Roku And Innovid Roll Out Interactive Video Ads, Including SMS-Based Reminders To Watch

 Roku users will now begin to see more personalized, targeted, and interactive video ads in their Roku apps, thanks to a new partnership between the streaming media device maker and video advertising provider Innovid. Using a Roku remote, users engaging with the new ad format will be able to do things like play games, take quizzes, check out a local retailers’ top products or current… Read More