Petcha.com Partners with Trupanion to Help Pets Find Forever Homes

I-5 Publishing and Trupanion today announced a new alliance that brings together animal rescues, shelters, and breeders to provide medical insurance to pets available on I-5 Publishing’s new pet finding website, Petcha.com.

The collaboration will focus on three key areas:

Integration of Trupanion data with Petcha Shelters, Rescues and Breeders: Petcha.com will offer Trupanion’s medical coverage plan to any consumer that acquires a dog or cat from any shelter, rescue or breeder that participates in Trupanion’s Shelter Support Program. This provides the new pet owner with medical coverage from Trupanion available at any veterinary hospital, emergency care center, or specialty hospital in the U.S., Canada, and Puerto Rico. Pets that qualify for this program will be tagged with Trupanion’s logo on Petcha.com.

Pet Registration: Consumers that register their pets on Petcha.com will not only receive coupons, discounts and valuable content on care for their specific pet’s life stage and type, they will also receive a certificate for Trupanion’s medical coverage.

Content and Education: As medical insurance for cats and dogs is fairly new to the U.S. marketplace, Petcha.com and Trupanion will work together to help educate pet owners, veterinarians, and the shelter/breeder community as a whole with native content on Petcha.com and to the nearly 2 million registered users on I-5 properties.

“Trupanion provides a powerful product that dramatically improves the lives of pets and their owners and is a way to support the number one goal of Petcha.com, keeping pets in homes. This partnership truly provides an important benefit to consumers,” said Jennifer Black-Glover, chief digital officer for I-5 Publishing. “This important partnership with Trupanion will change the way people care for their pets – allowing coverage while pet owners work to figure out all the other things that go along with owning a pet. When it comes to medical insurance for pets, Trupanion is the undisputed leader enabling peace of mind when pet health care issues arise. We are thrilled to partner with Trupanion to accomplish this mission and provide this service.”

“Through working with Petcha.com, we will be able to help more pets get the best care possible. The new pet finding site is user friendly making it easy for potential pet adopters to find the perfect pet for them, helping more cats and dogs find forever homes,” said Margi Tooth, head of marketing for Trupanion.

About Trupanion

Founded in 2000, Trupanion (NYSE: TRUP) provides medical insurance for cats and dogs in the United States, Canada and Puerto Rico through its affiliated entities. With 218,000 total enrolled pets as of 12/31/2014, Trupanion is North America’s second largest pet medical insurance provider with the mission to help the pets we all love receive the best veterinary care. The Trupanion pet medical insurance plan is a simple, fair and comprehensive policy that pays 90% of the covered veterinary costs for illness and injury claims with no payout limits per incident, per year, or over the lifetime of the pet. Trupanion policies are underwritten by the American Pet Insurance Company in the U.S. and the Omega General Insurance Company in Canada. For more information please visit Trupanion.com.

About I-5 Publishing

I-5 Publishing is a media powerhouse and the leading provider of multi-platform content for special interest communities and brands, including Dogster, Catster, Petcha.com, and the I-5 Pet Network, the world’s largest owned-and-operated pet network.

I-5 is the only truly full-service publishing services organization – offering brands a complete solution from content generation to cross-platform preparation to distribution into mass market and specialty retailers as well as consumers’ homes. I-5 Publishing was founded in 2013 and is headquartered in Irvine, CA, with offices in Los Angeles, CA, Lexington, KY, Chicago, IL, Shelton, CT and Metuchen, NJ, and San Francisco, CA.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150305005543/en/