Why Clorox tapped Steph Curry to boost one of its 'growth brands'

Clorox Chairman and CEO Benno Dorer pointed to Brita water filtration's one of the company's "growth businesses" at the company's annual meeting in Oakland. They'll have to do some heavy lifting to offset the slower growth found in today's grocery aisles. That may be why Clorox turned to the Golden State Warriors' Steph Curry to promote Brita.