6-K

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN ISSUER

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For the month of April 2004

Matav Cable Systems Media Ltd.
(Translation of registrant’s name into English)

42 Pinkas Street
North Industrial Park
P.O. Box 13600
Netanya 42134
Israel
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F x     Form 40-F o

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o No x



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.





1 April 2004
Matav- Cable Systems Media Ltd.
(Registrant)


BY: /S/ Amit Levin
——————————————
Amit Levin
Chief Executive Officer

Print the name and title of the signing officer under his signature



FOR IMMEDIATE RELEASE

Matav Reports Increased Revenues of NIS 142.9 Million in Q4 2003
EBITDA Reaches NIS 40.1 million in Q42003

NETANYA, Israel, March 31, 2004 – Matav-Cable Systems Media Ltd. (Nasdaq: MATV), a leading Israeli provider of digital cable television services, today reported that fourth-quarter 2003 revenues increased to NIS 142.9 million (US$32.6 million) from NIS 129.1 million (US$29.5 million) in fourth-quarter 2002. Revenues for all of 2003 increased 10% to NIS 545.5 million (US$124.6 million) from NIS 495.5 million (US$ 113.2 million) in 2002. The increased revenues, which came despite a decrease in total subscribers, stem from higher sales of tiering and fast Internet access services.

Fourth-quarter operating expenses totaled NIS 116.6 million (US$26.6 million) compared with NIS 116.3 million (US$26.6 million) in the year-earlier period. Operating expenses for 2003 decreased 8% to NIS 466.7 million (US$106.6 million) from NIS 507.4 million (US$115.9 million) for 2002. The decline is due mainly to lower programming and depreciation costs.

Gross profit for the quarter more than doubled to NIS 26.3 million (US$6 million) from NIS 12.8 million (US$2.9 million) in fourth-quarter 2002. For all of 2003, Matav reported gross profit of NIS 78.8 million (US$18.0 million) compared with a gross loss of NIS 11.9 million (US$2.7 million) for 2002.

Fourth-quarter selling and marketing expenses totaled NIS 14.5 million (US$3.3 million), compared with NIS 8.9 million (US$2 million) for fourth-quarter 2002. For full-year 2003, these expenses amounted to NIS 44 million (US$10 million) compared with NIS 40.6 million (US$9.3 million) in 2002. The increase in fourth-quarter expenses is due mainly to the launch of “HOT,” the joint brand of Israel’s three cable companies.

Fourth-quarter G&A expenses totaled NIS 8.8 million (US$2 million), compared with NIS 12.3 million (US$2.8 million) for fourth-quarter 2002. For full-year 2003, these expenses amounted to NIS 42.7 million (US$9.7 million) compared with NIS 46.1 million (US$10.5 million) in 2002. The decrease in fourth-quarter G&A expenses is due mainly to lower salary costs.

Fourth-quarter EBITDA improved 23% to NIS 40.1 million (US$9.2 million) from NIS 32.6 million (US$7.4 million) in fourth-quarter 2002. Full-year 2003 EBITDA more than doubled to NIS 147 million (US$33.6 million) from NIS 56.7 million (US$13 million) in 2002.



At December 31, 2003, Matav had 267,000 subscribers, compared with 275,000 at the end of 2002. During fourth-quarter 2003, the company’s ARPU rose to NIS 206.4 (monthly, including 18% value-added tax) compared with NIS 186 in the fourth quarter of 2002.

The company’s fast Internet access service has attracted more than 68,000 subscribers to date.

Fourth-quarter financing expenses declined to NIS 16.7 million (US$3.8 million) from NIS 21.2 million (US$4.8 million) for the comparable quarter in 2002. For 2003, financing expenses reached NIS 84 million (US$19.2 million) compared with NIS 48.1 million (US$11 million) for 2002. The full-year increase is attributed mainly to the 1.9% decrease in the Israeli CPI in 2003, while in 2002 the CPI increased 6.5%. The CPI decline caused higher real interest for the Company’s non-linked credit in shekels compared with the previous year.

Other income for the year 2003 reached NIS 81 million (US$18.5 million), mainly due to a capital gain from the sale of 2.1% of Partner Communications’ shares. For the year 2002 other income totaled NIS 278.5 (US$63.6 million), mainly due to a capital gain from the sale of 7.5% of Partner Communications’ shares.

Matav’s share in Partner’s profits was NIS 42.8 million (US$9.8 million) in 2003 compared with NIS 14.1 million (US$3.2 million) in 2002

Matav reported fourth-quarter net income of NIS 61.3 million (US$14 million), or NIS 2.04 (US$0.47) per ordinary share, compared with a net loss of NIS 48 million (US$10.9 million), or NIS 1.66 (US$0.38), for the year-ago quarter. The net loss for full-year 2003 was NIS 5.5 million (US$1.2 million), or NIS 0.19 (US$0.04) per ordinary share, compared with net income of NIS 33.8 million (US$7.7 million), or NIS 1.17 (US$0.26) per ordinary share, in 2002.

Matav’s CEO, Amit Levin, commented: “During the fourth quarter we launched, together with the two other Israeli cable companies, our joint brand, “HOT.” Our market surveys show that the new brand has rapidly reached a strong level of awareness among the public. At the same time, those surveys show that our customers now see even greater value in Matav’s first-quality products and services. We believe that the “HOT” brand will continue to strengthen the public’s perception of the cable companies and will boost the cable providers’ competitive position.



On March 15, 2004, Matav and its shareholders Dankner Investments Ltd. and Delek Investments Properties Ltd., entered into a memorandum of agreement with a leading Israeli mobile communications operator, Partner Communications Company Ltd, Pursuant to which Partner shall invest up to $137 million in Matav for up to 40% share of the Matav equity, and control of Matav. The memorandum will become binding only upon approval of the board of directors of each company. The transaction is also subject to significant conditions detailed in a press release issued by Matav on March 15, 2004.

“We believe that the Matav-Partner agreement, once and if it is finalized, will enable synergies between the companies and might also help us later on close the merger among the cable companies” Mr. Levin concluded.

Management will conduct a teleconference today at 10:00 a.m. U.S. Eastern Time. To participate, please dial +1-866-860-9642 in the United States and +972-3-918-0610 internationally, several minutes prior to the start of the conference.

Matav is one of Israel’s three cable television providers, serving roughly 25 percent of the population. Matav’s investments include 5.3 percent of Partner Communications Ltd., a GSM mobile phone company, and 10 percent of Barak I.T.C. (1995), one of the three international telephony-service providers in Israel.

(This press release contains forward-looking statements with respect to the Company’s business, financial condition and results of operations. These forward-looking statements are based on the current expectations of the management of Matav Cable only, and are subject to risk and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company’s products, inability to timely develop and introduce new technologies, products and applications, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the Company to differ materially from those contemplated in such forward-looking statements. The Company undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting the Company, reference is made to the Company’s reports filed from time to time with the Securities and Exchange Commission.)

Contacts:

Ori Gur-Arieh, Counsel
Matav Cable Systems
Telephone: +972-9-860-2261

Ayelet Shaked Shiloni
Integrated IR
Telephone US: +1-866-447-8633 / Israel: +972-3-635-6790
E-Mail: ayelet@integratedir.com



MATAV - CABLE SYSTEMS MEDIA LTD.

CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)

Convenience
translation

December 31,
December 31,
2002
2003
2003
Adjusted NIS
U.S. dollars
     ASSETS:                
   
 CURRENT ASSETS:   
   Cash and cash equivalents    7,604    37,948    8,666  
   Accounts Receivables:  
        Trade    68,697    83,151    18,988  
        Other    17,837    19,765    4,514  



                      Total current assets    94,138    140,864    32,168  



 INVESTMENTS AND LONG-TERM LOANS:   
   Investments in affiliates    22,400    66,807    15,256  
   Investments in other company    16,241    16,241    3,709  
   Long-term loans granted to employees    611    -    -  
   Severance pay fund, net    316    -    -  
   Investment in limited partnerships    -    2,057    470  
   Rights to broadcast movies and programs    -    34,927    7,976  
   Other receivables    -    885    202  



     39,568    120,917    27,613  



 FIXED ASSETS:   
   Cost    1,987,219    2,028,447    463,221  
   Less - accumulated depreciation    995,221    1,151,622    262,987  



     991,998    876,825    200,234  



 OTHER ASSETS AND DEFERRED CHARGES   
   Net of accumulated amortization    6,922    3,946    901  



     1,132,626    1,142,552    260,916  





MATAV – CABLE SYSTEMS MEDIA LTD.

CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)

Convenience
translation

December 31,
December 31,
2002
2003
2003
Adjusted NIS
U.S. dollars
(In thousands)
     LIABILITIES AND SHAREHOLDERS' EQUITY:                
   
 CURRENT LIABILITIES:   
   Bank credit    514,123    435,403    99,430  
   Current maturities of debentures    33,730    33,701    7,696  
   Accounts payable and accruals:  
        Trade    84,056    94,699    21,626  
        Jointly controlled entity    2,682    17,690    4,040  
        Other    84,607    158,982    36,305  



                 Total current liabilities    719,198    740,475    169,097  



 LONG-TERM LIABILITIES:   
   Severance pay liability, net    -    2,106    481  
   Loans and debentures (net of current maturities):  
     Loans from bank and others    142,085    127,403    29,094  
     Debentures    99,462    66,145    15,105  
   Customers' deposits for converters, net of  
       accumulated amortization    24,809    25,675    5,863  



                Total long-term liabilities    266,356    221,329    50,543  



                    Total liabilities    985,554    961,804    219,640  



 SHAREHOLDERS' EQUITY:   
   Share capital    48,882    48,882    11,163  
   Additional paid-in capital    401,329    375,538    85,758  
   Accumulated deficit    (238,222 )  (243,672 )  (55,645 )



     211,989    180,748    41,276  
Company's shares held by consolidated company    (64,917 )  -    -  



                 Total shareholders' equity    147,072    180,748    41,276  



     1,132,626    1,142,552    260,916  





MATAV – CABLE SYSTEMS MEDIA LTD
(An Israeli Corporation)
CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
(In thousands, except per share and per ADS data)

Convenience
translation

Three months ended
December 31,

Year ended
December 31,

Three months
ended
December 31,

2002
2003
2002
2003
2003
Adjusted NIS
U.S. dollars
(Audited) (Audited)) (Audited) (Audited) (Audited)
   
 Revenue      129,147    142,948    495,536    545,480    32,644  
   
 operating expenses    116,317    116,612    507,437    466,686    26,630  





 Gross profit (loss)    12,830    26,336    (11,901 )  78,794    6,014  
   
 Selling, marketing, general and administrative  
     expenses:  
   Selling and marketing    8,910    14,508    40,643    43,954    3,313  
   General and administrative    12,338    8,818    46,137    42,659    2,014  





     21,248    23,326    86,780    86,613    5,327  





 Operating profit (loss)    (8,418 )  3,010    (98,681 )  (7,819 )  687  
 Financial expenses, net    (21,223 )  (16,659 )  (48,089 )  (83,958 )  (3,804 )
 Other income )expenses), net    (15,007 )  85,420    278,535    80,996    19,507  





 Income (loss) before taxes on income    (44,648 )  71,771    131,765    (10,781 )  16,390  
   
 Taxes on income    2,058    35,576    108,851    35,576    8,124  





 Income (loss) from operations of the Company  
     and its subsidiaries    (46,706 )  36,195    22,914    (46,357 )  8,266  
 Equity in earnings of affiliated companies,  
     net    (1,239 )  25,108    10,910    40,907    5,734  





 Net income (loss)    (47,945 )  61,303    33,824    (5,450 )  14,000  





 Earnings (loss) per ordinary share    (1.66 )  2.04    1.17    (0.19 )  0.47  





 Earnings (loss) per ADS    (3.32 )  4.08    2.35    (0.37 )  0.93  





 Weighted average number of shares outstanding  
     in thousands    28,860    30,109    28,860    29,347    30,109  





 Weighted average number of ADSs outstanding in  
   thousands    14,430    15,055    14,430    14,674    15,055  





 Operating profit (loss)    (8,418 )  3,010    (98,681 )  (7,819 )  687  
 Depreciation and amortization (included Income  
 from amortization of deposits for converters)    41,005    37,084    155,416    154,811    8,469  





 Memo EBITDA(*)    32,587    40,094    56,735    146,992    9,156  







(*) EBITDA is presented because it is a measure commonly used in the telecommunications industry and is presented soley in order to improve the understanding of the Company’s operating results and to provide futher a perspective regarding these results. EBITDA, however, should not be considered as an alternative to operating income or income for the year as an indicator of the operating performance of the Company. Similarly, EBITDA shuld not be considered as an alternative to cash flows from operating activities as a measure of liquidity. EBITDA is not a measure of financial performance under generally accepted accounting principles and may not be comparable to other similarly titled measures for other companies.

EBITDA may not be indicative of the historic operating results of the Company. nor is meant to be predictive of potential future results. Reconcillation between our cash flows from operating activities and EBIDTA is presented in the attached summary financial statements.