FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person *   PEARSON ROBERT C 2. Date of Event Requiring Statement (Month/Day/Year) 11/13/2007 3. Issuer Name and Ticker or Trading Symbol VERTICAL BRANDING, INC. [VBDG] (Last) (First) (Middle) 8080 N. CENTRAL EXPRESSWAY, SUITE 210 4. Relationship of Reporting Person(s) to Issuer (Check all applicable) __X__ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) 5. If Amendment, Date Original Filed(Month/Day/Year) (Street) DALLAS, TX 75206 6. Individual or Joint/Group Filing(Check Applicable Line) ___ Form filed by One Reporting Person _X_ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Common Stock 1,666,667 I Shares held by Renaissance Capital Growth & Income Fund III, Inc. ("R3") (1) Common Stock 2,500,000 I Shares held by Renaissance US Growth Investment Trust PLC ("RUSGIT") (1) Common Stock 1,250,000 I Shares held by US Special Opportunities Trust PLC ("USSO") (1) Common Stock 1,250,000 I Shares held by Premier RENN US Emerging Growth Fund Ltd. ("PRENN") (1)

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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Warrant (Right to Buy)	11/13/2007	11/13/2012	Common Stock	833,334	$ 1	I	Shares held by R3 (1)
Warrant (Right to Buy)	11/13/2007	11/13/2012	Common Stock	833,333	$ 1.5	I	Shares held by R3 (1)
Warrant (Right to Buy)	11/13/2007	11/13/2012	Common Stock	1,250,000	$ 1	I	Shares held by RUSGIT (1)
Warrant (Right to Buy)	11/13/2007	11/13/2012	Common Stock	1,250,000	$ 1.5	I	Shares held by RUSGIT (1)
Warrant (Right to Buy)	11/13/2007	11/13/2012	Common Stock	625,000	$ 1	I	Shares held by USSO (1)
Warrant (Right to Buy)	11/13/2007	11/13/2012	Common Stock	625,000	$ 1.5	I	Shares held by USSO (1)
Warrant (Right to Buy)	11/13/2007	11/13/2012	Common Stock	625,000	$ 1	I	Shares held by PRENN (1)
Warrant (Right to Buy)	11/13/2007	11/13/2012	Common Stock	625,000	$ 1.5	I	Shares held by PRENN (1)

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
PEARSON ROBERT C 8080 N. CENTRAL EXPRESSWAY SUITE 210 DALLAS, TX 75206	  X	Â	Â	Â
RENAISSANCE CAPITAL GROWTH & INCOME FUND III INC C/O RENN CAPITAL GROUP 8080 N. CENTRAL EXPRESSWAY, SUITE 210 DALLAS, TX 75206	Â	  X	Â	Â
RENAISSANCE US GROWTH INVESTMENT TRUST PLC C/O RENN CAPITAL GROUP 8080 N. CENTRAL EXPRESSWAY, SUITE 210 DALLAS, TX 75206	Â	  X	Â	Â

Signatures

Robert Pearson		11/23/2007
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Robert Pearson is an executive officer of RENN Capital Group, Inc. which serves as the investment adviser to R3, RUSGIT, USSO and PRENN and may therefore be considered beneficial owner of such shares. Reporting person disclaims such beneficial ownership.

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