GPRO 2014-09-30 10-Q

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
þ
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
 
For the quarterly period ended September 30, 2014
 
 
 
OR
 
 
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
 
For the transition period from ________________ to ________________
Commission file number: 001-36514
GOPRO, INC.
(Exact name of registrant as specified in its charter)
Delaware
 
77-0629474
(State or other jurisdiction of
 
(I.R.S. Employer
incorporation or organization)
 
Identification No.)
 
 
 
3000 Clearview Way
San Mateo, California
 
94402
(Address of principal executive offices)
 
(Zip Code)
(650) 332-7600
(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes þ
No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes þ
No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ¨
Accelerated filer ¨
Non accelerated filer þ
Smaller reporting company ¨
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes ¨
No þ

As of September 30, 2014, there were 26,292,404 shares of the Registrant’s Class A common stock outstanding and 99,484,734 shares of the Registrant’s Class B common stock outstanding.
 



GoPro, Inc.
Index


 
 
Page No.
PART I. FINANCIAL INFORMATION
Item 1.
 
 
 
 
 
Item 2.
Item 3.
Item 4.
PART II. OTHER INFORMATION
Item 1.
Item 1A.
Item 2.
Item 3.
Item 4.
Item 5.
Item 6.
 
 






PART I. FINANCIAL INFORMATION
Item 1. Condensed Consolidated Financial Statements
GoPro, Inc.
Condensed consolidated balance sheets
(unaudited)
 
September 30,
2014
 
December 31,
2013
 
(In thousands)
ASSETS
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
237,749

 
$
101,410

Accounts receivable, net
94,563

 
122,669

Inventory, net
117,014

 
111,994

Prepaid expenses and other current assets
49,057

 
21,967

Total current assets
498,383

 
358,040

Property and equipment, net
40,339

 
32,111

Intangible assets and goodwill
16,529

 
17,365

Other long-term assets
33,807

 
32,155

Total assets
$
589,058

 
$
439,671

 
 
 
 
LIABILITIES, REDEEMABLE CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS' EQUITY (DEFICIT)
 
 
 
Current liabilities:
 
 
 
Accounts payable
$
112,270

 
$
126,423

Accrued liabilities
99,928

 
86,391

Deferred revenue
7,996

 
7,781

Income taxes payable
4,795

 
19,702

Current portion of long-term debt

 
60,297

Total current liabilities
224,989

 
300,594

Long-term debt, less current portion

 
53,315

Other long-term liabilities
13,408

 
13,930

Total liabilities
238,397

 
367,839

 
 
 
 
Commitments, contingencies and guarantees (Note 11)

 

Redeemable convertible preferred stock

 
77,198

 
 
 
 
Stockholders’ equity (deficit):
 
 
 
Preferred stock

 

Common stock

 
8

Class A common stock
3

 

Class B common stock
10

 

Additional paid-in capital
364,704

 
14,510

 Accumulated deficit
(14,056
)
 
(19,884
)
Total stockholders’ equity (deficit)
350,661

 
(5,366
)
Total liabilities, redeemable convertible preferred stock and stockholders’ equity (deficit)
$
589,058

 
$
439,671

The accompanying notes are an integral part of these condensed consolidated financial statements.

3


GoPro, Inc.
Condensed consolidated statements of operations
(unaudited)
 
Three months ended
 
Nine months ended
 
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
 
(In thousands, except per share amounts)
Revenue
$
279,971

 
$
192,146

 
$
760,292

 
$
624,285

Cost of revenue
155,932

 
128,135

 
436,870

 
414,005

Gross profit
124,039

 
64,011

 
323,422

 
210,280

 
 
 
 
 
 
 
 
Operating expenses:
 
 
 
 
 
 
 
Research and development
42,376

 
19,587

 
105,778

 
48,286

Sales and marketing
48,109

 
37,413

 
133,151

 
112,151

General and administrative
20,097

 
7,683

 
71,146

 
21,715

Total operating expenses
110,582

 
64,683

 
310,075

 
182,152

Operating income (loss)
13,457

 
(672
)
 
13,347

 
28,128

Other income (expense), net
(1,784
)
 
(1,759
)
 
(4,945
)
 
(5,150
)
Income (loss) before income taxes
11,673

 
(2,431
)
 
8,402

 
22,978

Income tax (benefit) expense
(2,947
)
 
(1,330
)
 
2,574

 
6,129

Net income (loss)
$
14,620

 
$
(1,101
)
 
$
5,828

 
$
16,849

 
 
 
 
 
 
 
 
Less: undistributed earnings allocable to
holders of preferred stock and unvested early exercised options and restricted stock
(36
)
 

 
(1,022
)
 
(4,653
)
Undistributed net income (loss) attributable to common stockholders—basic
$
14,584

 
$
(1,101
)
 
$
4,806

 
$
12,196

Add: adjustments to net income for dilutive securities allocable to holders of preferred stock and unvested early exercised options and restricted stock
1

 

 
10

 
638

Undistributed net income (loss) attributable to common stockholders—diluted
$
14,585

 
$
(1,101
)
 
$
4,816

 
$
12,834

 
 
 
 
 
 
 
 
Net income (loss) per share attributable to common stockholders:
Basic
$
0.12

 
$
(0.01
)
 
$
0.05

 
$
0.15

Diluted
$
0.10

 
$
(0.01
)
 
$
0.04

 
$
0.13

 
 
 
 
 
 
 
 
Weighted-average shares used to compute net income (loss) per share attributable to common stockholders:
Basic
125,713

 
81,070

 
96,905

 
80,914

Diluted
145,186

 
81,070

 
115,578

 
98,671

The accompanying notes are an integral part of these condensed consolidated financial statements.


4


GoPro, Inc.
Condensed consolidated statements of cash flows
(unaudited)
 
Nine months ended
 
September 30, 2014
 
September 30, 2013
 
(In thousands)
Cash flows from operating activities:
 
 
 
Net income
$
5,828

 
$
16,849

Adjustments to reconcile net income to net cash provided by operating activities:
 
 
 
Depreciation and amortization
12,769

 
8,508

Deferred taxes
(3,808
)
 
(1,074
)
Excess tax benefit from stock-based compensation
(23,592
)
 
(901
)
Stock-based compensation
52,143

 
7,347

Provision for doubtful accounts
411

 
411

Provision for inventory obsolescence
2,849

 
4,002

Amortization and write-off of debt discount and issuance costs
1,806

 
340

(Gain) loss on disposals of fixed assets
(198
)
 
654

Changes in operating assets and liabilities:
 
 
 
Accounts receivable, net
27,695

 
23,462

Inventory, net
(7,869
)
 
(47,714
)
Prepaids and other assets
(25,842
)
 
(15,085
)
Accounts payable and other liabilities
11,325

 
25,194

Deferred revenue
215

 
(1,846
)
Net cash provided by operating activities
53,732

 
20,147

 
 
 
 
Cash flows from investing activities:
 
 
 
Capital expenditures
(22,854
)
 
(14,578
)
Proceeds from sale of property and equipment
288

 

Cash paid for acquisition
(3,200
)
 

Net cash used in investing activities
(25,766
)
 
(14,578
)
 
 
 
 
Cash flows from financing activities:
 
 
 
Net proceeds from initial public offering
200,784

 

Proceeds from issuance of common stock
3,364

 
200

Excess tax benefit from stock-based compensation
23,592

 
901

Payment of debt issuance costs and deferred public offering costs
(4,447
)
 
(1,026
)
Purchase of shares and net exercise of stock options
(920
)
 

Issuance of debt

 
20,000

Repayment of debt
(114,000
)
 
(14,500
)
Net cash provided by financing activities
108,373

 
5,575

Net increase in cash and cash equivalents
136,339

 
11,144

Cash and cash equivalents at beginning of period
101,410

 
36,485

Cash and cash equivalents at end of period
$
237,749

 
$
47,629

 
 
 
 
Non-cash investing and financing activities:
 
 
 
Purchases of property and equipment included in accounts payable and accrued liabilities
$
1,983

 
$
2,260

Deferred public offering costs included in accounts payable and accrued liabilities
814

 
18

Reclass of deferred public offering costs to additional paid-in capital
6,166

 

Conversion of redeemable convertible preferred stock to common stock upon initial public offering
77,232

 


5


The accompanying notes are an integral part of these condensed consolidated financial statements.

6


GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)
 

1. Business overview
GoPro, Inc. (GoPro or the Company) produces mountable and wearable cameras and accessories, which the Company refers to as capture devices. The Company’s products are sold globally through retailers, wholesale distributors and on the Company’s website. The Company’s corporate headquarters are located in San Mateo, California with additional offices in Hong Kong and Shenzhen, China and Munich, Germany.
The Company completed its initial public offering (IPO) of common stock on July 1, 2014 in accordance with the Securities Act of 1933, as amended (Securities Act).  The Company sold 8,900,000 shares and certain of its stockholders sold 11,570,000 shares, including 2,670,000 shares for the underwriters' option to purchase additional shares.  The shares were sold at an initial public offering price of $24.00 per share for net proceeds of $200.8 million to the Company, after deducting underwriting discounts and commissions of $12.8 million. Offering costs incurred by the Company were approximately $6.2 million.

2. Basis of presentation and Summary of Significant Accounting Policies
The Company’s fiscal year ends on December 31, and its fiscal quarters end on March 31, June 30 and September 30.
The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (GAAP) for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary to present fairly the financial position of the Company and its results of operations and cash flows for the interim periods presented have been included. Operating results for the nine months ended September 30, 2014 are not necessarily indicative of the results that may be expected for the year ending December 31, 2014, for any other interim period or for any other future year.
The condensed consolidated balance sheet at December 31, 2013 has been derived from the audited financial statements at that date, but does not include all of the disclosures required by GAAP. The accompanying condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto contained in the Company’s prospectus filed pursuant to Rule 424(b) under the Securities Act with the Securities and Exchange Commission (SEC) on June 26, 2014.
There have been no significant changes in the Company’s accounting policies from those disclosed in its prospectus filed with the SEC on June 26, 2014, other than the cash equivalents policy described below.
Cash Equivalents
Cash equivalents consist of short-term, highly liquid financial instruments with immaterial interest rate risk that are readily convertible to cash and have maturities of three months or less from the date of purchase. As of September 30, 2014, cash equivalents consisted of money market funds and are stated at cost, which approximates fair value.
Principles of consolidation
These consolidated financial statements include all the accounts of the Company and its wholly-owned subsidiaries. Unless otherwise specified, references to the Company are references to GoPro, Inc. and its consolidated subsidiaries. All intercompany balances and transactions have been eliminated upon consolidation.

7

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


Use of estimates
The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the Company’s consolidated financial statements and accompanying notes. The Company regularly evaluates estimates and assumptions related to its allowance for doubtful accounts, stock-based compensation, inventory valuation, warranty liabilities, sales returns, web-based sale deliveries at period-end, implied post contract support and marketing allowances, the valuation and useful life evaluation of acquired intangibles, the valuation of deferred income tax assets and uncertain tax positions. The Company bases its estimates and assumptions on historical experience and on various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from management’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected.
Recent accounting pronouncements
On May 28, 2014, the Financial Accounting Standards Board (FASB) issued a new accounting standard update on revenue from contracts with customers, which supersedes the revenue recognition requirements in Topic 605, Revenue Recognition, and most industry-specific guidance throughout the Industry Topics of the Codification. The new guidance adheres to the core principle that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. To achieve this principle, the new guidance lists five steps that entities should follow, including identifying the contract with a customer, identifying the performance obligations in the contract, determining the transaction price, allocating the transaction price to the performance obligations in the contract and recognizing revenue when the entity satisfies a performance obligation. The new guidance becomes effective for the Company on January 1, 2017, with retrospective application permitted. Early application is not permitted. The Company is currently assessing the impact of this new guidance.
In June 2014, the FASB issued a new accounting standard update on the accounting for share-based payments when the terms of an award provide that a performance target could be achieved after the requisite service period. The amendments require that a performance target that affects vesting and that could be achieved after the requisite service period is treated as a performance condition. Compensation cost should be recognized in the period in which it becomes probable that the performance target will be achieved and should represent the compensation cost attributable to the period(s) for which the requisite service has already been rendered. The new guidance becomes effective for the Company on January 1, 2016, with early adoption permitted. The Company does not believe the adoption of this guidance will have a material impact on its condensed consolidated financial statements.
In August 2014, the FASB issued new guidance related to the disclosures around going concern. The new standard update provides guidance around management's responsibility to evaluate whether there is substantial doubt about an entity's ability to continue as a going concern and to provide related footnote disclosures. The new guidance is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2016. Early adoption is permitted. The Company does not believe the adoption of this guidance will have a material impact on its condensed consolidated financial statements.
Correction of error
During the preparation of the condensed consolidated financial statements for the period ended June 30, 2014, the Company determined that within the consolidated statement of cash flows previously disclosed for the quarter ended March 31, 2014, net cash provided by operating activities was understated by $3.2 million and net cash used for investing activities was understated by the same amount. The Company has properly presented its condensed consolidated statement of cash flows for the nine months ended September 30, 2014 and determined that this revision is not material to prior periods.

8

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


3. Balance sheet components
Inventory, net. Inventory, net consisted of the following:
(in thousands)
September 30,
2014
 
December 31,
2013
Components
$
9,515

 
$
8,000

Finished goods
107,499

 
103,994

Total inventory, net
$
117,014

 
$
111,994

Prepaid expenses and other current assets. Prepaid expenses and other current assets consisted of the following:
(in thousands)
September 30,
2014
 
December 31,
2013
Prepaid income taxes
$
25,064

 
$

Current deferred tax assets
14,981

 
15,173

Prepaid expenses
6,549

 
3,830

Other current assets
2,463

 
2,964

Total prepaid expenses and other current assets
$
49,057

 
$
21,967

Property and equipment, net. Property and equipment, net consisted of the following:
(in thousands)
Useful life (in years)
 
September 30,
2014
 
December 31,
2013
Leasehold improvements
3–7
 
$
22,342

 
$
20,111

Computers, software, equipment and furniture
2–7
 
20,724

 
11,988

Tooling
1–4
 
14,860

 
8,799

Tradeshow equipment and other
2-5
 
3,759

 
3,469

Construction in progress
 
 
3,790

 
2,151

 
 
 
65,475

 
46,518

Less: Accumulated depreciation and amortization
 
 
(25,136)

 
(14,407)

 
 
 
$
40,339

 
$
32,111



9

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


Intangible Assets. Intangible asset balances are presented below:
 
 
 
 
 
 
 
Weighted
average
remaining
useful life
(in years)
 
September 30, 2014
 
(in thousands)
Gross
 
Accumulated
amortization
 
Net
 
Developed technology
$
5,330

 
$
(3,183
)
 
$
2,147

 
2.5
Other intangible assets
1,160

 
(873
)
 
287

 
1.3
 
$
6,490

 
$
(4,056
)
 
$
2,434

 
 
 
 
 
 
 
 
 
Weighted
average
remaining
useful life
(in years)
 
December 31, 2013
 
(in thousands)
Gross
 
Accumulated
amortization
 
Net
 
Developed technology
$
5,330

 
$
(2,517
)
 
$
2,813

 
3.2
Other intangible assets
1,160

 
(703
)
 
457

 
2.0
 
$
6,490

 
$
(3,220
)
 
$
3,270

 
 
The estimated future amortization expense of acquired intangible assets to be charged to cost of revenue and operating expenses after September 30, 2014, is as follows:
(in thousands)
Cost of
 revenue
 
Operating
expenses
 
Total
Years ending December 31,
 
 
 
 
 
2014 (remaining 3 months)
$
221

 
$
54

 
$
275

2015
888

 
197

 
1,085

2016
888

 
22

 
910

2017
149

 

 
149

 
$
2,146

 
$
273

 
$
2,419

Other long-term assets. Other long-term assets consisted of the following:
(in thousands)
September 30,
2014
 
December 31,
2013
POP displays
$
19,517

 
$
22,379

Deposits
5,492

 
2,698

Long-term licenses
4,062

 
4,000

Long-term deferred tax assets and other
4,736

 
1,683

Deferred public offering costs

 
1,395

Total other long-term assets
$
33,807

 
$
32,155



 

10

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


Accrued liabilities. Accrued liabilities consisted of the following:
(in thousands)
September 30,
2014
 
December 31,
2013
Accrued payables
$
45,180

 
$
49,975

Employee related liabilities
24,217

 
11,932

Customer deposits
3,566

 
1,316

Warranty liability
5,138

 
3,691

Taxes payable
11,340

 
7,766

Accrued sponsorship expense
1,697

 
2,909

Accrued sales incentives
5,066

 
4,909

Sales commissions
2,037

 
2,454

Other
1,687

 
1,439

Total accrued liabilities
$
99,928

 
$
86,391



11

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


4. Fair value measurements

The Company categorizes the fair value of its financial assets according to the hierarchy established by the FASB, which prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements). The three levels of the fair value hierarchy are:
Level 1
Valuations based on quoted prices in active markets for identical assets or liabilities that the Company has the ability to directly access.
Level 2
Valuations based on quoted prices for similar assets or liabilities; valuations for interest-bearing securities based on non-daily quoted prices in active markets; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities.
Level 3
Valuations based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

A financial instrument’s level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. In circumstances in which a quoted price in an active market for the identical liability is not available, the Company is required to use the quoted price of the identical liability when traded as an asset, quoted prices for similar liabilities, or quoted prices for similar liabilities when traded as assets. If these quoted prices are not available, the Company is required to use another valuation technique, such as an income approach or a market approach.

As of September 30, 2014, the Company’s financial assets included only money market funds of $86.0 million, which were included in cash and cash equivalents on the accompanying condensed consolidated balance sheets. These marketable securities are measured at fair value in active markets on a recurring basis and are classified within Level 1 of the fair value hierarchy. As of September 30, 2014, the Company had no financial assets or liabilities that were classified within Level 2 and Level 3, and had not elected the fair value option for any financial assets and liabilities for which such an election would have been permitted. During the nine months ended September 30, 2014, the Company had no transfers of financial assets between Level 1 and Level 2.






12

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


5. Redeemable convertible preferred stock
At December 31, 2013 there were 36,000,000 shares of Series A preferred stock authorized and 30,523,036 shares of Series A preferred stock issued and outstanding, respectively. Concurrent with the close of the IPO on July 1, 2014, all shares of Series A preferred stock were converted into shares of Class B common stock. Prior to the conversion to Class B common stock, and after giving effect to the Reclassification (defined in Note 6 below), the Series A preferred stock had the following terms:
Conversion
Each share of Series A preferred stock was convertible, at the option of the holder, into shares of Class B common stock at a rate of 1-for-1. The conversion of all outstanding Series A preferred stock occurred in connection with the closing of the Company's IPO.
Voting rights
The holders of shares of the Company’s Series A preferred stock voted equally with shares of Class B common stock on an as-if converted to Class B common stock basis on all matters, including the election of directors.
Dividend rights
The holders of each Series A share were entitled to receive any noncumulative dividends on an equal basis with common stock, when and if declared by the Board of Directors of the Company (Board).
Redemption rights
In the event of any liquidation, dissolution, or winding up of the Company, whether voluntary or involuntary, the Company was required to redeem shares of Series A preferred stock at the original issue price of $2.53 per share plus any noncumulative dividends declared by the Board. If the holders had not previously exercised the rights granted to them, the Series A preferred stock was redeemable within 365 days after July 1, 2017, subject to a majority vote of the then outstanding Series A preferred shares. As the redemption events described above could have occurred and were not solely within the Company’s control, all shares of preferred stock were presented outside of permanent equity.
On December 19, 2012, certain Series A stockholders exercised their conversion right and converted 4,211,303 shares of Series A preferred stock to common stock to participate in a common share sale transaction between the Company’s principal stockholder and a new investor pursuant to the pre-existing tag-along right. On December 20, 2012, the Series A preferred stock was modified to eliminate an 8% cumulative dividend and to extend the redemption date to July 2017. The 8% cumulative dividend had been accreted using the effective interest method from the time of issue through February 28, 2016, until the 8% cumulative dividend was eliminated on December 20, 2012. The Company recorded preferred stock dividend accretion of $4.2 million and $3.4 million in the years ended December 31, 2012 and 2011, respectively. On December 21, 2012, a dividend of $1.05 per share was declared and paid to holders of common and preferred stock totaling $117.4 million. The dividend payment to the preferred stockholders represented a settlement of accumulated dividends to date, prepayments of future cumulative dividends and participation in additional dividends paid to common stockholders as contractually provided for. The cash dividend was reflected first as a reduction to preferred stock to the extent that such dividend payments were accreted, with any cash paid in excess of this amount recorded as a reduction of retained earnings until exhausted, then as a reduction of additional paid-in-capital until exhausted, and then as accumulated deficit.


13

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


6. Stockholders' equity (deficit) and stock-based compensation
Preferred Stock
Upon completion of its IPO on July 1, 2014, the Company filed a Restated Certificate of Incorporation, which authorized the issuance of undesignated preferred stock with rights and preferences, including voting rights, designated from time to time by the Board. As of September 30, 2014 there were 5,000,000 shares of preferred stock authorized, and no shares of preferred stock issued or outstanding.
Common stock
As of December 31, 2013, the Company had 150,000,000 shares of common stock authorized for issuance and 81,420,040 shares issued and outstanding. On June 20, 2014, the Company filed a Restated Certificate of Incorporation to establish two classes of authorized common stock (Reclassification): Class A common stock and Class B common stock. As a result of the Reclassification, all outstanding shares of common stock were converted into shares of Class B common stock. As of September 30, 2014, the Company had 500,000,000 shares of Class A common stock authorized and 150,000,000 shares of Class B common stock authorized. As of September 30, 2014, 26,292,404 shares of Class A common stock were issued and outstanding and 99,484,734 shares of Class B common stock were issued and outstanding.
The Company had the following shares of common stock reserved for issuance upon the exercise or vesting of equity instruments:
(in thousands)
September 30,
2014
 
December 31,
2013
Stock options outstanding
27,518

 
26,724

Restricted stock units outstanding
3,900

 
270

Stock options, restricted stock and RSUs available for future grants
13,403

 
1,306

 
44,821

 
28,300

Equity incentive plans
2010 Equity Incentive Plan
In August 2010, the Board approved the adoption of the 2010 Equity Incentive Plan (2010 EIP). As amended, the 2010 EIP permitted the Company to grant up to 40,920,000 shares of the Company’s common stock. The 2010 EIP provided for the grant of incentive and nonqualified stock options, restricted stock, restricted stock units (RSUs) and stock appreciation rights to employees, non-employee directors and consultants of the Company. All shares that were cancelled, forfeited or expired in accordance with the terms of the 2010 EIP were returned to the plan and became available for grant in conjunction with the issuance of new stock awards. Following the Reclassification, all shares subject to the 2010 EIP were converted into Class B common stock. The 2010 EIP terminated with the establishment of the 2014 Equity Incentive Plan (2014 EIP), and no further grants were issued out of the 2010 EIP following termination, though outstanding awards under the 2010 EIP at the time of the plan’s termination remained outstanding in accordance with their terms.
2014 Equity Incentive Plan
In June 2014, the Board approved the adoption of the 2014 EIP, which became effective on June 26, 2014. As of September 30, 2014, the 2014 EIP permits the Company to grant up to 13,921,880 shares of the Company’s Class A common stock, which includes 451,651 shares of Class B common stock previously reserved but unissued under the 2010 EIP that became available for issuance as Class A common stock under the 2014 EIP. The share reserve may also increase to the extent that outstanding awards under the 2010 EIP expire or terminate unexercised.
The 2014 EIP will terminate in 2024, unless sooner terminated by the Board. The 2014 EIP provides for the grant of incentive and nonqualified stock options, restricted stock, RSUs, stock appreciation rights and performance awards to employees, non-employee directors and consultants of the Company. All shares that are cancelled,

14

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


forfeited or expired are returned to the 2014 EIP and are available for grant in conjunction with the issuance of new stock awards.
The Board oversees the administration of the Company’s equity plans and generally determines eligibility, vesting schedules and other terms for awards granted under the plans. Stock options under the 2014 EIP have a maximum contractual term of not more than ten years from the date of grant and are generally exercisable upon vesting. Vesting generally occurs over four years and becomes exercisable at the rate of 25% on the first anniversary of the date of grant and ratably on a monthly basis over the remaining 36-month period thereafter. Awards that provide for early exercise are subject to repurchase upon the termination of services prior to vesting. The exercise price of stock options must generally be at least 100% of the fair value of the Company’s Class A common stock based on the closing price of the shares on the date of grant.
Employee Stock Purchase Plan
Concurrent with the effectiveness of the Company’s registration statement on Form S-1 on June 26, 2014, the Company’s 2014 Employee Stock Purchase Plan (ESPP) became effective. The ESPP allows eligible employees to purchase shares of the Company’s Class A common stock at a discount through payroll deductions of up to 15% of their eligible compensation, subject to any plan limitations. The ESPP generally provides for six-month offering periods, and at the end of each offering period, employees are able to purchase shares at 85% of the lower of the fair market value of the Company’s Class A common stock on the first trading day of the offering period or on the last day of the offering period.
Stock option activity
A summary of the Company’s stock option activity and related information is as follows:
 
 
Options outstanding
(shares in thousands)
 
Shares
 
Weighted-
average
exercise
price
 
Weighted-
average
grant
date fair
value
 
Total intrinsic
value of
options
exercised
(in thousands)
 
Weighted-
average
remaining
contractual
term
(in years)
 
Aggregate
intrinsic value
(in thousands)
Outstanding at December 31, 2013:
 
26,724

 
$
2.47

 
 
 
 
 
7.55
 
$
367,395

Granted
 
5,058

 
19.91

 
$
10.58

 
 
 
 
 
 
Exercised
 
(3,932
)
 
0.92

 
 
 
$
84,219

 
 
 
 
Forfeited/Cancelled
 
(332
)
 
11.77

 
 
 
 
 
 
 
 
Outstanding at September 30, 2014:
 
27,518

 
$
5.79

 
 
 
 
 
7.38
 
$
2,419,222

 
 
 
 
 
 
 
 
 
 
 
 
 
Exercisable at September 30, 2014
 
19,356

 
$
1.49

 
 
 
 
 
6.70
 
$
1,784,809

Vested and expected to vest at September 30, 2014
 
26,546

 
$
5.45

 
 
 
 
 
7.33
 
$
2,342,529

The total fair value of stock options vested was $1.2 million and $4.0 million in the three months ended September 30, 2013 and September 30, 2014, respectively, and $3.7 million and $8.9 million in the nine months ended September 30, 2013 and September 30, 2014, respectively.

15

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


The following is a further breakdown of the options outstanding and exercisable at September 30, 2014:
 
Options outstanding
 
 
Options exercisable
 
(options in thousands)
Options
outstanding

 
Weighted
average
remaining
contractual
life (in years)
 
Weighted
average
exercise price

 
Options
exercisable

 
Weighted
average
exercise price

Range of exercise prices
 
 
 
 
 
 
 
 
 
$ 0.18–0.66
8,901

 
6.37
 
$
0.62

 
8,814

 
$
0.62

0.76
8,712

 
6.72
 
0.76

 
8,310

 
0.76

1.52–2.96
1,767

 
7.31
 
1.91

 
1,147

 
1.87

8.30
504

 
8.05
 
8.30

 
243

 
8.30

13.72
871

 
8.40
 
13.72

 
347

 
13.72

15.40
572

 
8.69
 
15.40

 
204

 
15.40

15.59
431

 
8.90
 
15.59

 
122

 
15.59

16.19
761

 
9.14
 
16.19

 
13

 
16.19

16.22
1,125

 
9.33
 
16.22

 

 

16.39
651

 
9.52
 
16.39

 
14

 
16.39

18.40
2,800

 
9.68
 
18.40

 
142

 
18.40

38.84–41.98
192

 
9.81
 
40.85

 

 

43.96–65.23
231

 
9.84
 
49.40

 

 

$ 0.18–65.23
27,518

 
7.38
 
5.79

 
19,356

 
1.49

The amount of unearned stock-based compensation currently estimated to be expensed with respect to unvested employee options at December 31, 2013 and September 30, 2014 was $22.8 million and $58.5 million, respectively. As of December 31, 2013 and September 30, 2014, the weighted-average period over which the unearned stock-based compensation is expected to be recognized was 1.0 year and 3.4 years, respectively. If there are any modifications or cancellations of the underlying unvested awards, the Company may be required to accelerate, increase or cancel any remaining unearned stock-based compensation expense. Future stock-based compensation expense will increase to the extent that the Company grants additional equity awards or assumes unvested equity awards in connection with acquisitions.
Restricted stock
The Company granted restricted stock pursuant to the 2010 EIP. Restricted stock are share awards that, upon grant, the holder receives restricted shares of the Company’s Class B common stock, subject to repurchase at the original issuance price upon termination of services prior to vesting. These repurchase terms are considered to be a forfeiture provision and do not result in mark-to-market accounting each reporting period. Restricted stock is legally issued and outstanding. However, restricted stock is only deemed outstanding for basic earnings per share computation purposes upon the lapse of the Company’s right of repurchase.
Early exercised stock options subject to repurchase
The Company granted options that provide the right to exercise unvested options for shares of restricted stock pursuant to the 2010 EIP. Restricted shares issued upon early exercise of stock options are legally issued and outstanding. However, these restricted shares are only deemed outstanding for basic earnings per share computation purposes upon the lapse of the Company’s right of repurchase. Cash received from option holders for exercise of unvested options is treated as a refundable deposit shown as a liability on the accompanying condensed consolidated balance sheets, and reclassified to stockholders’ equity (deficit) as the Company’s repurchase right lapses.


16

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


The following table summarizes the activities of the Company’s restricted stock and early-exercised stock options subject to repurchase:
(in thousands except for weighted average grant date fair value)
Shares

 
Weighted- average grant date fair value

 
Aggregate intrinsic value

Non-vested shares at December 31, 2013
487

 
$
11.03

 
$
7,628

Vested
(215
)
 
 
 
 
Non-vested shares at September 30, 2014
272

 
$
13.76

 
$
25,424


The weighted average remaining vesting term for the restricted stock and unvested early-exercised stock options subject to repurchase as of December 31, 2013 and September 30, 2014 was 1.4 years and 1.1 years, respectively. The amount of unearned stock-based compensation currently estimated to be expensed with respect to unvested restricted stock and early-exercised stock options at December 31, 2013 and September 30, 2014 was $7.4 million and $8.0 million, respectively. The total fair value of vested restricted stock and early exercised stock options subject to repurchase was $0.9 million and $2.6 million in the three months ended September 30, 2013 and September 30, 2014, respectively, and $2.7 million and $3.1 million in the nine months ended September 30, 2013 and September 30, 2014 respectively.
Restricted stock units
RSUs are share awards that, upon vesting, will deliver to the holder shares of the Company’s Class A common stock under the 2014 EIP or Class B common stock under the 2010 EIP. Typically, vesting of RSUs is subject to the employee’s continuing service to the Company. The cost of these awards is determined using the fair value of the Company’s common stock on the date of grant, and compensation is recognized on a straight-line basis over the requisite vesting period. The Company also issues RSUs with both a market condition and a service condition.  The Company estimates the fair value of these market-based RSUs using a Monte Carlo valuation model on the date of grant.
The following table summarizes the activities of the Company’s RSUs:
(in thousands except for weighted average grant date fair value)
Shares

 
Weighted- average grant date fair value

Non-vested shares at December 31, 2013
270

 
$
1.52

Granted
5,147

 
17.39

Vested
(1,517
)
 
18.41

Non-vested shares at September 30, 2014
3,900

 
16.01

The balance as of September 30, 2014 included 3 million RSUs subject to a market condition. These RSUs were issued to the CEO in the second quarter of fiscal 2014 and can be earned ratably over a period of three years, subject to the achievement of certain market condition milestones that were set by the Compensation Committee. The Company estimated the fair value of these shares using a Monte Carlo valuation model with the following weighted-average assumptions:
Dividend yield
None
Expected volatility
50.9%
Risk-free interest rate
2.69%
Expected term (years)
10.0
Grant date fair value of underlying shares
$18.40

The weighted average remaining vesting term for RSUs as of September 30, 2014 was 3.0 years. The amount of unearned stock-based compensation currently estimated to be expensed with respect to RSUs at December 31, 2013 and September 30, 2014 was $4.7 million and $56.2 million, respectively. The total fair value of RSUs vested in the three and nine months ended September 30, 2014 was $0.9 million and $28.5 million, respectively.

17

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


Sharing of proceeds from sale of securities
During the development stage of the Company, the founder and CEO entered into a verbal agreement with an employee to share 10% of any proceeds from the sale of equity securities held by the founder and CEO. As a result of the issuance of preferred stock to common stockholders in February 2011, and subsequent sale of these preferred shares by the founder and CEO to third parties, an obligation under this verbal agreement arose. In order to satisfy this obligation and any future obligations that may have arisen out of this verbal agreement, the Company entered into a written agreement and provided the following forms of compensation to the employee:

In March 2011, the Company paid the employee $6.1 million in cash, which was recorded as compensation expense within sales and marketing expense. Also in March 2011, the CEO reimbursed the Company for $6.1 million, which was recorded as a stockholder contribution to additional paid-in capital;
In June 2011, the Company issued the employee an option to purchase 6,584,427 shares of common stock at an exercise price of $0.763 per share. The option vested immediately and has a contractual life of 10 years. Stock compensation expense of $6.8 million was recorded in June 2011 within sales and marketing expense as a result of this grant. Upon exercise of this option by the employee, the founder and CEO will contribute an equal number of common shares back to the Company. In June 2014, the employee exercised the option to purchase 665,443 shares, for which the CEO contributed the same number of shares back to the Company; and
In December 2011, the Company issued the employee 270,000 RSUs that vest upon a change in control of the Company.

Stock-based compensation expense. The following tables set forth the detailed allocation of stock-based compensation expense (in thousands):
 
Three months ended
 
Nine months ended
 
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
Stock-based compensation expense:
 
 
 
 
 
 
 
Cost of revenue
$
233

 
$
153

 
$
555

 
$
530

Research and development
2,428

 
740

 
5,486

 
1,737

Sales and marketing
3,225

 
1,419

 
6,293

 
4,077

General and administrative
8,027

 
408

 
39,809

 
1,003

Total stock-based compensation expense
13,913

 
2,720

 
52,143

 
7,347

Total tax benefit recognized
(2,949
)
 
(293
)
 
(14,774
)
 
(838
)
Decrease in net income
$
10,964

 
$
2,427

 
$
37,369

 
$
6,509

 
 
 
 
 
 
 
 
Stock-based compensation expense by type of award:
 
 
 
 
 
 
 
Stock options
$
5,123

 
$
2,194

 
$
11,504

 
$
5,843

ESPP
832

 

 
873

 

Restricted stock
2,590

 
526

 
4,906

 
1,504

RSUs
5,368

 

 
34,860

 

Total stock-based compensation expense
13,913

 
2,720

 
52,143

 
7,347

Total tax benefit recognized
(2,949
)
 
(293
)
 
(14,774
)
 
(838
)
Decrease in net income
$
10,964

 
$
2,427

 
$
37,369

 
$
6,509



18

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


Stock option valuation assumptions.

The fair value of the Company’s stock options granted to employees, officers and non-employee board members was estimated using the following weighted average assumptions:
 
Three months ended
 
Nine months ended
 
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
Dividend yield
None
 
None
 
None
 
None
Expected volatility
54.4% - 55.2%
 
60.0%
 
53.9% - 56.0%
 
56.0% - 60.0%
Risk-free interest rate
1.8% - 2.0%
 
1.6% - 2.0%
 
1.7% - 2.0%
 
0.8% - 2.0%
Expected term (years)
5.5 - 6.1
 
5.9 - 6.1
 
5.3 - 6.3
 
5.3 - 6.1
Estimated annual forfeiture rate
5.0%
 
6.0%
 
5.0% - 6.0%
 
6.0%
Weighted average fair value at grant date
$24.13
 
$9.11
 
$10.58
 
$8.20
Employee Stock Purchase Plan Shares.
The fair value of the Company’s ESPP shares to be issued to employees was estimated using the following weighted average assumptions:
 
Three months ended
 
Nine months ended
 
September 30, 2014
 
September 30, 2014
Dividend yield
None
 
None
Expected volatility
47.0%
 
47.0%
Risk-free interest rate
0.1%
 
0.1%
Expected term (years)
0.6
 
0.6
Weighted average fair value at purchase date
$7.16
 
$7.16

19

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


7. Income tax (benefit) expense
 
Three months ended
 
Nine months ended
 
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
Income tax (benefit) expense
(2,947
)
 
(1,330
)
 
2,574

 
6,129

Effective tax rate
(25.2
)%
 
54.7
%
 
30.6
%
 
26.7
%
Income tax benefit for the three months ended September 30, 2014 was $2.9 million compared to a tax benefit of $1.3 million for the three months ended September 30, 2013 primarily due to lower cumulative U.S. pre-tax income and lower foreign withholding taxes during the three months ended September 30, 2014.
Income tax expense for the nine months ended September 30, 2014 was $2.6 million compared to $6.1 million for the nine months ended September 30, 2013 primarily due to lower U.S. pre-tax income, higher earnings in jurisdictions with lower tax rates than the U.S. and lower foreign withholding tax.


20

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


8. Net income (loss) per share attributable to common stockholders
Basic and diluted net income (loss) per common share is presented in conformity with the two-class method required for participating securities. The Company considers its redeemable convertible preferred stock to be participating securities. In June 2014, the Company filed a Restated Certificate of Incorporation which established two classes of authorized common stock: Class A common stock and Class B common stock. As a result, all outstanding shares of common stock were converted into shares of Class B common stock. The rights of the holders of Class A and Class B common stock are identical, except with respect to voting and conversion. Each share of Class A common stock is entitled to one vote per share and each share of Class B common stock is entitled to ten votes per share. Each share of Class B common stock is convertible at any time at the option of the stockholder into one share of Class A common stock and has no expiration date. The Class B common stock is also convertible into Class A common stock on the same basis upon any transfer, whether or not for value, except for “Permitted Transfers” as defined in the Company’s Restated Certificate of Incorporation. Each share of Class B common stock will convert automatically into one share of Class A common stock upon the date when the outstanding shares of Class B common stock represent less than 10% of the aggregate number of shares of common stock then outstanding.
Basic net income (loss) per share attributable to common stockholders is computed by dividing the net income
attributable to common stockholders by the weighted-average number of common shares outstanding during the period. All participating securities are excluded from basic weighted average common shares outstanding. Diluted net income (loss) per share attributable to common stockholders is computed by dividing the net income attributable to common stockholders by the weighted-average number of common shares outstanding, including all potentially dilutive common shares, if the effect of each class of potential shares of common stock is dilutive.
The undistributed earnings are allocated based on the contractual participation rights of the Class A and Class B common shares as if the earnings for the year have been distributed. As the liquidation and dividend rights are identical, the undistributed earnings are allocated on a proportionate basis. The computation of the diluted net income (loss) per share of Class A common stock assumes the conversion of Class B common stock, while diluted net income (loss) per share of Class B common stock does not assume the conversion of Class A common stock as Class A common stock is not convertible into Class B common stock.
The following table presents the calculations of basic and diluted net income (loss) per share attributable to Class A and Class B common stockholders:

21

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


 
Three months ended
 
Nine months ended
(in thousands, except per share amounts)
September 30,
 2014
 
September 30, 2013
 
September 30,
2014
 
September 30, 2013
 
Class A
 
Class B
 
Class B
 
Class A
 
Class B
 
Class B
Numerator:
 
 
 
 
 
 
 
 
 
 
 
Add: allocation of net income (loss)
$
2,395

 
$
12,225

 
$
(1,101
)
 
417
 
$
5,411

 
$
16,849

Less: undistributed earnings allocable to:
 
 
 
 
 
 
 
 
 
 
 
holders of preferred stock

 

 

 
(72)
 
(932)
 
(4,601)
holders of unvested early exercised options and restricted stock
(6
)
 
(30
)
 

 
(1
)
 
(17)
 
(52
)
Undistributed net income (loss) attributable to common stockholders—basic
$
2,389

 
$
12,195

 
$
(1,101
)
 
$
344

 
$
4,462

 
$
12,196

Add: adjustments to net income (loss) for dilutive securities allocable to:
 
 
 
 
 
 
 
 
 
 
 
holders of preferred stock

 

 

 
10

 
128

 
631

holders of unvested early exercised options and restricted stock
1

 
4

 

 

 
2

 
7

Reallocation of undistributed earnings as a result of conversion of Class B to Class A shares
12,195

 

 

 
4,462

 

 

Undistributed net income (loss) attributable to common stockholders—diluted
$
14,585

 
$
12,199

 
$
(1,101
)
 
$
4,816

 
$
4,592

 
$
12,834

 
 
 
 
 
 
 
 
 
 
 
 
Denominator:
 
 
 
 
 
 
 
 
 
 
 
Weighted-average common shares—basic
20,597

 
105,116

 
81,070

 
6,941

 
89,964

 
80,914

Conversion of Class B to Class A common stock outstanding
105,116

 

 

 
89,964

 

 

Effect of potentially dilutive securities:
 
 
 
 
 
 
 
 
 
 
 
Stock options and RSUs
19,473

 
19,317

 

 
18,673

 
18,621

 
17,757

Weighted-average common shares—diluted
145,186

 
124,433

 
81,070

 
115,578

 
108,585

 
98,671

 
 
 
 
 
 
 
 
 
 
 
 
Net income per share attributable to common stockholders:
 
 
 
 
 
 
 
 
 
 
 
Distributed earnings—basic
$

 
$

 
$

 
$

 
$

 
$

Undistributed earnings (loss)—basic
0.12

 
0.12

 
(0.01
)
 
0.05

 
0.05

 
0.15

Basic net income (loss) per share
$
0.12

 
$
0.12

 
$
(0.01
)
 
$
0.05

 
$
0.05

 
$
0.15

Distributed earnings—diluted
$

 
$

 
$

 
$

 
$

 
$

Undistributed earnings (loss)—diluted
0.10

 
0.10

 
(0.01
)
 
0.04

 
0.04

 
0.13

Diluted net income (loss) per share
$
0.10

 
$
0.10

 
$
(0.01
)
 
$
0.04

 
$
0.04

 
$
0.13



22

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


The following potentially dilutive shares of common stock subject to options, RSUs, unvested stock awards and redeemable convertible preferred stock were not included in the calculation of diluted shares outstanding as the effect would have been anti-dilutive:
 
Three months ended
 
Nine months ended
(in thousands)
September 30,
2014
 
September 30,
2013
 
September 30,
2014
 
September 30,
2013
Series A redeemable convertible preferred stock

 
30,523

 
20,237

 
30,523

Stock options and RSUs
366

 
25,784

 
2,871

 
1,080

Unvested stock awards and stock options
308

 
284

 
376

 
346

 
674

 
56,591

 
23,484

 
31,949


23

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


9. Financing Arrangements

Credit facility
On December 21, 2012, the Company entered into a $170.0 million syndicated senior secured credit facility consisting of a $120.0 million three-year term loan facility and a $50.0 million four-year revolving credit facility. The Company received net proceeds of $127.6 million, net of $2.4 million of debt issuance and lender costs. The debt issuance and lender costs were allocated between the term loan facility and the revolving credit facility based on the maximum lending commitment amounts. The debt issuance costs allocated to the term loan facility were reported as deferred charges and the lender costs allocated to the term loan facility were included in the carrying value of the term loan as debt discount. Borrowings under the credit facility were collateralized by substantially all of the assets of the Company. In August 2014, the Company terminated this credit facility.
As of December 31, 2013, $114.0 million of the term loan was outstanding. The remaining unamortized discount was $0.4 million as of December 31, 2013. The effective interest rate on the term loan was 3.79% on December 31, 2013. The Company’s excess cash flows, as defined in the credit facility, for 2013 triggered a contractual principal prepayment obligation of $48.5 million, which amount has been classified as a current liability as of December 31, 2013. Concurrent with the close of the IPO on July 1, 2014, the Company repaid, in full, the term loan outstanding of $108.0 million. The Company recorded the remaining deferred issuance costs and debt discount of $0.6 million related to the term loan as interest expense during the three months ended September 30, 2014.
The revolving credit facility contractually matured on December 21, 2016. As of December 31, 2013, zero of the revolving credit facility had been drawn down and $20.0 million of the revolving credit facility was committed to a standby letter of credit. In April 2014, the $20.0 million standby letter of credit was terminated. In August 2014 the Company terminated the revolving credit facility and recorded remaining deferred issuance costs of $0.5 million related to the revolving credit facility as interest expense during the three months ended September 30, 2014.
The credit agreement contained customary representations and warranties and customary affirmative and negative covenants applicable to the Company and its restricted subsidiaries. As of December 31, 2013, the Company was in compliance with all covenants.



24

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


10. Related parties

Beginning in fiscal year 2013, the Company entered into agreements for certain contract manufacturing and engineering services with a company affiliated with one of its investors. In the three and nine months ended September 30, 2014, the Company made payments of $0.5 million and $11.9 million, respectively, for services rendered. As of December 31, 2013 and September 30, 2014, the Company had accounts payable associated with this vendor of $3.9 million and zero, respectively.
In the second quarter of fiscal year 2013, the Company settled an outstanding legal matter with one of the CEO’s family members for $0.2 million.
In the second quarter of fiscal year 2013, the Company loaned one of its executive officers $150,000 pursuant to a demand payment loan that did not bear interest, which was fully repaid in March 2014.
In the third quarter of fiscal year 2013, the Company entered into an agreement with a company affiliated with the son of one of the members of the Board to acquire certain naming rights to a sprint kart race track. As consideration for these naming rights, the Company will pay a total of $0.5 million in installments beginning in October 2013 over the naming rights period. As of September 30, 2014, the Company has paid $0.2 million related to this agreement.
In fiscal year 2013 and the first nine months of fiscal year 2014, the Company incurred and expensed company related chartered aircraft fees for the use of the CEO’s private plane, for which $0.3 million has been paid during the nine months ended September 30, 2014 and $0.4 million was accrued as of September 30, 2014.
In May 2014, the Company amended the outstanding stock options granted to the former Chief Financial Officer to facilitate the net exercise of those options and subsequently repurchased 41,154 shares of common stock from the former Chief Financial Officer’s estate at a purchase price of $18.40 per share.

On June 3, 2014, the Company granted to the newly hired President of the Company an option to purchase 2,227,106 shares of common stock. In addition, the Company issued the President 248,749 RSUs and the CEO 4,500,000 RSUs. Of the 4,500,000 RSUs issued to the CEO, 1,500,000 RSUs vested immediately, 1,500,000 RSUs vest over a three-year period with the attainment of a milestone stock price for 30 consecutive days, and 1,500,000 RSUs vest over a 3-year period with the attainment of a second milestone stock price for 30 consecutive days.
In June 2014, the CEO purchased seven automobiles from the Company for a total purchase price of $0.3 million.
Other related party transactions involving the Company’s CEO are discussed in Note 6, “Stockholders' equity (deficit) and stock-based compensation.”


25

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


11. Commitments, contingencies and guarantees

The following table summarizes the Company’s contractual commitments as of September 30, 2014:
(in thousands)
Total

 
1 year (remaining 3 months fiscal 2014)

 
2-3 years (fiscal 2015 and 2016)

 
4-5 years (fiscal 2017 and 2018)

 
More than 5 years (beyond fiscal 2018)

Operating leases(1)
$
28,652

 
$
2,325

 
$
14,737

 
$
10,997

 
$
593

Sponsorship commitments(2)
18,228

 
3,001

 
14,103

 
1,124

 

Other contractual commitments(3)
7,738

 
292

 
6,075

 
1,371

 

Capital equipment purchase commitments(4)
6,307

 
6,307

 

 

 

Total contractual cash obligations
$
60,925

 
$
11,925

 
$
34,915

 
$
13,492

 
$
593

(1)
The Company leases its facilities under long-term operating leases, which expire at various dates through May 2019. The lease agreements frequently include leasehold improvement incentives, escalating lease payments, renewal provisions and other provisions which require the Company to pay taxes, insurance, maintenance costs or defined rent increases.
(2)
The Company sponsors sporting events, resorts and athletes as part of its marketing efforts. In many cases, the Company enters into multi-year agreements with event organizers, resorts and athletes.
(3)
The Company purchases software licenses and engages outside consultants to assist with upgrading or implementing its financial and IT systems, which require payments over multiple years.
(4)
The Company enters into contracts to acquire equipment for tooling and molds as part of its manufacturing operations. In addition, the Company incurs purchase commitments related to the manufacturing of its point-of-purchase (POP) displays by third parties.
Rent expense was $1.0 million and $2.0 million for the three months ended September 30, 2013 and September 30, 2014, respectively, and $2.6 million and $5.2 million for the nine months ended September 30, 2013 and September 30, 2014, respectively.
Legal proceedings
From time to time, the Company is involved in legal proceedings in the ordinary course of business. The Company believes that the outcome of any existing litigation, either individually or in the aggregate, will not have a material impact on the results of operations, financial condition or cash flows of the Company.
Indemnifications
In the normal course of business, the Company enters into agreements that contain a variety of representations and warranties and provide for general indemnification. The Company’s exposure under these agreements is unknown because it involves claims that may be made against the Company in the future, but have not yet been made. As of September 30, 2014, the Company has not paid any claims or been required to defend any action related to its indemnification obligations. However, the Company may record charges in the future as a result of these indemnification obligations.

26

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


Product warranty
As of December 31, 2013, $3.7 million of the Company's warranty liability was recorded as an element of accrued liabilities and $0.2 million was recorded as an element of other long-term liabilities. As of September 30, 2014, $5.1 million of the warranty liability was recorded as an element of accrued liabilities and $0.3 million was recorded as an element of other long-term liabilities.
The following table summarizes the warranty liability activity:
 
Three months ended
 
Nine months ended
(in thousands)
September 30,
2014
 
September 30,
2013
 
September 30,
2014
 
September 30,
2013
Beginning balances
$
4,678

 
$
2,817

 
$
3,870

 
$
1,937

Charged to cost of revenue
2,778

 
2,974

 
6,978

 
6,092

Settlements of warranty claims
(2,073
)
 
(1,562
)
 
(5,465
)
 
(3,800
)
Ending balances
$
5,383

 
$
4,229

 
$
5,383

 
$
4,229



27

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


12. Employee retirement plan

The Company has established a 401(k) tax-deferred savings plan (401(k) Plan), which permits participants to make contributions by salary deduction pursuant to Section 401(k) of the Internal Revenue Code. In March 2014, the Company modified its 401(k) Plan to allow the Company to make a matching contribution up to 4% of the employees' 401(k) eligible compensation, which was made retroactive to January 1, 2014.

13. Concentrations of risk and segment information

Segment information
The Company operates as one operating segment as it only reports financial information on an aggregate and consolidated basis to its CEO, who is the Company’s chief operating decision maker.
Customer concentration
Financial instruments, which potentially subject the Company to concentrations of credit risk, consist principally of trade receivables. The Company believes that the credit risk in its trade receivables is mitigated by the Company’s credit evaluation process, relatively short collection terms and dispersion of its customer base. The Company generally does not require collateral and losses on trade receivables have historically been within management’s expectations.
Customers with accounts receivable equal to or greater than 10% of total accounts receivable as of December 31, 2013 and September 30, 2014 were as follows:
 
September 30,
2014
 
December 31,
2013
Customer A
30%
 
21%
Customer B
14%
 
14%
Customer C
13%
 
*
Customer D
*
 
11%
* Less than 10% of total accounts receivable for the period indicated
In the three and nine months ended September 30, 2014, the Company sold accounts receivables, without recourse, of $52.4 million and $121.6 million, respectively, from a customer to a third-party banking institution. In the three months ended September 30, 2013, the Company sold accounts receivable, without recourse, of $13.9 million from a customer to a third-party banking institution. Factoring fees of $0.5 million and $1.1 million in the three and nine months ended September 30, 2014, respectively, and $0.1 million in the three months ended September 30, 2013 related to the sale of trade accounts receivable were included in other income (expense), net.
Customers with revenue equal to or greater than 10% of total revenue for the three and nine months ended September 30, 2013 and September 30, 2014 were as follows:
 
Three months ended
 
Nine months ended
 
September 30,
2014
 
September 30,
2013
 
September 30,
2014
 
September 30,
2013
Customer A
27%
 
16%
 
19%
 
15%
Customer E
*
 
11%
 
*
 
10%
*
Less than 10% of total revenue for the period indicated

28

GoPro, Inc.
Notes to condensed consolidated financial statements
(unaudited)


Supplier concentration
The Company relies on third parties for the supply and manufacture of its capture devices. In instances where a supply and manufacture agreement does not exist or suppliers fail to perform their obligations, the Company may be unable to find alternative suppliers or satisfactorily deliver its products to its customers on time, if at all.
The Company also relies on third parties with whom it outsources supply chain activities related to inventory warehousing, order fulfillment, distribution and other direct sales logistics. The Company cannot be sure that these parties will perform their obligations as expected or that any cost savings, or other benefits will be derived from the efforts of these parties. If any of these parties breaches or terminates their agreement with the Company or otherwise fails to perform their obligations in a timely manner, the Company’s financial results may be adversely affected.
Geographic and other information
Revenue by geographic region, based on ship-to destinations, was as follows:
 
Three months ended
 
Nine months ended
(in thousands)
September 30,
2014
 
September 30,
2013
 
September 30,
2014
 
September 30,
2013
Americas
$
204,893

 
$
92,515

 
$
482,769

 
$
328,006

Europe, Middle East and Africa
50,905

 
72,176

 
193,844

 
218,884

Asia and Pacific area countries
24,173

 
27,455

 
83,679

 
77,395

 
$
279,971

 
$
192,146

 
$
760,292

 
$
624,285

Revenue in the United States, which is included in the Americas geographic region, was $85.3 million and $185.6 million for the three months ended September 30, 2013 and September 30, 2014, respectively, and $296.4 million and $428.9 million for the nine months ended September 30, 2013 and September 30, 2014, respectively.
As of December 31, 2013 and September 30, 2014, long-lived assets, which represent property and equipment, located outside the United States, primarily China, were $6.0 million and $13.9 million, respectively.
The Company does not disclose revenue by product category as it does not track sales incentives and other revenue adjustments by product category to report such data.


29


Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Statements in this report, which are not historical facts, are forward-looking statements within the meaning of the federal securities laws. These statements may contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” or other wording indicating future results or expectations. Forward looking statements include statements of our expectations regarding revenue, gross margin and operating expense items in the three months ending December 31, 2014. Forward-looking statements are subject to significant risks and uncertainties. Our actual results may differ materially from the results discussed in these forward-looking statements. Factors that could cause our actual results to differ materially include, but are not limited to, those referenced in “Risk Factors” in Part II, Item 1A, and elsewhere in this report. Our business, financial condition or results of operations could be materially harmed by any of these or other factors. We undertake no obligation to revise or update any forward-looking statements to reflect any event or circumstance that arises after the date of this report. References in this report to “GoPro,” “we,” “us,” “our” and the “Company” refer to GoPro, Inc., a Delaware corporation, and its subsidiaries.
Overview
GoPro is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to capture compelling, immersive photo and video content of themselves participating in their favorite activities.
We were founded in 2004 to address the limitations of traditional cameras. In 2004, we shipped our first product, a wrist-mounted, waterproof, film-based capture device, and in 2006 we shipped our first digital capture device, the Digital HERO. We introduced our first HD capture device in 2009, the HD HERO, and we introduced our current HERO3+ family of capture devices in late 2013. We also sell mountable and wearable accessories that enable professional quality capture at affordable prices.
We have continued to enhance our product offering by providing software solutions that address the pain points of managing, editing and sharing content. GoPro Studio enables our customers to easily edit and share simple or complex videos. The GoPro App enables customers to easily and wirelessly manage and share content from our HERO capture devices.
Since we launched our first HD camera in 2009, we have experienced rapid growth. In the three months ended September 30, 2013 and September 30, 2014, we generated revenue of $192.1 million and $280.0 million, respectively, and in the nine months ended September 30, 2013 and September 30, 2014, we generated revenue of $624.3 million and $760.3 million, respectively. In the three months ended September 30, 2013 and September 30, 2014, we reported net income (loss) of $(1.1) million and $14.6 million, respectively, and in the nine months ended September 30, 2013 and September 30, 2014, we reported net income of $16.8 million and $5.8 million, respectively. Substantially all of our revenue has been generated from the sale of cameras and accessories.
Our sales strategy initially targeted independent specialty retailers focused on action sports markets, which we believe helped to establish the authenticity of our brand. We now sell our products both directly and through distribution. Our direct channel includes big box, mid-market and independent specialty retailers, as well as our website. We use our distribution channel to sell internationally and into certain specialty markets. As of September 30, 2014, our products were sold to customers in more than 100 countries and through more than 25,000 retail outlets. Sales outside of the United States represented 56% and 34% of our revenue for the three months ended September 30, 2013 and September 30, 2014, respectively, and 53% and 44% of our revenue for the nine months ended September 30, 2013 and September 30, 2014, respectively.
We believe consumer demand for compelling content, combined with our self-capture technology and the popularity of social media, create a significant media opportunity for GoPro. GoPro programming, a combination of GoPro originally produced content and “best of” user-generated content, or UGC, has developed a growing audience. To scale this, we have built a team of production professionals who regularly produce content based on inspiring stories from around the world, captured exclusively with our capture devices. In addition, we actively

30


curate and redistribute, with permission, UGC as GoPro-branded content through the GoPro Network, which includes the GoPro Channels on Facebook, Instagram, Twitter, Pinterest, Virgin America, Xbox 360, Xbox One and YouTube.
We face potential challenges that could limit our ability to take advantage of these opportunities, including the risk that we may not be able to continue to develop and introduce new products and attract new customers. We do not expect to sustain or increase our revenue growth rates. In addition, we rely on a small number of retailer and distributor customers for a significant portion of our revenue. One retailer accounted for 16% and 27% of our revenue for the three months ended September 30, 2013 and September 30, 2014, respectively, and 15% and 19% of our revenue for the nine months ended September 30, 2013 and September 30, 2014, respectively. A distributor accounted for 11% and 10% of our revenue for the three and nine months ended September 30, 2013, respectively.
We rely on contract manufacturers for the production of our cameras and accessories. All of the components that go into the manufacture of our cameras and accessories are sourced from third-party suppliers, and some of these suppliers are the sole source for important components. We utilize third-party logistics providers for product fulfillment.
Key business metrics
In addition to the measures presented in our consolidated financial statements, we use the following key metrics to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions.
 
Three months ended
 
Nine months ended
(in thousands)
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
Key business metrics:
 
 
 
 
 
 
 
Units shipped
1,089

 
823

 
2,795

 
2,429

Adjusted EBITDA
$
36,175

 
$
8,606

 
$
90,526

 
$
51,870

Units shipped.    Units shipped represent the number of individual packaged camera units that are shipped during a reporting period, net of any returns. Packaged camera units include a waterproof housing, a battery, selected mounts and other accessories which vary by model. We monitor units shipped on a daily basis as it is a key indicator of revenue trends for a reporting period. We use units shipped to help optimize our fulfillment operations and shipment allocations in order to better maintain operating efficiencies and improve customer satisfaction.
Adjusted EBITDA.    Adjusted EBITDA is a non-GAAP financial measure that we calculate as net income (loss), adjusted after excluding the impact of: provision (benefit) for income taxes, interest income, interest expense, depreciation and amortization, point-of-purchase, or POP display amortization and stock-based compensation. We use adjusted EBITDA as a key measure to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. Accordingly, we believe that adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of directors. Adjusted EBITDA is not prepared in accordance with U.S. generally accepted accounting principles, or GAAP, and should not be considered in isolation of, or as an alternative to, measures prepared in accordance with GAAP. You should consider adjusted EBITDA alongside other financial performance measures, including our financial results presented in accordance with GAAP.

31


The following table presents a reconciliation of net income to adjusted EBITDA:
 
Three months ended
 
Nine months ended
(in thousands)
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
Net income (loss)
$
14,620

 
$
(1,101
)
 
$
5,828

 
$
16,849

Income tax (benefit) expense
(2,947
)
 
(1,330
)
 
2,574

 
6,129

Interest (income) and expense, net
1,284

 
1,428

 
4,009

 
4,129

Depreciation and amortization
4,781

 
3,092

 
12,769

 
8,508

POP display amortization
4,524

 
3,797

 
13,203

 
8,908

Stock-based compensation
13,913

 
2,720

 
52,143

 
7,347

Adjusted EBITDA
$
36,175

 
$
8,606

 
$
90,526

 
$
51,870


32


Results of Operations

The following table sets forth the components of our consolidated statements of operations for each of the periods presented:
 
Three months ended
 
Nine months ended
(in thousands)
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
Revenue
$
279,971

 
$
192,146

 
$
760,292

 
$
624,285

Cost of revenue(1)
155,932

 
128,135

 
436,870

 
414,005

Gross profit
124,039

 
64,011

 
323,422

 
210,280

 
 
 
 
 
 
 
 
Operating expenses:
 
 
 
 
 
 
 
Research and development(1)
42,376

 
19,587

 
105,778

 
48,286

Sales and marketing(1)
48,109

 
37,413

 
133,151

 
112,151

General and administrative(1)
20,097

 
7,683

 
71,146

 
21,715

Total operating expenses
110,582

 
64,683

 
310,075

 
182,152

Operating income (loss)
13,457

 
(672
)
 
13,347

 
28,128

Other income (expense), net
(1,784
)
 
(1,759
)
 
(4,945
)
 
(5,150
)
Income (loss) before income taxes
11,673

 
(2,431
)
 
8,402

 
22,978

Income tax (benefit) expense
(2,947
)
 
(1,330
)
 
2,574

 
6,129

Net income (loss)
$
14,620

 
$
(1,101
)
 
$
5,828

 
$
16,849

 
 
 
 
 
 
 
 
(1) Includes stock-based compensation expense as follows:
 
 
 
 
 
 
 
Cost of revenue
$
233

 
$
153

 
$
555

 
$
530

Research and development
2,428

 
740

 
5,486

 
1,737

Sales and marketing
3,225

 
1,419

 
6,293

 
4,077

General and administrative
8,027

 
408

 
39,809

 
1,003

Total stock-based compensation expense
$
13,913

 
$
2,720

 
$
52,143

 
$
7,347


33


The following table sets forth the components of our condensed consolidated statements of operations for each of the periods presented as a percentage of revenue:

 
Three months ended
 
Nine months ended
 
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
Revenue
100%
 
100%
 
100%
 
100%
Cost of revenue
56%
 
67%
 
57%
 
66%
Gross profit
44%
 
33%
 
43%
 
34%
 
 
 
 
 
 
 
 
Operating expenses:
 
 
 
 
 
 
 
Research and development
15%
 
10%
 
14%
 
8%
Sales and marketing
17%
 
19%
 
18%
 
18%
General and administrative
7%
 
4%
 
9%
 
3%
Total operating expenses
39%
 
33%
 
41%
 
29%
Operating income (loss)
5%
 
0%
 
2%
 
5%
Other income (expense), net
(1)%
 
(1)%
 
(1)%
 
(1)%
Income (loss) before income taxes
4%
 
(1)%
 
1%
 
4%
Income tax (benefit) expense
(1)%
 
0%
 
0%
 
1%
Net income (loss)
5%
 
(1)%
 
1%
 
3%

Revenue
 
Three months ended
 
Nine months ended
(dollars in millions)
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
 
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
Revenue
$
280.0

 
$
192.1

 
$
87.9

 
46
%
 
$
760.3

 
$
624.3

 
$
136.0

 
22
%

Revenue for the three months ended September 30, 2014 increased 46% to $280.0 million from $192.1 million for the three months ended September 30, 2013, primarily due to an increase in units shipped. Units shipped in the three months ended September 30, 2014 increased 32% to 1.1 million from 0.8 million in the three months ended September 30, 2013. Our revenue in the three months ended September 30, 2014 also increased, to a lesser extent, as a result of an increase in accessory unit shipments. The increase in revenue was partially offset by a reduction of 2% in the average selling price of units shipped in the three months ended September 30, 2014 compared to the three months ended September 30, 2013. The decrease in average selling price in the three months ended September 30, 2014 was primarily due to a shift in product mix to lower priced HERO3+ Silver and HERO3 White capture devices as we prepared for the HERO4 launch in September. Our revenue increase resulted from increased sales to customers in the Americas region, partially offset by a decrease in sales to EMEA (Europe, Middle East and Africa) and APAC (Asia Pacific) regions in the three months ended September 30, 2014 compared to the three months ended September 30, 2013.

Revenue for the nine months ended September 30, 2014 increased 22% to $760.3 million from $624.3 million for the nine months ended September 30, 2013, due to an increase in units shipped and increased sales of our higher priced products. Units shipped in the nine months ended September 30, 2014 increased 15% to 2.8 million from 2.4 million in the nine months ended September 30, 2013. The average selling price of units shipped increased 2% in the nine months ended September 30, 2014 compared to the nine months ended September 30, 2013. The increase in average selling price in the nine months ended September 30, 2014 was primarily driven by a shift in product mix to the HERO3+ Black edition capture devices. Our revenue in the nine months ended

34


September 30, 2014 also increased, to a lesser extent, as a result of an increase in accessory unit shipments. Our revenue increased in the Americas and APAC, while decreasing in EMEA during the nine months ended September 30, 2014 compared to the nine months ended September 30, 2013.

We expect revenue to increase in the three month period ending December 31, 2014 compared to the three months ended December 31, 2013 and September 30, 2014.

Cost of revenue, gross profit and gross profit margin
 
Three months ended
 
Nine months ended
(dollars in millions)
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
 
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
Cost of revenue
$
155.9

 
$
128.1

 
$
27.8

 
22
%
 
$
436.9

 
$
414.0

 
$
22.9

 
6
%
Gross profit
$
124.0

 
$
64.0

 
$
60.0

 
94
%
 
$
323.4

 
$
210.3

 
$
113.1

 
54
%
Gross profit margin
44
%
 
33
%
 
 
 
 
 
43
%
 
34
%
 
 
 
 

Gross profit margin increased to 44% in the three months ended September 30, 2014 from 33% in the three months ended September 30, 2013 primarily due to lower costs associated with our HERO3+ capture devices compared to our previous generation HERO3 capture devices, and to a lesser extent the introduction of our new HERO4 Black and Silver products at the end of the third quarter 2014.
Gross profit margin increased to 43% in the nine months ended September 30, 2014 from 34% in the nine months ended September 30, 2013 primarily due to lower costs associated with our HERO3+ capture devices compared to our previous generation HERO3 capture devices. In addition, gross profit margin also improved due to a 2% increase in the average selling price of units shipped.
We expect gross profit margin to fluctuate over time based on product mix, changes in costs related to the release of different capture device models, sales channel mix and changes in average selling price. We expect our gross margin percentage to increase in the three month period ending December 31, 2014 compared to the three months ended December 31, 2013.


35


Research and Development
 
Three months ended
 
Nine months ended
(dollars in millions)
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
 
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
Research and development
$
42.4

 
$
19.6

 
$
22.8

 
116
%
 
$
105.8

 
$
48.3

 
$
57.5

 
119
%
% of revenue
15
%
 
10
%
 
 
 
 
 
14
%
 
8
%
 
 
 
 
Research and development expense increased $22.8 million, or 116%, for the three months ended September 30, 2014 compared to the three months ended September 30, 2013, due primarily to a $9.5 million increase in personnel related costs associated with increased headcount, a $5.9 million increase in consulting and outside professional service costs, a $2.8 million increase in equipment costs, a $2.4 million increase in facility and information technology support costs and a $1.7 million increase in stock-based compensation.
Research and development expense increased $57.5 million, or 119%, for the nine months ended September 30, 2014 compared to the nine months ended September 30, 2013, due primarily to a $24.2 million increase in personnel related costs associated with an increase in headcount , a $15.5 million increase in consulting and outside professional service costs, a $6.2 million increase in facility and information technology support costs, a $5.9 million increase in equipment costs and a $3.8 million increase in stock-based compensation.
Research and development expense increased as a percentage of revenue in the three and nine months ended September 30, 2014 compared to September 30, 2013 due to the broadening of our capture device product line with the introduction of the HERO4 products and to a lesser extent, investments in our software to support our product initiatives.
In the three month period ended December 31, 2014, we expect research and development expense to increase compared to the three months ended December 31, 2013 as we continue to make significant investments in developing new products, applications, functionality and other offerings and to be relatively flat compared to the three months ended September 30, 2014.

Sales and Marketing
 
Three months ended
 
Nine months ended
(dollars in millions)
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
 
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
Sales and marketing
$
48.1

 
$
37.4

 
$
10.7

 
29
%
 
$
133.2

 
$
112.2

 
$
21.0

 
19
%
% of revenue
17
%
 
19
%
 
 
 
 
 
18
%
 
18
%
 
 
 
 
Sales and marketing expense increased $10.7 million, or 29%, for the three months ended September 30, 2014 compared to the three months ended September 30, 2013, due primarily to a $4.5 million increase in personnel related costs associated with an increase in headcount, a $1.8 million increase in stock-based compensation, a $1.6 million increase in facility and information technology support costs, a $1.3 million increase in advertising and promotional activity costs and a $0.4 million increase in sales commissions and other selling expense.
Sales and marketing expense increased $21.0 million, or 19%, for the nine months ended September 30, 2014 compared to the nine months ended September 30, 2013, due primarily to a $12.0 million increase in personnel related costs associated with an increase in headcount, a $3.4 million increase in facility and information technology support costs, a $2.2 million increase in stock-based compensation and a $1.9 million increase in advertising and promotional activity costs.
In the three month period ended December 31, 2014, we expect sales and marketing expense to increase compared to the three months ended December 31, 2013 and September 30, 2014 as we continue to actively promote our products.


36


General and Administrative
 
Three months ended
 
Nine months ended
(dollars in millions)
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
 
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
General and administrative
$
20.1

 
$
7.7

 
$
12.4

 
161
%
 
$
71.1

 
$
21.7

 
$
49.4

 
228
%
% of revenue
7
%
 
4
%
 
 
 
 
 
9
%
 
3
%
 
 
 
 
General and administrative expense increased $12.4 million, or 161%, for the three months ended September 30, 2014 compared to the three months ended September 30, 2013, due primarily to a $7.6 million increase in stock-based compensation, a $3.3 million increase in personnel related costs associated with an increase in headcount, a $0.6 million increase in consulting and outside professional service costs and a $0.6 million increase in facility and information technology support costs.
General and administrative expense increased $49.4 million, or 228%, for the nine months ended September 30, 2014 compared to the nine months ended September 30, 2013, due primarily to a $38.8 million increase in stock-based compensation, an $8.1 million increase in personnel related costs associated with an increase in headcount, a $1.1 million increase in consulting and outside professional service costs and a $1.1 million increase in facility and information technology support costs. Of the total increase in stock-based compensation, $27.6 million was attributable to the issuance of 4.5 million RSUs to our Chief Executive Officer, or CEO, during the period.
General and administrative expense increased as a percentage of revenue in the three and nine months ended September 30, 2014 compared to the three and nine months ended September 30, 2013 primarily due to an increase in stock-based compensation and personnel related costs.
In the three month period ended December 31, 2014, we expect general and administrative expense to increase compared to the three months ended December 31, 2013 due to the required infrastructure to support the anticipated growth of our business and to be relatively flat compared to the three months ended September 30, 2014.




37


Provision for Income Taxes
 
Three months ended
 
Nine months ended
(dollars in millions)
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
 
September 30,
2014
 
September 30,
2013
 
$ Change
 
Percent
Change
Income tax (benefit) expense
$
(2.9
)
 
$
(1.3
)
 
$
(1.6
)
 
123%
 
$
2.6

 
$
6.1

 
$
(3.5
)
 
(57)%
Effective tax rate
(25.2
)%
 
54.7
%
 
 
 
 
 
30.6
%
 
26.7
%
 
 
 
 
Income tax benefit for the three months ended September 30, 2014 was $2.9 million compared to a tax benefit of $1.3 million for the three months ended September 30, 2013 primarily due to lower cumulative U.S. pre-tax income and lower foreign withholding taxes during the three months ended September 30, 2014.
Income tax expense for the nine months ended September 30, 2014 was $2.6 million compared to $6.1 million for the nine months ended September 30, 2013 primarily due to lower U.S. pre-tax income, higher earnings in jurisdictions with lower tax rates than the U.S., and lower foreign withholdings tax.

38


Liquidity and Capital Resources

As of September 30, 2014, our principal source of liquidity was our cash and cash equivalents balance totaling $237.7 million.

Cash Flows. The following table sets forth the major components of our consolidated statements of cash flows data for the periods presented:
 
Nine months ended
(dollars in thousands)
September 30,
2014
 
September 30,
2013
 
Percent
Change
Net cash provided by operating activities
$
53,732

 
$
20,147

 
167%
Net cash used in investing activities
(25,766
)
 
(14,578
)
 
(77)%
Net cash provided by financing activities
108,373

 
5,575

 
1844%
Net increase in cash and cash equivalents
$
136,339

 
$
11,144

 
1123%

Cash flows from operating activities
Cash flows from operating activities consist of net income adjusted for certain non-cash items, including depreciation and amortization, deferred income taxes, stock-based compensation expense and excess tax benefits from stock-based compensation, as well as the effect of changes in working capital and other activities.
Cash provided by operating activities of $53.7 million in the nine months ended September 30, 2014 was comprised of $42.4 million in non-cash expense, $5.8 million in net income and $5.5 million in cash flows from operating assets and liabilities. Non-cash expense in the nine months ended September 30, 2014 primarily consisted of stock-based compensation expense net of the related excess tax benefit and depreciation and amortization. Cash flows related to operating assets and liabilities in the nine months ended September 30, 2014 primarily consisted of a $27.7 million increase in cash due to timing of accounts receivable collections, partially offset by a $25.8 million decrease in cash due to increased expenditures for prepaid expenses and other assets.
Cash provided by operating activities of $20.1 million in the nine months ended September 30, 2013 was comprised of $19.3 million in non-cash expense, $16.8 million in net income and a decrease in cash of $16.0 million from operating assets and liabilities. Non-cash expense in the nine months ended September 30, 2013 primarily consisted of depreciation and amortization, stock-based compensation expense and provision for inventory obsolescence. Cash flows related to operating assets and liabilities in the nine months ended September 30, 2013 primarily consisted of a $47.7 million decrease in cash due to the buildup of inventory for the HERO3+ launch and a $15.1 million decrease in cash due to increased expenditures for prepaid and other assets, partially offset by a $23.5 million increase in cash due to timing of accounts receivable collections and a $25.2 million increase in cash due to the timing of payments associated with our accounts payable and accrued liabilities.
Cash flows from investing activities
Cash used in investing activities of $25.8 million in the nine months ended September 30, 2014 increased from cash used for investing activities of $14.6 million in the nine months ended September 30, 2013 due primarily to $8.3 million of increased capital expenditures and a payment of $3.2 million related to the acquisition of General Things, Inc.
Cash flows from financing activities
Our financing activities provided cash of $108.4 million in the nine months ended September 30, 2014. Cash flow provided by financing activities in the nine months ended September 30, 2014 consisted primarily of $200.8 million of proceeds received from our initial public offering, or IPO, after underwriting discounts and commissions but before offering costs, a $23.6 million excess tax benefit related to stock-based compensation and proceeds from issuance of stock of $3.4 million, partially offset by repayments of our debt of $114.0 million and payments of deferred IPO costs of $4.4 million.

39


Our financing activities provided cash of $5.6 million in the nine months ended September 30, 2013. Cash flow provided by financing activities in the nine months ended September 30, 2013 consisted primarily of borrowings under the revolving credit facility of $20.0 million, partially offset by repayments of long-term debt and repayments of our revolving credit facility of $14.5 million.
Contractual Obligations and Off-Balance Sheet Arrangements
Our contractual obligations and off-balance sheet arrangements at September 30, 2014, and the effect those contractual obligations are expected to have on our liquidity and cash flow over the next five years are presented in textual and tabular format in Note 11, “Commitments, Contingencies and Guarantees,” of the Notes to Condensed Consolidated Financial Statements of this Form 10-Q.


40


Critical Accounting Policies
We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United States. The preparation of these consolidated financial statements requires us to make estimates, assumptions and judgments that can significantly impact the amounts we report as assets, liabilities, revenue, costs and expenses and the related disclosures. We base our estimates on historical experience and other assumptions that we believe are reasonable under the circumstances. Our actual results could differ significantly from these estimates. We believe that our accounting policies are critical to understanding our historical and future performance as these policies involve a greater degree of judgment and complexity.
There were no significant changes to our critical accounting policies during the three months ended September 30, 2014. For information about critical accounting policies, see the discussion of critical accounting policies in the final prospectus filed with the U.S. Securities and Exchange Commission on June 26, 2014 in connection with our initial public offering pursuant to Rule 424(b) under the Securities Act of 1933, as amended.


41


Item 3. Quantitative and Qualitative Disclosures About Market Risk

We are exposed to market risks in the ordinary course of our business. These risks primarily include foreign currency and interest rate risks as follows:
Foreign currency risk
To date, substantially all of our product sales and inventory purchases have been denominated in U.S. dollars. We therefore have had insignificant foreign currency risk associated with these two activities. The functional currency of all of our entities is the U.S. dollar. Our operations outside of the United States incur a portion of their operating expenses in foreign currencies, principally the Hong Kong Dollar. Our results of operations and cash flows are, therefore, subject to fluctuations due to changes in foreign currency exchange rates. However, we believe that the exposure to foreign currency fluctuation from operating expenses is immaterial at this time as the related costs do not constitute a significant portion of our total expenses. As we grow our operations, our exposure to foreign currency risk could become more significant. To date, we have not entered into any foreign currency exchange contracts and currently do not expect to enter into foreign currency exchange contracts for trading or speculative purposes. We analyzed our foreign currency exposure to identify assets and liabilities denominated in other currencies. For those assets and liabilities, we evaluated the effects of a 10% shift in exchange rates between those currencies and the U.S. dollar. We have determined that there would be an immaterial effect on our results of operations from such a shift.
Interest rate risk
We had cash and cash equivalents totaling $101.4 million and $237.7 million at December 31, 2013 and September 30, 2014, respectively. Our cash and cash equivalents consist of cash in bank accounts and money market funds. The primary objectives of our investment activities are to preserve principal and provide liquidity without significantly increasing risk. Our cash and cash equivalents are held for working capital purposes. We do not enter into investments for trading or speculative purposes. Due to the relatively short-term nature of our investment portfolio, we do not believe that an immediate 10% increase in interest rates would have a material effect on the fair market value of our portfolio.


42


Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures. Our management has evaluated, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures as of September 30, 2014. Based on their evaluation as of September 30, 2014, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act) were effective at the reasonable assurance level to ensure that the information required to be disclosed by us in this Quarterly Report on Form 10-Q was (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and regulations and (ii) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.
There were no changes in our internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f)) during the quarter ended September 30, 2014 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.


43


PART II. OTHER INFORMATION
Item 1.
Legal Proceedings

For a discussion of legal proceedings, see Note 11, “Commitments, Contingencies and Guarantees,” in the Notes to Condensed Consolidated Financial Statements of this Form 10-Q.  With respect to the legal proceeding described in “Business - Legal proceedings” in the final prospectus that we filed with the Securities and Exchange Commission on June 26, 2014 in connection with our initial public offering, the Federal Circuit heard oral argument on the consolidated appeal on October 7, 2014.


Item 1A.
Risk Factors

The risks described in "Risk Factors," in the final prospectus that we filed with the Securities and Exchange Commission on June 26, 2014 in connection with our initial public offering could materially and adversely affect our business, financial condition and results of operations. These risk factors do not identify all risks that we face - our operations could also be affected by factors that are not presently known to us or that we currently consider to be immaterial to our operations.


44


Item 2.    Unregistered Sales of Equity Securities and Use of Proceeds

Use of Proceeds from Public Offering of Common Stock

On June 25, 2014, the Securities and Exchange Commission declared our registration statement on Form S-1 (File No. 333-196083) effective for our IPO, and the offering commenced the following day. The offering did not terminate before all the securities registered in the registration statement were sold. J.P. Morgan Securities LLC, Citigroup Global Markets Inc. and Barclays Capital Inc. acted as joint book-running managers of the offering and Allen & Company LLC, Stifel, Nicolaus & Company, Incorporated, Robert W. Baird & Co. Incorporated, MCS Capital Markets LLC, Piper Jaffray & Co. and Raymond James & Associates, Inc. acted as co-managers of the offering.

We registered 17,800,000 shares of Class A common stock (8,900,000 shares of which were held before our IPO by certain of our stockholders), plus 2,670,000 additional shares to cover the underwriters’ option to purchase additional shares (all of which were held before our IPO by certain of our stockholders). The aggregate public offering price of the offering amount registered, including shares to cover the underwriters’ option to purchase additional shares was $491.3 million. On July 1, 2014, we closed the IPO, in which we sold 8,900,000 shares of our Class A common stock and the selling stockholders sold 11,570,000 shares of our Class A common stock. The shares sold and issued in the IPO included the full exercise of the underwriters’ option to purchase additional shares. All sales were at the IPO price of $24.00 per share, for an aggregate offering price of $213.6 million for the shares sold by us and $277.7 million for the shares sold by the selling stockholders, making the aggregate offering price of the shares sold $491.3 million.

The net offering proceeds to us, after deducting underwriters’ discounts and commissions of $12.8 million and other offering expenses of $6.2 million, were $194.6 million. We expect to pay the remaining unpaid offering expenses in the fourth quarter of 2014. No payments were made by us to directors, officers or persons owning ten percent or more of our common stock or to their associates, or to our affiliates in connection with the issuance and sale of the securities registered. On July 1, 2014, we used $108.0 million of the IPO proceeds to repay our term loan under our credit facility. See Note 9, “Financing Arrangements,” of the Notes to Condensed Consolidated Financial Statements of this Form 10-Q.

There has been no material change in the planned use of proceeds from our initial public offering as described in our final prospectus filed with the Securities and Exchange Commission on June 26, 2012. We have invested the majority of the remaining net proceeds, or $86.0 million, in money market funds.



Item 3.    Defaults Upon Senior Securities
None.

Item 4.    Mine Safety Disclosures
Not applicable.

Item 5.    Other Information
None.

Item 6.    Exhibits

45


The information required by this item is set forth on the exhibit index which follows the signature page of this report.

46


SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.


 
GoPro, Inc.
 
(Registrant)
 
 
 
 
 
 
Dated: November 4, 2014
By: /s/ Jack Lazar
 
Jack Lazar
Chief Financial Officer
(Principal Financial Officer)


S-1



EXHIBIT INDEX

Exhibit
Number
 
Description of Document
 
Incorporated by Reference
 
Form
 
File No.
 
Exhibit
 
Filing Date
Filed Herewith
31.1
 
Certification of Periodic Report by Chief Executive Officer under Section 302 of the Sarbanes-Oxley Act of 2002
 
 
 
 
 
 
 
 
X
31.2
 
Certification of Periodic Report by Chief Financial Officer under Section 302 of the Sarbanes-Oxley Act of 2002
 
 
 
 
 
 
 
 
X
32.1*
 
Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
 
 
 
 
 
 
 
X
32.2*
 
Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
 
 
 
 
 
 
 
X
101.INS
 
XBRL Instance Document.
 
 
 
 
 
 
 
 
X
101.SCH
 
XBRL Taxonomy Extension Schema Document.
 
 
 
 
 
 
 
 
X
101.CAL
 
XBRL Taxonomy Extension Calculation Linkbase Document.
 
 
 
 
 
 
 
 
X
101.DEF
 
XBRL Taxonomy Extension Definition Linkbase Document.
 
 
 
 
 
 
 
 
X
101.LAB
 
XBRL Taxonomy Extension Label Linkbase Document.
 
 
 
 
 
 
 
 
X
101.PRE
 
XBRL Taxonomy Extension Presentation Linkbase Document.
 
 
 
 
 
 
 
 
X

* This certification is deemed not filed for purposes of section 18 of the Securities Exchange Act of 1934, as amended (Exchange Act), or otherwise subject to the liability of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act or the Exchange Act.


E-1