SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13D
                    Under the Securities Exchange Act of 1934
                              (Amendment No. ___)*



                       WORLD WRESTLING ENTERTAINMENT, INC.
       -----------------------------------------------------------------
                                (Name of Issuer)


                      Class A Common Stock, $0.01 par value
       -----------------------------------------------------------------
                         (Title of Class of Securities)


                                    98156Q108
        -----------------------------------------------------------------
                                 (CUSIP Number)

                               Vincent K. McMahon
                       World Wrestling Entertainment, Inc.
                               1241 E. Main Street
                           Stamford, Connecticut 06902
                                 (203) 352-8600
        -----------------------------------------------------------------
                       (Name, Address and Telephone Number
                         of Person Authorized to Receive
                           Notices and Communications)


                                December 30, 2008
       -----------------------------------------------------------------
                          (Date of Event Which Requires
                            Filing of This Statement)


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  that is the subject of this  Schedule  13D, and is filing this
schedule because of Sections 240.13d-1(e),  240.13d-1(f) or 240.13d-1(g),  check
the following box [].

Note:  Schedules  filed in paper format shall include a signed original and five
copies of the  schedule,  including  all exhibits.  See  ss.240.13d-7  for other
parties to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.






The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).



                                       2



                                  SCHEDULE 13D
                                  ------------
CUSIP No.                                                              98156Q108

1)  NAME OF REPORTING PERSON

Vincent K. McMahon 2008 Irrevocable Trust
-----------------------------------------

    S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                                                           -----------

2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                 (a)      [    ]
                                                                 (b)      [ x  ]

3)  SEC USE ONLY

4)  SOURCE OF FUNDS                                        Not Applicable
                                                           --------------

5)  CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
    PURSUANT TO ITEMS 2(d) or 2(e)                                         [   ]

6)  CITIZENSHIP OR PLACE OF ORGANIZATION                   Connecticut
                                                           -----------
NUMBER OF SHARES BENEFICIALLY OWNED BY
EACH REPORTING PERSON WITH:

         7)       SOLE VOTING POWER                        15,000,000
                                                           ----------

         8)       SHARED VOTING POWER                      0
                                                           ----------

         9)       SOLE DISPOSITIVE POWER                   15,000,000
                                                           ----------

         10)      SHARED DISPOSITIVE POWER                 0
                                                           ---------

11) AGGREGATE AMOUNT BENEFICIALLY OWNED
    BY EACH REPORTING PERSON                               15,000,000
                                                           ----------

12) CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
    EXCLUDES CERTAIN SHARES                                [    ]



13) PERCENT OF CLASS REPRESENTED BY
    AMOUNT IN ROW (11)                                     37.4%*
                                                           ------

                                       3


14) TYPE OF REPORTING PERSON                               OO
                                                           --

*Based on an assumed  conversion  of all of the shares of the  Issuer's  Class B
Common  Stock to which this  Schedule 13D relates into Class A Common Stock (see
"Introductory Note" and Item 5 below for more information).








                                       4





INTRODUCTORY NOTE

     On December 30, 2008, Vincent K. McMahon ("Mr.  McMahon") gifted 15,000,000
shares  of Class B Common  Stock,  $.01 par  value  per  share  ("Class B Common
Stock"), of World Wrestling  Entertainment,  Inc. (the "Company" or "Issuer") to
the Vincent K. McMahon 2008 Revocable  Trust (the "GRAT" or "Reporting  Person")
for estate planning purposes.  Vincent K. McMahon is the trustee of the GRAT and
established  the GRAT as an estate  planning  vehicle  for his  benefit  and the
benefit of the  members of his family to hold a portion of the shares of Class B
Common  Stock  previously  owned  directly  by him.  Giving  effect to this GRAT
contribution,  Mr. McMahon continues to beneficially own for purposes of Section
13(d) of the  Securities  Exchange Act of 1934 (the "Exchange  Act")  43,421,427
shares  of  Class B  Common  Stock,  which  may be  converted  at any  time on a
one-for-one  basis into 43,421,427 shares of the Company's Class A Common Stock,
par value $.01 per share ("Class A Common  Stock").  This number consists of (A)
28,421,427 shares of Class B Common Stock held by Mr. McMahon and (B) 15,000,000
shares  of  Class  B  Common  Stock  held by the  GRAT.  Such  shares  represent
approximately  59.7% of the total number of shares of Class A and Class B Common
Stock issued and outstanding as of October 28, 2008 and 91% of the total Class B
Common Stock issued and  outstanding as of such date.  Generally,  each share of
Class B Common  Stock is  entitled  to ten votes  per  share.  Accordingly,  the
43,421,427  shares of Class B Common  Stock  beneficially  owned by Mr.  McMahon
generally represent  approximately 86.5% of the Issuer's total voting power. Mr.
McMahon  separately  reports  beneficial  ownership of all 43,421,427  shares of
Class B Common Stock, including the 15,000,000 shares gifted to the GRAT.

     This Statement on Schedule 13D  ("Schedule  13D") relates to the 15,000,000
shares of Class B Common  Stock  owned of  record by the GRAT.  The GRAT owns of
record  approximately  31.4% of the  issued  and  outstanding  shares of Class B
Common Stock,  which  constitutes  approximately  29.9% of the  Company's  total
voting  power  (which  voting power is  controlled  by Mr.  McMahon as trustee).
Assuming  the  conversion  of the  shares of Class B Common  Stock to which this
Schedule 13D relates,  the GRAT would own of record  approximately  37.4% of the
issued and outstanding  shares of the Company's  Class A Common Stock,  based on
the number of shares of Class A Common Stock outstanding as of October 28, 2008.
Assuming  the  conversion  of all of the  outstanding  shares  of Class B Common
Stock,  the GRAT  would  own of record  approximately  20.6% of the  issued  and
outstanding shares of the Company's Class A Common Stock, based on the number of
shares of Class A and Class B Common Stock  outstanding  as of October 28, 2008.
The number of shares reported herein as owned of record by the GRAT excludes (i)
28,421,427  shares of Class B Common Stock owned of record by Mr. McMahon,  (ii)
3,725,466  shares of Class B Common Stock  beneficially  owned by Mr.  McMahon's
adult  children and (iii) 566,670  shares of Class B Common Stock and 100 shares
of Class A Common Stock owned by Mr. McMahon's wife, Linda E. McMahon.

Item 1.  Security and Issuer.
-----------------------------

     This  Schedule  13D is filed with  respect to the  Issuer's  Class A Common
Stock but relates to the Issuer's Class B Common Stock.  The Issuer's  principal
executive  offices are  located at 1241 E. Main  Street,  Stamford,  Connecticut
06902.


Item 2.  Identity and Background.
---------------------------------

          (a) -(f) This  Schedule 13D is being filed on behalf of the GRAT.  The
GRAT is a trust  organized  under  the  laws of the  State of  Connecticut.  The
principal address of the GRAT is c/o World Wrestling Entertainment, Inc. 1241 E.
Main Street, Stamford, Connecticut 06902.


                                       5




          Mr.  McMahon is the Chairman of the Company,  a founder of the Company
and trustee of the GRAT. His principal  business  address is c/o World Wrestling
Entertainment,  Inc.  1241 E. Main  Street,  Stamford,  Connecticut  06902.  Mr.
McMahon is a citizen of the United States of America.

          During the last five  years,  neither Mr.  McMahon  nor the  Reporting
Person has been convicted in a criminal proceeding (excluding traffic violations
or similar misdemeanors).

          During the last five  years,  neither Mr.  McMahon  nor the  Reporting
Person has been a party to a civil  proceeding  of a judicial or  administrative
body of  competent  jurisdiction  and as a result of such  proceeding  was or is
subject to a judgment,  decree or final order enjoining future violations of, or
prohibiting or mandating activities subject to, federal or state securities laws
or finding any violation with respect to such laws.

Item 3.  Source and Amount of Funds or Other Consideration.
-----------------------------------------------------------

          The GRAT  acquired the shares of Class B Common Stock as the result of
a gift of such shares by Mr.  McMahon.  No monetary  consideration  was paid for
such shares.

Item 4.  Purpose of Transaction.
--------------------------------

          Acquisitions  of Class B Common Stock by Mr. McMahon and the GRAT were
made for investment purposes.

          Mr.  McMahon  may  purchase  additional  shares  of Class A or Class B
Common  Stock or  similar  securities  from time to time,  either  in  brokerage
transactions  in  the   over-the-counter   market  or  in   privately-negotiated
transactions. Any decision to increase his holdings of Class A or Class B Common
Stock will depend on various factors,  including,  but not limited to, the price
of the  shares  of  Class A  Common  Stock,  the  terms  and  conditions  of the
transaction and prevailing market  conditions.  Mr. McMahon has not purchased or
acquired any  additional  shares of the  Issuer's  Common stock since the Issuer
became a public  company  in  October  1999.  The  GRAT may  acquire  beneficial
ownership  of  additional  shares of Class B Common  Stock  from time to time in
connection with any future gifts by Mr. McMahon.

          Mr. McMahon and the GRAT also may, at any time,  subject to compliance
with applicable  securities laws, dispose of some or all of their Class B Common
Stock depending on various factors,  including, but not limited to, the price of
the shares of the Class A and/or Class B Common Stock,  the terms and conditions
of the transaction and prevailing market conditions, as well as


                                      6



liquidity,  family planning and  diversification  objectives.  In addition,  Mr.
McMahon may make gifts (which may include gifts to the GRAT and other charities)
of Class B Common Stock from time to time.

          Mr.  McMahon and the GRAT intend to  participate  in and influence the
affairs of the Issuer  through the exercise of their voting  rights with respect
to their  shares  of Class B Common  Stock.  In  addition,  Mr.  McMahon  is the
Chairman of the Issuer and, as a result,  in the ordinary  course or  otherwise,
may take  actions to  influence  the  management,  business,  and affairs of the
Issuer.

         Neither Mr. McMahon nor the GRAT, as stockholders of the Company, has
any plan or proposal other than as described herein that relates to or would
result in any of the transactions or other matters specified in clauses (a)
through (j) of Item 4 of Schedule 13D. Each of Mr. McMahon and the GRAT may, at
any time and from time to time, review or reconsider his or its position and/or
change his or its purpose and/or formulate plans or proposals with respect
thereto. Notwithstanding the foregoing, Mr. McMahon, in his position as Chairman
of the Company, intends to approve such matters and take such actions as he
deems to be in the best interests of the Company, which matters and actions
could potentially involve items described in Items 4(a) through 4(j) of Schedule
13D.


Item 5.  Interest in Securities of the Issuer.
----------------------------------------------

          (a)(i)  According  to  information  provided  by  the  Issuer  in  its
Quarterly Report on Form 10-Q filed with the Securities and Exchange  Commission
on November 10,  2008,  as of October 28, 2008 there were  25,073,992  shares of
Class A Common Stock issued and  outstanding,  and 47,713,563  shares of Class B
Common Stock issued and  outstanding.  Mr.  McMahon may be deemed the beneficial
owner for purposes of Section 13(d) of the Securities  Exchange Act of 1934 (the
"Exchange  Act") of  43,421,427  shares  of Class B Common  Stock,  which may be
converted at any time on a one-for-one  basis into 43,421,427  shares of Class A
Common Stock.  This number  consists of (A) 28,421,427  shares of Class B Common
Stock held by Mr. McMahon and (B) 15,000,000 shares of Class B Common Stock held
by the GRAT. Such shares  represent  approximately  59.7% of the total number of
shares of Class A and Class B Common Stock issued and  outstanding as of October
28, 2008 and 91% of the total Class B Common Stock issued and  outstanding as of
such date.  Generally,  each share of Class B Common  Stock is  entitled  to ten
votes per share.  Accordingly,  the  43,421,427  shares of Class B Common  Stock
beneficially owned by Mr. McMahon generally represent approximately 86.5% of the
Issuer's total voting power.

          (ii) The GRAT may be  deemed  the  beneficial  owner for  purposes  of
Section 13(d) of the Exchange Act of 15,000,000


                                       7


shares  of  Class B  Common  Stock,  which  may be  converted  at any  time on a
one-for-one  basis into 15,000,000  shares of Class A Common Stock.  Such shares
represent approximately 20.6% of the total number of shares of Class A and Class
B Common Stock issued and outstanding as of October 28, 2008, 31.4% of the total
Class B Common Stock issued and  outstanding  as of such date and  approximately
29.9% of the Company's total voting power.

          (b)(i) Mr.  McMahon may be deemed to have the sole power to direct the
voting  and  disposition  of the  43,421,427  shares  of  Class B  Common  Stock
beneficially owned by Mr. McMahon as described above.

          (ii) Mr.  McMahon,  by virtue of his  position as trustee of the GRAT,
may be deemed to have the sole power to direct the voting and disposition of the
15,000,000 shares of Class B Common Stock owned by the GRAT as described above.

          (c) On December 30, 2008,  Mr.  McMahon  gifted  15,000,000  shares of
Class B Common Stock to the GRAT.  Except for that donation,  there have been no
transactions  with  respect  to the  shares of the  Issuer's  Class A or Class B
Common Stock  during the sixty (60) days prior to the date of this  Schedule 13D
by Mr. McMahon or the GRAT.

          (d) Not applicable

          (e) Not applicable.


Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to
Securities of the Issuer.
--------------------------------------------------------------------------------

          Except as  described  above and in the next  paragraph  , there are no
contracts,  arrangements,  understandings or relationships  (legal or otherwise)
between  the Mr.  McMahon,  the GRAT and any other  person  with  respect to any
securities of the Issuer,  including  but not limited to,  transfer or voting of
any of the Shares  (including as a result of any pledge),  finders' fees,  joint
ventures,  loan or option  arrangements,  puts or calls,  guarantees of profits,
division of profits or loss, or the giving or withholding of proxies.

          In August 2001, The Vincent K. McMahon Irrevocable Trust (the "Trust")
sold to Invemed Catalyst Fund, L.P. ("Invemed") an aggregate of 1,886,793 shares
of Class A Common Stock. In connection with that transaction,  Mr. McMahon,  the
Trust and Invemed entered into a Stockholders' Agreement, dated August 30, 2001,
pursuant to which and subject to certain limitations, the Trust, Invemed and Mr.
McMahon  and  certain of his  affiliates  agreed to vote all of their  shares of
Class A and Class B Common Stock to elect Michael B. Solomon,  or other designee
appointed by

                                       8



Invemed if he is unable or unwilling to serve, as a director of the Company.


Item 7.  Material to be Filed as Exhibits.
------------------------------------------

          The following is filed herewith as exhibits to this Schedule 13D:

                  1. Power of Attorney















                                       9






                                    SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

January 8, 2009

                                       VINCENT K. MCMAHON 2008 IRREVOCABLE TRUST


                                       By: /s/ Vincent K. McMahon
                                           -------------------------------------
                                           Name:  Vincent K. McMahon
                                           Title: Trustee of the Vincent K.
                                                  McMahon 2008 Irrevocable
                                                  Trust






                                  EXHIBIT INDEX


24.1     Power of Attorney