IceMule Launches World's First Portable Leak-Proof Soft Cooler

By: PRLog
Provides Freedom to Outdoor Enthusiasts, Radio-Frequency Welded Technology Allows 24-hour Cooling, ability to Float and Roll-up for Storage, Starts Kickstarter Campaign for Full-Line Launch Oct. 30
PRLog - Oct. 30, 2013 - ST. AUGUSTINE, Fla. -- Outdoor recreation is growing in popularity with nearly 140 million people making it a part of their lives. According to industry reports*, $646 billion is spent in the industry each year, supporting 6.1 million direct jobs and $80 billion in federal, state and local tax revenue. Even during the recent recession, this category grew five percent while others faltered. With the increasing popularity of outdoor recreation activities comes the demand for new and innovative products, like the IceMule Cooler (www.icemulecooler.com).

The IceMule Cooler is the world’s most portable high-performance cooler.  It combines the portability of a backpack with the performance of a hard cooler. It keeps ice intact for up to 24 hours. It rolls up for storage in its own stuff sack. And it even floats (which is important for boaters).

The IceMule Cooler Company has recently announced a major expansion of its line and hopes to raise additional funding for its full product launch through a campaign on Kickstarter, the popular crowd-funding platform.

Kickstarter features a large range of different projects, both big and small, and makes many business ventures possible through the direct support of the general population. The site is aimed at people who believe in bigger ideas and want to back local entrepreneurs or artists by making donations that start from as little as $1. The campaign http://www.kickstarter.com/projects/icemulecoolers/icemule-the-worlds-most-portable-high-performance runs Oct. 30 to Dec. 4, 2013.  And not only is Kickstarter an opportunity for IceMule to raise funds, it’s also an opportunity for customers to pre-order one of the new IceMules – and demand has been growing since the company announced the new line’s upcoming availability a few weeks ago.

“Whether it’s hiking and camping with friends, kayak fishing or sailing, or just spending the day on a beach, we think you should go where you want to go and easily carry a real, high-performance cooler with you,” says James Collie, founder and CEO of IceMule Cooler. “Coolers have become commoditized and there has been very little serious innovation taking place – especially in the soft-cooler arena.  But, based on consumer reaction so far, we know that there is a huge market requirement for portable coolers that actually work as well as hard coolers, that’s why we’re so excited to take our launch to the next level,” says Collie.

The IceMule’s patented design is based on a traditional dry-bag concept that utilizes welded seams so the cooler can carry real ice without leaking, even when turned upside down. What differentiates the IceMule from dry bags (which paddlers use to keep their gear dry) is the double-layered shell that houses insulating foam between the layers.  This, in essence, creates an incredibly well insulated dry bag cooler. The watertight roll-top closure and side release buckle ensures that the IceMule is easily accessible, while the padded back strap makes it highly portable. At the end of a fun day enjoying the great outdoors, you simply release the IceMule air valve and it compresses and rolls up for easy storage.

IceMule has successfully been selling its initial product, the IceMule CLASSIC Cooler, online for the past three years through the company website at www.icemulecooler.com, while simultaneously refining more designs based on feedback from customers. There are now three classifications of the product available: the IceMule Classic, the IceMule Pro and the IceMule Pro Catch.

THE IceMule CLASSIC Cooler is a highly versatile cooler that has formed the core of the company’s success so far. It’s the perfect everyday cooler for hikes, visits to the beach, lunch, boat trips, family outings and picnics. It is even tall enough to chill that special bottle of wine for a romantic vino and cheese date in the park. Or if tailgating and Nascar are your game, the size of the Classic could be right up your alley. It incorporates a soft material that allows the unit to be folded down and stored underneath seats, making it the perfect cooler for concerts or sporting events.

THE IceMule PRO Cooler is a completely new line that is designed to meet the demands of more extreme adventures. It is ruggedly tough, as comfortable to carry as technical backpacks and large enough to store all the necessities for a weekend hike into the backcountry. It is the world’s most portable, high-capacity, high-performance cooler and features an ergo design with ventilated back straps and pads for comfort. The Pro is designed for people who embark on longer hiking treks and who need to transport beverages and supplies over long distances while retaining their freshness and temperature. It incorporates a military-grade design that meets all the demands of longer hikes and multi-day events.

THE IceMule PRO CATCH Cooler is specifically designed to meet the needs of kayak fishing, paddleboard fishing and fishing fans. This cooler’s very technical design delivers the simplest and most efficient fish catch cooler on the market. The Pro Catch will quickly and easily strap on to a paddleboard or a kayak. Furthermore, like all IceMule Coolers, this one floats, making it a catamaran sailor’s dream.

About IceMule, Inc.
The IceMule™ resulted from a simple need: to create a real cooler—one that carries real ice—that allows outdoor and sport’s enthusiasts to comfortably and easily carry everything they need. The idea for the IceMule™ was born on a hot, spring day when the cooler's inventors were enjoying a daylong hike in Virginia. Knowing they wouldn’t be able to stop for cold drinks along the banks of James River, and unable to find a good waterproof portable cooler, they created a make-shift cooler out of a day pack and double lined it with plastic trash bags before filling it with ice, cold drinks and sandwiches. The design seemed like a good idea until the trash bags broke and ice water flooded one of the hiker's backs. A wet hiker, warm drinks and soggy food started the wheels of innovation turning. When the hikers returned home, they set out to design their own soft-sided, waterproof and portable cooler that could keep ice intact, was comfortable enough to carry on long hikes and versatile enough to use for a variety of different purposes. Several months, dozens of prototypes and many days of field-testing later, the ultimate cooler was born.

Now the IceMule™ Company is expanding its line to make sure that no matter what your adventure, there will be an IceMule designed for your specific needs.  To help with this effort please visit our Kickstarter campaign page.  The IceMule campaign will commence on Oct. 30. For more information visit www.icemulecooler.com, facebook.com/icemule, twitter.com/icemulecooler.

*Source: The Outdoor Recreation Economy, Outdoor Industry Association

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