Premier digital marketing solution joins leading car shopping site to increase car-buyer connections
MISSISSAUGA, ON, April 11, 2019 /CNW/ - Cox Automotive Canada's Dealer.com, the premier digital marketing solution and partner for dealerships, has announced its collaboration with CarGurus, a leading global online automotive marketplace.
The newly-formed alliance will enable Dealer.com clients to syndicate their vehicle inventory to CarGurus' site. This will ensure each client is offered an opportunity to showcase their vehicles to CarGurus' rapidly-growing consumer.
"One of the primary goals of our partnership with CarGurus is to offer our clients additional opportunities to increase consumer reach and sell more cars," said Maria Soklis, President, Cox Automotive Canada.
Dealer.com, with its proven track record for innovation and ground-breaking technologies, delivers a connected platform of websites, digital advertising and managed services, each backed by strategic support teams that configure solutions for each unique client. This in turn enables dealers to offer a more personalized digital shopping experience to their customers.
CarGurus has cultivated a reputation of bringing trust and transparency to the car-buying process, helping shoppers easily search local listings, find great deals, and connect with top-rated dealers.
"We're excited to partner with Dealer.com to enable more dealers in Canada to list their inventory on CarGurus," said Diego Sanson, Vice President of International Business Development at CarGurus. "As the fastest growing online automotive marketplace in Canada among our nearest competitors*, CarGurus offers an efficient customer acquisition channel that helps dealers connect with ready-to-buy shoppers and sell their vehicles."
*Comscore MMX® Multi-Platform, Custom-defined list includes CarGurus, Kijiji.CA Cars, AutoTrader.ca sites, Percent Change in average unique monthly visitors from Q4 2017 to Q4 2018, CA.
About Dealer.com Canada
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers, and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. In Canada, Dealer.com is managed by Cox Automotive Canada. For more information, visit Dealer.com/Canada.
Founded in 2006, CarGurus (Nasdaq: CARG) is a global, online automotive marketplace connecting buyers and sellers of new and used cars. The Company uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals from top-rated dealers. CarGurus is the largest automotive shopping site in the U.S. by unique monthly visitors (source: Comscore Media Metrix® Multi-Platform, Automotive – Information/Resources, Total Audience, Q4 2018, U.S. (Competitive set: CarGurus.com, Autotrader.com, Cars.com, TrueCar.com)). In addition to the United States, CarGurus operates online marketplaces in Canada, the United Kingdom, Germany, Italy, and Spain. To learn more about CarGurus, visit cargurus.ca.
CarGurus® is a registered trademark of CarGurus, Inc. All product names, trademarks and registered trademarks are property of their respective owners.
© 2019 CarGurus, Inc., All Rights Reserved.
Important Information Regarding Forward-Looking Statements About CarGurus
The information in this release about CarGurus contains forward-looking statements regarding future events that involve risks and uncertainties, and CarGurus' actual results may differ materially from those contemplated by such forward-looking statements. For further information regarding risks and uncertainties associated with CarGurus' business, please refer to the "Risk Factors" section of CarGurus' most recent annual or quarterly report filed with the SEC. Any forward-looking statements represent CarGurus' beliefs and assumptions only as of the date of this release. While CarGurus may elect to update forward-looking statements at some point, CarGurus specifically disclaims any obligation to do so.
About Cox Automotive Canada
Cox Automotive makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Dealer.com®, Dealertrack®, HomeNet®, Kelley Blue Book®, Manheim®, NextGear Capital®, Ready Logistics®, RMS Automotive®, vAuto®, VinSolutions® and Xtime®, along with a host of other brands in other countries, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents, and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. coxautoinc.ca
SOURCE Cox Automotive Canada Company