Miami Web Company launches their new website after revealing new identity. Upon recognizing the disconnect between their services and their brand, they set about rebranding their business. With their new brand and image they can better match their services to the right audience: businesses who want to improve their internet traffic, sales, and web presence through SEO and Internet Marketing.
PRLog - Jun 27, 2013 - MIAMI LAKES, Fla. -- Miami is known for its beaches, weather, and people (okay, okay, and for their basketball team also). And there is an up an coming Internet Marketing company representing the beautiful city: Miami Web Company.
When they first opened in 2009, using the name Total Graphics of Miami, they existed to help businesses promote their products &/or services through custom printed marketing materials and websites. But with the rapid change of the web and the growing presence of businesses on the internet their marketing focus shifted. They began using primarily the internet to market their clients' businesses where they could achieve greater and measurable results. But the services they were offering were no longer being reflected by their business name. Their rebranding and name change is a reflection of how technology and the internet has transformed the marketing sphere.
We are a “company” in “Miami” and we do “web” stuff!
They started by changing their company name to something that reflected their services. The founder, Erik Gonzalez, in a recent blog post explained why he chose the new name.
"In our clients eyes we were their web developers, the SEO guys, the internet marketing team, yet our business name, our brand, was Total Graphics of Miami?! What the heck? It really made no sense. There was a huge disconnect between our services and brand name."
The new business name: Miami Web Company is self explanatory , geo targeted, keyword rich, and broad enough to encompass today's internet marketing realm.
SEO + Multi Channel Marketing = Successful Web Presence
It's interesting to note that while Search Engine Optimization (SEO) is at the heart of what they do it's not included in their business name. Erik explains this was a calculated decision.
"Search engine optimization has evolved so much in the past year and SEO’s do more than just build links and rank on page one. In order to be successful, we also do multi channel marketing, market research, web analytics, conversion rate optimization, web development, e-mail marketing, social media strategies, and more."
This is the consensus amongst SEO consultants.
The new site, MiamiWebCompany.com, was launched last month. They offer comprehensive internet marketing services and focus on what delivers the greatest ROI: Search Engine Optimization, Conversion Rate Optimization, E-mail Marketing, and custom Web Design & Development.
For a free analysis of your website contact Erik at 305-822-8200. Miami Web Company headquarters is located in Miami Lakes.
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Small Business Makes Critical Change in Order to Grow
June 27, 2013 at 06:00 AM EDT
