WD-40® Brand Debuts New Product for Automotive Professionals at the SEMA Show

To further meet the needs of automotive professionals, WD-40 Company is expanding its WD-40® Specialist® line of products and will debut Carb/Throttle Body & Parts Cleaner at the SEMA Show October 30 – November 2.

WD-40® Specialist® Fast-Acting Carb/Throttle Body & Parts Cleaner’s unique dual-action cleaning system breaks up tough, baked on carb deposits and blasts away wastes, leaving behind no residue. The result is an engine that starts up fast and easy, and levels to a smooth consistent idle with less stalling – perfect for withstanding extreme racing conditions or the daily commute to work.

Attendees at the SEMA Show will learn about how WD-40 Specialist Carb/Throttle Body & Parts Cleaner is the only all-in-one carburetor cleaner five-time Pro4 off-road champion Kyle LeDuc uses to clean his carburetor, throttle body and unpainted metal parts on his 4,000-pound EVVO II Raptor – which will also be display in the WD-40 Brand booth (#62129). LeDuc goes through 10 cans of the product a month on his four-wheel-drive, 4,000-pound truck.

“WD-40 Company’s commitment to innovation has led to a new, powerful formula meant to improve the performance of any vehicle,” said Patricia Olsem, senior vice president of marketing strategy and innovation at WD-40 Company. “If the Carb/Throttle Body & Parts Cleaner can clean a truck that is put through extreme racing conditions, automotive professionals will find it’s a great product to have for regular maintenance.”

In addition to viewing his vehicle, attendees can also meet LeDuc, who will make his SEMA Show debut in the WD-40® Brand booth, located outside by South Hall, built to look like an off-road finish line, on Friday, November 2 from 9 – 11 a.m.

In the booth, attendees will not only learn about how WD-40 Specialist Carb/Throttle Body & Parts Cleaner is used on LeDuc’s vehicle, but also how a variety of other products –including WD-40 Specialist True Multi-Purpose Grease, Spray & Stay Gel, Industrial-Strength Cleaner & Degreaser and WD-40 EZ REACH™ – are used via an interactive website application that’s already accessible at WD40.com/leduc99.

For more information about WD-40 Company’s newest product, which is available on Amazon, click here. For more information about WD-40 Company’s partnership with LeDuc and its involvement in the SEMA Show, visit WD40.com/SEMA. Follow the conversation at #WD40atSEMA and #SEMA2018 on Facebook, Twitter and Instagram.

About WD-40 Company

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company markets its multi-purpose maintenance products and its homecare and cleaning products under the following well-known brands: WD-40®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®.

Headquartered in San Diego, WD-40 Company recorded net sales of $380.5 million in fiscal year 2017 and its products are currently available in more than 176 countries and territories worldwide. WD-40 Company is traded on the NASDAQ Global Select market under the ticker symbol “WDFC.” For additional information about WD-40 Company please visit WD40Company.com.

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