Drift Launches the First Conversational Account-Based Marketing Platform

Drift, the world’s first and only conversational marketing and sales platform, today unveiled the future of account-based marketing with the launch of Drift ABM.

Drift ABM allows marketing and sales teams to provide a personalized experience at scale whenever someone from a target account lands on their website. Instead of relying on lead forms, gated content, and taking hours to follow-up, Drift ABM gives the best prospects a direct line to sales and provides the modern buying experience that people expect today. Here’s how it works:

• Sales reps will get real-time notifications whenever someone from a target account is live on their website and can then reach out instantly to say hello with a personalized message.
• If a sales rep is not available when the target account is live on the website, Drift’s chatbot will jump into the conversation and handle booking a meeting with the target account for later.
• Managers will have easy access to reporting to monitor team performance and see how many conversations sales reps are having with target accounts.

Say Hello To The Future Of Account-Based Marketing

“A key piece of the account-based marketing experience has been missing,” said Drift CEO David Cancel. “With ABM, marketing and sales teams invest so much time, energy, and budget into creating an amazing, personalized experience for the people at those target accounts -- but then they drive them to lead forms or a piece of gated content. That’s like spending all of your time and effort driving the right people into your store and then ignoring them once they actually show up. Over the last few months we’ve had the opportunity to re-think how account-based marketing should work in a world that runs on real-time conversations, and that’s what we’re bringing to market today with Drift ABM.”

“I was pretty excited the first time I saw Drift’s LeadBot in action, but I’m more excited about what I can do with Drift ABM,” said RapidMiner Chief Marketing Officer Tom Wentworth. "We get a lot of traffic, and finding qualified inbound leads can often be like searching for needles in a haystack. Drift ABM makes it easy for us to sift through those inbound leads and roll out the red carpet for the high-value accounts that come to our website everyday.”

Drift ABM is available worldwide starting today. To schedule a personalized demo with the Drift team, visit https://www.drift.com/#drift-abm-launch

About Drift
Drift is the world’s first and only conversational marketing and sales platform. With its quickly evolving set of tools and playbooks, Drift is leading businesses through the customer-driven revolution by using conversations to unlock hypergrowth. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres. Learn more at drift.com.

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