East End Cosmetics Reports on the Rise of Semi Branded Cosmetic Ranges

Nowadays, conventional big brand cosmetics have to compete with rising semi brand and organic natural cosmetics markets. This is due to the ease of online shopping, the need for niche products and the rise of social media marketing options.


Since the 1900's, the cosmetic industry has been controlled by conventional multi-national corporations such as L'Oreal, Lancome, Avon, Nivea and Neutrogena. Cosmetics are divided into six main categories; skin care, hair care, makeup, perfumes, toiletries and oral cosmetics. The makeup market includes products for the face, eye, nails and lips and nowadays many manufacturers concentrate on offering product ranges that have the same benefits as skin care products such as protection against UV rays, moisturizing and anti-aging benefits.

Product innovation has led to a widening range of formats and textures, especially when it comes to organic makeup products. The demand for organic ingredients continues to rise, as consumers look to minimize the number of potentially harmful substances that they use and opt for healthier products with natural elements such as plant extracts and Vitamin E. This has seen the rise of niche markets such as the organic natural cosmetic market.

Apart from this, the cosmetic industry seems to be developing continuously with the advent of internet companies. Online shops and mail order household sales have less overhead costs, and are able to supply original big branded cosmetic items at affordable prices.

A new addition to the cosmetic industry is the rise of semi brand products such as W7, Royal and Body Collection. These small cosmetic brands are of good quality and are extremely affordable compared to giant makeup brands. These semi brands are rising fast through the advent of social media marketing, and embrace consumer buying and trialing habits such as online purchases, reading new trends via beauty blogs and sharing information through Facebook and Twitter. Most of these brands have a zero marketing budget, and rely solely on social media and word-of-mouth advertising through satisfied customers. This way they avoid the mark-up of prices that bigger brands have, and can afford to sell their products at a fraction of the cost.

Another edge that smaller brands have is that they are able to respond faster and in a more personal manner to the customer using social media platforms - a move that ensures a devoted fan base. Also, smaller makeup brands distribute their products free to young beauty 'bloggers' who have their own YouTube channels to review their products. This is an authentic, real approach to convey personal experiences, as opposed to paid advertisements and marketing 'spiel'.

Semi brands are also able to develop products and get them on the shelf faster than bigger companies. They can dabble in experimental, innovative, risky products and can target small and niche markets, which bigger brands tend to avoid.

About East End Cosmetics (EEC)
Located in London, EEC sells high quality make up, skin care, fragrances, toiletries and hair products at affordable prices. EEC has been selling genuine branded cosmetics and perfumes including Calvin Klein, Dolce & Gabbana, L'Oreal and Max Factor at discounted prices for over 30 years. EEC also offers excellent quality affordable semi brand ranges such as W7, Royal and Body Collection. For more information: http://www.eastendcosmetics.co.uk/

Company Contact Information
East End Cosmetics
Conard Warnacula
131, Middlesex Street,
London
E17JF
+44 (020) 8965 0921

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Original Source: East End Cosmetics Reports on the Rise of Semi Branded Cosmetic Ranges