.2
  Amended and Restated Certificate of Incorporation of Lamar Media. Previously filed as Exhibit 3.2 to the Company’s Quarterly Report on Form 10-Q for the period ended March 31, 2007 (File No. 0-30242) filed on May 10, 2007 and incorporated herein by reference.
 
   
3.3
  Amended and Restated Bylaws of the Company. Previously filed as Exhibit 3.1 to the Company’s Current Report on Form 8-K (File No. 0-30242) filed on August 27, 2007 and incorporated herein by reference.
 
   
3.4
  Amended and Restated Bylaws of Lamar Media. Previously filed as Exhibit 3.1 to Lamar Media’s Quarterly Report on Form 10-Q for the period ended September 30, 1999 (File No. 1-12407) filed on November 12, 1999 and incorporated herein by reference.
 
   
12.1
  Statement regarding computation of earnings to fixed charges for the Company. Filed herewith.
 
   
12.2
  Statement regarding computation of earnings to fixed charges for Lamar Media. Filed herewith.
 
   
31.1
  Certification of the Chief Executive Officer of Lamar Advertising Company and Lamar Media pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. Filed herewith.
 
   
31.2
  Certification of the Chief Financial Officer of Lamar Advertising Company and Lamar Media pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. Filed herewith.
 
   
32.1
  Certification pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. Filed herewith.
 
   
101
  The following materials from the combined Quarterly Report of Lamar Advertising Company and Lamar Media Corp. on Form 10-Q for the quarter ended June 30, 2011, formatted in XBRL (eXtensible Business Reporting Language): (i) Condensed Consolidated Balance Sheets as of June 30, 2011 and December 31, 2010 of Lamar Advertising and Lamar Media, (ii) Condensed Consolidated Statements of Operations for the three months and six months ended June 30, 2011 and 2010 of Lamar Advertising and Lamar Media, (iii) Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2011 and 2010 of Lamar Advertising and Lamar Media, and (iv) Notes to Condensed Consolidated Financial Statements of Lamar Advertising and Lamar Media.*

* Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files in Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities and Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections.

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