HIGH BRIDGE, N.J. - January 22, 2019 - (PressRelease.com)
An industry leader in Global Alignment, MedEvoke is uniquely focused on developing consistent, scientifically-compelling narratives and digitally-oriented solutions tailored to meet clients’ needs worldwide. Today, the company announces a new Clinical Trials division to add to its growing cache of offerings designed to serve its global client list. The Clinical Trials division will help clients align their protocols with one single scientific voice and targeted enrollment strategy for optimal trial management and outcomes.
Marc Sirockman, President of MedEvoke, expresses just how significant offering the Clinical Trials division is to the company’s client base, and how much client need has prompted solutions geared toward maximizing opportunities in this challenging arena. Says Sirockman, “Our clients are always surprised to learn that 86% of recruitment trials do not reach their targets within specified time periods, and they appreciate our being able to offer proven methodology to guide them in meeting enrollment benchmarks through our data-mining capabilities. We provide a feasible plan, help to increase awareness, stratify, and educate in a way that delivers maximal value for their products. Now, we’re pleased to announce an array of seasoned new hires will service the Clinical Trials division, as well as join the company’s expanding Medical Affairs staff.”
Linda Andersen has joined MedEvoke as Director, Strategic Accounts – Clinical Trials. Linda is an accomplished business development manager, dimensional marketer, and solutions-minded problem solver with over 20 years of pharmaceutical industry experience. She is passionate about providing clients with creative strategies that enhance compliance, engagement, and bridge the gap in communication between key stakeholders. This methodology puts emphasis on the entire patient-caregiver experience for improved outcomes for all. Over her career, Linda has developed marketing strategies in the therapeutic areas of endocrinology, rheumatology, oncology, dermatology, neurology, as well as rare diseases. She has contributed to the development of 2 patented patient-education pieces. She holds a B.A. in Communications from Montclair State University.
Sophia Maier has also joined the company as Director, Strategic Accounts – Clinical Trials. Sophia has a strong background in clinical nursing, as well as trial and project management. In her prior role, she served as a clinical nurse specializing in cardiac care at Abington-Jefferson Health. She has worked for several companies such as ICON Medical Imaging, assisting in identifying physicians to act as consultants and independent blinded reviewers for clinical trials. She has a B.S. in Biology from Temple University and a B.S. in Nursing from Drexel University.
David Loux joins MedEvoke as Director, Strategic Accounts – Clinical Trials. David has over 10 years of business development experience in the life sciences industry, supporting a range of solutions in digital media, mobile advertising, medical education, professional promotion, Direct-to-Consumer, and Point-of-Care initiatives in the oncology, cardiovascular, and rare disease categories, among others. Prior to his current role, David was a Senior Director of Life Science Solutions with Outcome Health.
Steve Close has been hired as Director, Strategic Accounts – Medical Affairs. Steve brings over 25 years of pharmaceutical industry experience to MedEvoke, having held senior management positions in academic and commercial medical publishing, medical communications, accredited professional education, and advertising agency account services. He has successfully provided leadership to sales teams via development of a clear, strategic focus in alignment with sales goals, that has resulted in consistent revenue growth year after year. At MedEvoke, Steve will lend his talents to consulting with Medical Affairs professionals within pharmaceutical and medical device companies to provide evidence-based communications solutions for both products on the market, and products in development.
Kara Wilson has been promoted to Senior Director of Research and Analytics. In this new role she will lead the Strategic Services Department, driving client analytics and company innovation. Kara previously built a project management department within Rutgers University and will bring her expertise in informatics and process development to this role.
Caroline Tylawsky has joined MedEvoke as Director of Client Strategy, where she will work with online, digital, and social media data to provide actionable insights and deep analyses for clients. Caroline began her career on the creative side of communications, focusing on social media engagement, content, advertising, and campaigns, before moving further into social media analytics, listening, and reporting. With over 8 years of experience developing online and social media strategies for clients, Caroline has championed deep data study and real consumer feedback to drive results. Caroline has a B.A. in Political Science and International Relations from Boston University.
Lise Goldstein has joined MedEvoke as Director, Client Services. Most recently, Lise was with the Phoenix Group as an Account Director. She is an accomplished Account Executive with extensive experience in business operations, account management, and strategic business planning. Lise brings over 20 years of relevant industry experience in the development of client-tailored solutions that have led to the successful execution of business strategies and tactical plans. In her role, Lise will manage and oversee Account Direction and Project Management.
Stefanie Zsamba has been hired as Strategic Account Director. Stefanie has over 12 years of pharmaceutical and healthcare experience. Prior to joining MedEvoke, Stefanie worked in managed care, leading several payer and health system initiatives such as market research, value proposition, and population health toolkits for several chronic disease areas. Over her career, she has worked in a variety of therapeutic categories including immunology, respiratory, hepatitis C, HIV, diabetes, and multiple sclerosis. Stefanie has a B.A. in Criminal Justice and Sociology from La Salle University in Philadelphia, PA.
Bridget Finnerty has joined MedEvoke in the role of Senior Medical Writer to support expanding business companywide. Bridget has extensive industry experience developing medical content across many disease states and therapeutic areas, including oncology, diabetes, and cardiovascular disease, among others. She has an M.S. in Biological Sciences from Lehigh University in Bethlehem, Pennsylvania.
Susan Maco has been hired as Project Manager, where she is integral to the company’s growing content management team. Most recently, Susan was an Account Manager at the Phoenix Group. She brings experience in account and content management to her position. She holds a B.A. in English from the College of New Jersey.
Sabrina Muriale has joined MedEvoke as Associate Project Coordinator. Sabrina is a recent graduate from Monmouth University. She has a B.A. in Communication with a concentration in Public Relations and Journalism. Sabrina will support the Client Services and Data Analytics teams.
As a premier provider of Medical Affairs solutions for over two decades, MedEvoke specializes in data analysis, cross-functional engagement, and seamless evolution of narrative – and offers its clients a real-time single-source platform that shares “one medical voice” throughout their products’ lifecycles. Expertise ranges from single product launches to life-cycle management to enterprise/portfolio solutions in varied therapeutic categories.
Marc Sirockman
msirockman@medevoke.com
908.240.8399
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Related Links
www.medevoke.com
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Original Source: MedEvoke Leverages Global Medical Affairs Profile With New Clinical Trials Division
