UPDATE 1-AT&T's Xandr purchases TV advertising company clypd - source
October 17, 2019 at 18:45 PM EDT
AT&T Inc's advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target ads on linear TV, according to a source familiar with the matter, in a move toward Xandr's stated goal of making TV commercials as personally targeted as digital ads.