TANDBERG Television Introduces Centralized Multiplatform Content Management System for Service Providers

TANDBERG Television, part of the Ericsson group (NASDAQ:ERIC), today introduced the WatchPoint® Content Management System (CMS). The system gives service providers unprecedented visibility of the content that enters their library and throughout the content lifecycle. This system is designed for the centralized management of any metadata format, content type, and workflow process. The file-based content ingested into and stored in the CMS may include VOD programs, advertising, music, and games. WatchPoint CMS increases overall operational efficiency through the automation of customized content processing via a rules management interface and extensible workflow. The system also provides a scalable technology infrastructure for efficient single or multi-screen strategies while enabling increased revenue opportunities by accelerating VOD business on any platform.

“This next-generation content management system takes the management of VOD services to new levels of efficiency. It allows operators to deliver more personalized entertainment options, increase content choices and innovative service offerings across multiple platforms," said Andrew Rowe, Vice President of Software Product Management at TANDBERG Television. “With WatchPoint CMS, we make it possible for operators to achieve efficiencies that will help build their brand, profits and market value."

WatchPoint CMS leverages TANDBERG Television’s expertise in each of the areas that comprise the core functionality of an end-to-end, multiplatform content management solution. With the new system, operators gain a broad range of business benefits and will be able to:

• Minimize deployment, support, and training costs of content management via a single, scalable content management system;
• Reduce errors and operational costs through the automation and centralized control and monitoring of assets within a unified multi-platform video infrastructure;
• Decrease per-title content processing costs, enabling more efficient management of large content libraries;
• Improve content management and accelerate VOD business opportunities over any distribution platform with advanced operator control;
• Increase overall operational efficiency by performing customized processing of content via enterprise class workflow management; and
• Easily expand VOD services to new platforms including broadband and mobile.

From a central location, service providers using WatchPoint CMS may easily manage assets coming from different content providers, via multiple ingest methods, and with different metadata. Content in the WatchPoint CMS can be controlled and categorized by a variety of methods on any metadata including fields such as actor, genre, studio, descriptive tags, etc.

For example, an operator would be able to create a set of promotional rules spanning multiple offerings over different viewing platforms, as desired. The CMS would then interact with other back office software as needed to satisfy the operator's promotional offering campaigns. Using WatchPoint CMS, the options for managing the daily activities of an on-demand business are limited only by the imagination of the operator.

TANDBERG Television will host the first public demonstrations of WatchPoint CMS at the NAB Show in Las Vegas, April 20-23, at its booth SU5108.

About TANDBERG Television

TANDBERG Television, part of the Ericsson group, delivers the multimedia technology and expertise that is moving digital video forward. Whether it's advanced compression systems, on-demand or content distribution, the company's award-winning solutions are used by the world's leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality solutions for Digital TV, HDTV, VOD, and IPTV.

For more information, please visit www.tandbergtv.com

About Ericsson

Ericsson is the world's leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 250 million subscribers. The company's portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of 'communication for all' through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27 billion (SEK 209 billion) in 2008. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on OMX Nordic Exchange Stockholm and NASDAQ

For more information, visit www.ericsson.com or www.ericsson.mobi.

Notes for Editors:

Metadata is the "data about the data" for any kind of content in any media. For example, each movie title may have tens to hundreds of metadata information including everything from the genre of the title, information about the cast and credits, words used to describe the movie, as well as licensing information. Metadata can also be considered the key words to help with the search and discovery of content files stored within a content management system, asset management system or content library.

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