UPDATE 2-AT&T's Xandr purchases TV advertising company clypd - source
October 17, 2019 at 19:39 PM EDT
AT&T Inc's advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target ads on television, according to a source familiar with the matter, in a move toward Xandr's goal of making TV commercials as personally targeted as digital ads.