WOW Website Redesigned to Help Transform Women’s Wrestling
DENVER - Feb. 1, 2016 - PRLog -- The1stMovement (The1stMovement.com) (T1M), a digital agency focused on best in class digital solutions, is proud to announce their partnership with WOW – Women Of Wrestling (wowe.com) – to launch the “Get to Know Your Superheroes” digital marketing campaign. This new, innovative campaign celebrates fans’ enthusiasm for women’s wrestling through a new, massively connected digital ecosystem that spotlights WOW’s female superheroes.
“WOW has a unique story to tell and our goal was to help WOW define their brand and inspire and empower their audience through sports entertainment,” said Ming Chan, CEO of The1stMovement. “We worked with WOW to create a cohesive, emotionally engaging platform that would act as the North Star for their mission of challenging the status quo and transforming women’s wrestling.”
The heart of the new digital campaign includes the re-launch of wowe.com, which now not only has a fresh look and feel, but also features the WOW Superheroes Collection, where fans can explore profiles, photos, videos and the latest news for each of WOW’s 17 women wrestlers.
“We’re always looking for ways to inspire our fans and to provide the best possible customer experience,” said Jeanie Buss, Los Angeles Lakers President and WOW Owner. “T1M played a critical role in helping us transform our brand – taking the time to dive deep into research to understand our target audience, helping us define a brand position and launch a digital campaign that is truly in tune with our enthusiastic fan base and their love of strong, confident female athletes.”
“We’re excited about the re-launch of WOW and that we’ve been able to expand our digital presence, offering our fans an exciting digital universe where they can learn more about their favorite wrestlers and their unique stories. Our focus over the next year will be to build out a virtual WOW world, where fans can not only explore our site but also follow and cheer on wrestlers through their social networks,” continued Buss.
For more information about WOW, visit http://www.wowe.com/ and for T1M, visit
The1stMovement.com.
About The1stMovement, LLC
The1stMovement (T1M) is an independently-owned, MBE certified digital agency dedicated to fundamentally evolving behavior through creating engaging digital experiences for brands in the relationship era. With offices in Los Angeles, Denver and Hong Kong, T1M leverages digital strategy, creativity and technology to build awareness, community, and commerce for many of the world's most renowned brands. For more information, visit www.the1stmovement.com (http://the1stmovement.com/).
About WOW-Women Of Wrestling
WOW is the premier organization and content provider for live events and programming featuring women’s professional wrestling. Its characters, empowered women from all different backgrounds and professions, are marketed as “WOW Superheroes” and are the main attraction of every WOW presentation. WOW’s digital ecosystem consists of its own website, Facebook, Twitter, Instagram and YouTube channel. Together, these systems comprise the ‘WOW World’ customer platforms. To join the WOW World and for further information on the WOW Superheroes, visit About WOW-Women Of Wrestling www.wowe.com (http://wowe.com/).
Contact
Ming Chan
***@the1stmovement.com
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The 1stMovement (T1M) Partners with WOW-Women of Wrestling to Rebrand Digital Ecosystem for ”Get to Know Your Superheroes” Launch
February 01, 2016 at 07:37 AM EST
