Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands honor Earth Day, a day to celebrate and inspire environmental consciousness and awareness, by reaffirming their commitment to create products that are GREENGUARD Gold Certified and are developed from responsibly sourced materials.
For many families, creating a healthy home starts with the nursery as a space designed to limit a child’s exposure to chemicals and toxins. Pottery Barn Kids, and its sister brand PBteen, offer a vast assortment of GREENGUARD Gold Certified products, providing customers with high quality, non-toxic furniture options that do not sacrifice design and style. Products that have achieved GREENGUARD Gold certification are low-emitting and meet rigorous chemical standards that reduces chemical exposure. Each product is screened for more than 10,000 chemicals and VOCs (Volatile Organic Compounds) that are commonly known to pollute indoor air.
“We are committed to creating products that are good for kids and good for the planet,” said Pottery Barn Kids and PBteen President, Jennifer Kellor. “Pottery Barn Kids is extremely proud to announce that its assortment of nursery seating and nursery furniture is already 100 percent GREENGUARD Gold Certified, and Pottery Barn Kids and PBteen are striving to be 100 percent GREENGUARD Gold Certified in all furniture by 2020.”
Mindful of the brands’ opportunity to lead the home furnishings industry in making a positive impact, Pottery Barn Kids and PBteen design products made from certified sustainable materials or processes that have a lower environmental impact than conventional alternatives. This includes wood sourced from sustainably managed forests, textiles made from FSC-certified eucalyptus fibers, upcycled fills made from recycled plastic water bottles, and organic cotton, which reduces water, pesticide and chemical use. To verify their commitment to creating safe and sustainable products, Pottery Barn Kids and PBteen products are certified by trusted and industry-leading third-party standards such as GREENGUARD, the Global Organic Textile Standard (GOTS), Oeko-Tex® and others. Pottery Barn Kids and PBteen are tracking to meet Williams-Sonoma, Inc.’s corporate goal to use responsibility sourced cotton in 100 percent of its cotton products by 2021. Currently, Pottery Barn Kids nursery and kids sheeting assortment is already more than 75 percent responsibly sourced, with an additional focus on organic cotton.
To learn more about Pottery Barn Kids and PBteen’s commitment to the environment and healthy wellbeing, please visit potterybarnkids.com/ourcommitments or pbteen.com/ourcommitments for more information.
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Contacts:
Pottery Barn Kids and PBteen
krstewart@wsgc.com
