SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                ----------------

                                 SCHEDULE 13G/A
                                 (Rule 13d-102)

                                ----------------

              INFORMATION TO BE INCLUDED IN STATEMENTS PURSUANT TO
                         RULES 13d-1(b), (c) AND (d) AND
                      AMENDMENTS THERETO FILED PURSUANT TO
                     13d-2 UNDER THE SECURITIES EXCHANGE ACT
                           OF 1934 (Amendment No. 4)*

                                BLOCKBUSTER INC.
                                (Name of Issuer)

                 Class A Common Stock, Par Value $0.01 Per Share
                         (Title of Class of Securities)

                                    093679108
                                 (CUSIP Number)

                                December 31, 2008
             (Date of Event Which Requires Filing of this Statement)

     Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

         [  ] Rule 13d-1(b)

         [X]  Rule 13d-1(c)

         [  ] Rule 13d-1(d)

-----------

         * The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

         The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).



Schedule 13G/A

CUSIP No. 093679108                                                PAGE 2 OF 8
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(1)    NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
       Prentice Capital Management, LP
------------------------------------------------------------------------------
(2)    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                     (a) [ ]
                                                                     (b) [X]
------------------------------------------------------------------------------
(3)    SEC USE ONLY
------------------------------------------------------------------------------
(4)    CITIZENSHIP OR PLACE OF ORGANIZATION
                                    Delaware
------------------------------------------------------------------------------

NUMBER OF         (5)      SOLE VOTING POWER
                                                     0
SHARES              ____________________________________________________________

BENEFICIALLY      (6)      SHARED VOTING POWER
                                                     12,170,683 (See Item 4)
OWNED BY            ____________________________________________________________

EACH              (7)      SOLE DISPOSITIVE POWER
                                                     0
REPORTING           ____________________________________________________________

PERSON WITH       (8)      SHARED DISPOSITIVE POWER
                                                     12,170,683 (See Item 4)
------------------------------------------------------------------------------
         (9)  AGGREGATE AMOUNT BENEFICIALLY OWNED
              BY EACH REPORTING PERSON
                                                     12,170,683 (See Item 4)
------------------------------------------------------------------------------
         (10) CHECK BOX IF THE AGGREGATE AMOUNT
              IN ROW (9) EXCLUDES CERTAIN SHARES              [ ]
------------------------------------------------------------------------------
         (11) PERCENT OF CLASS REPRESENTED
              BY AMOUNT IN ROW (9)
                                                     10.08% (See Item 4)
------------------------------------------------------------------------------
         (12) TYPE OF REPORTING PERSON
                                                     PN
------------------------------------------------------------------------------




Schedule 13G/A

CUSIP No. 093679108                                                PAGE 3 OF 8

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(1)    NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
       Michael Zimmerman
------------------------------------------------------------------------------
(2)    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                     (a) [ ]
                                                                     (b) [X]
-----------------------------------------------------------------------------
(3)    SEC USE ONLY
------------------------------------------------------------------------------
(4)    CITIZENSHIP OR PLACE OF ORGANIZATION
                        United States of America
------------------------------------------------------------------------------

NUMBER OF         (5)      SOLE VOTING POWER
                                                     0
SHARES              ____________________________________________________________

BENEFICIALLY      (6)      SHARED VOTING POWER
                             12,516,983 (See Item 4)
OWNED BY            ____________________________________________________________

EACH              (7)      SOLE DISPOSITIVE POWER
                                                     0
REPORTING           ____________________________________________________________

PERSON WITH       (8)      SHARED DISPOSITIVE POWER
                             12,516,983 (See Item 4)
------------------------------------------------------------------------------
         (9)      AGGREGATE AMOUNT BENEFICIALLY OWNED
                  BY EACH REPORTING PERSON
                             12,516,983 (See Item 4)
------------------------------------------------------------------------------
         (10)     CHECK BOX IF THE AGGREGATE AMOUNT
                  IN ROW (9) EXCLUDES CERTAIN SHARES          [ ]
------------------------------------------------------------------------------
         (11)     PERCENT OF CLASS REPRESENTED
                  BY AMOUNT IN ROW (9)
                                                     10.36% (See Item 4)
------------------------------------------------------------------------------
         (12)     TYPE OF REPORTING PERSON
                                                     IN
------------------------------------------------------------------------------





Schedule 13G/A

CUSIP No. 093679108                                                PAGE 4 OF 8

ITEM 1(a).        NAME OF ISSUER:

                  BLOCKBUSTER INC. (the "Company")

ITEM 1(b).        ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

                  1201 Elm Street
                  Dallas, TX  75270

ITEM 2(a).        NAME OF PERSON FILING:

                  This statement is filed by the entities and persons listed
below, all of whom together are referred to herein as the "Reporting Persons":

                  (i)      Prentice Capital Management, LP, a Delaware limited
                           partnership ("Prentice Capital Management"), with
                           respect to the Class A Common Stock, par value $0.01
                           per share of the Company (the "Shares"), reported in
                           this Schedule 13G Amendment held by certain
                           investment funds and managed accounts.

                  (ii)     Michael Zimmerman, who is the Managing Member of (a)
                           Prentice Management GP, LLC, the general partner of
                           Prentice Capital Management, (b) Prentice Capital GP,
                           LLC, the general partner of certain investment funds
                           and (c) Prentice Capital GP II, LLC, the general
                           partner of Prentice Capital GP II, LP, which is the
                           general partner of certain investment funds, with
                           respect to the Shares reported in this Schedule 13G
                           Amendment held by certain investment funds and
                           managed accounts.

ITEM 2(b).        ADDRESS OF PRINCIPAL BUSINESS OFFICE:

         The address of the principal business office of Prentice Capital
Management and Michael Zimmerman is 623 Fifth Avenue, 32nd Floor, New York, New
York 10022.

ITEM 2(c).        CITIZENSHIP:

                  Prentice Capital Management is a Delaware limited partnership.
Michael Zimmerman is a United States citizen.

ITEM 2(d).  TITLE OF CLASS OF SECURITIES:

                  Class A Common Stock, par value $0.01 per share

ITEM 2(e).  CUSIP NUMBER:

                  093679108




Schedule 13G/A

CUSIP No. 093679108                                                PAGE 5 OF 8

ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO 13d-1(b) OR 13d-2(b) OR (c),
CHECK WHETHER THE PERSON FILING IS A:

        (a) [ ] Broker or dealer registered under Section 15 of the Act;

        (b) [ ] Bank as defined in Section 3(a)(6) of the Act;

        (c) [ ] Insurance Company as defined in Section 3(a)(19) of the Act;

        (d) [ ] Investment Company registered under Section 8 of the Investment
                Company Act of 1940;

        (e) [ ] Investment Adviser registered under Section 203 of the
                Investment Advisers Act of 1940:  see Rule 13d-1(b)(1)(ii)(E);

        (f) [ ] Employee Benefit Plan, Pension Fund which is subject to the
                provisions of the Employee Retirement Income Security Act of
                1974 or Endowment Fund; see Rule 13d-1(b)(1)(ii)(F);

        (g) [ ] Parent Holding Company, in accordance with Rule 13d-1(b)(ii)(G);

        (h) [ ] Savings Associations as defined in Section 3(b) of the Federal
                Deposit Insurance Act;

        (i) [ ] Church Plan that is excluded from the definition of an
                investment company under Section 3(c)(14) of the Investment
                Company Act of 1940;

        (j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

         IF THIS STATEMENT IS FILED PURSUANT TO Rule 13d-1(c), CHECK THIS
BOX. [x]




Schedule 13G/A

CUSIP No. 093679108                                                PAGE 6 OF 8

ITEM 4.  OWNERSHIP.

                  Prentice Capital Management serves as investment manager to a
number of investment funds (including Prentice Capital Partners, LP, Prentice
Capital Partners QP, LP, Prentice Capital Offshore, Ltd., Prentice Special
Opportunities, LP, Prentice Special Opportunities Offshore, Ltd. and Prentice
Special Opportunities Master, L.P.) and manages investments for certain entities
in managed accounts with respect to which it has voting and dispositive
authority over the Shares reported in this Schedule 13G/A. Michael Zimmerman is
the Managing Member of (a) Prentice Management GP, LLC the general partner of
Prentice Capital Management, (b) Prentice Capital GP, LLC, the general partner
of certain investment funds and (c) Prentice Capital GP II, LLC, the general
partner of Prentice Capital GP II, LP, which is the general partner of certain
investment funds. As such, he may be deemed to control Prentice Capital
Management and certain of the investment funds and therefore may be deemed to be
the beneficial owner of the securities reported in this Schedule 13G/A. In
addition, Mr. Zimmerman has voting and dispositive authority over 19,000 Shares
held by the Michael Zimmerman & Holly Zimmerman Family Foundation Inc., 304,500
Shares held by Mrs. Zimmerman and 22,800 Shares held by his children and, as
such, he may be deemed to be the beneficial owner of these Shares included
within this Schedule 13G/A. Each of Michael Zimmerman and Prentice Capital
Management disclaims beneficial ownership of all of the Shares reported in this
Schedule 13G/A.

                  The percentages used herein are calculated based on the
120,775,084 Shares issued and outstanding as of November 7, 2008, as reported in
the Company's quarterly report on Form 10-Q filed with the Securities and
Exchange Commission by the Company for the quarterly period ended October 5,
2008.

         A.   Prentice Capital Management

              (a) Amount beneficially owned: 12,170,683

              (b) Percent of class: 10.08%

              (c) Number of shares as to which such person has:

                   (i) sole power to vote or to direct the vote: 0

                  (ii) shared power to vote or to direct the vote: 12,170,683

                 (iii) sole power to dispose or to direct the disposition: 0

                  (iv) shared power to dispose or to direct the disposition:
                       12,170,683

         B.   Michael Zimmerman

              (a) Amount beneficially owned: 12,516,983

              (b) Percent of class: 10.36%

              (c) Number of shares as to which such person has:




Schedule 13G/A

CUSIP No. 093679108                                                PAGE 7 OF 8

                   (i) sole power to vote or to direct the vote: 0

                  (ii) shared power to vote or to direct the vote: 12,516,983

                 (iii) sole power to dispose or to direct the disposition: 0

                  (iv) shared power to dispose or to direct the disposition:
                       12,516,983

ITEM 5.  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

         Not applicable.

ITEM 6.  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

         Not applicable.

ITEM 7.  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
         SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

         Not applicable.

ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

         See Item 4.

ITEM 9.  NOTICE OF DISSOLUTION OF GROUP.

         Not applicable.

ITEM 10. CERTIFICATION.  (if filing pursuant to Rule 13d-1(c))

         Each of the Reporting Persons hereby makes the following certification:

                  By signing below each Reporting Person certifies that, to the
best of its knowledge and belief, the securities referred to above were not
acquired and are not held for the purpose of or with the effect of changing or
influencing the control of the issuer of the securities and were not acquired
and not held in connection with or as a participant in any transaction having
that purpose or effect.




Schedule 13G/A

CUSIP No. 093679108                                                PAGE 8 OF 8

                                   SIGNATURES

         After reasonable inquiry and to the best of our knowledge and belief,
the undersigned certify that the information set forth in this statement is
true, complete and correct.



DATED:  February 13, 2009       PRENTICE CAPITAL MANAGEMENT, LP

                                /s/  Mathew Hoffman
                                ---------------------------------------
                                Name:   Mathew Hoffman
                                Title:  General Counsel

                                MICHAEL ZIMMERMAN

                                /s/  Michael Zimmerman
                                ---------------------------------------
                                Michael Zimmerman