Traditionally, BMW's biggest rivals have been luxury automakers with massive market share--companies like Mercedes-Benz and Lexus. In press releases and news articles, those are the companies to which BMW compares itself and its sales. But a new pair of BMW ads takes aim at a much, much smaller player in the automotive ecosystem: Tesla Motors. The... BMW 330e comes for Tesla Model 3 in new ads: Does it miss?
August 10, 2016 at 10:41 AM EDT
Traditionally, BMW's biggest rivals have been luxury automakers with massive market share--companies like Mercedes-Benz and Lexus. In press releases and news articles, those are the companies to which BMW compares itself and its sales. But a new pair of BMW ads takes aim at a much, much smaller player in the automotive ecosystem: Tesla Motors. The...
Traditionally, BMW's biggest rivals have been luxury automakers with massive market share--companies like Mercedes-Benz and Lexus. In press releases and news articles, those are the companies to which BMW compares itself and its sales. But a new pair of BMW ads takes aim at a much, much smaller player in the automotive ecosystem: Tesla Motors. The... 