LightHaus today announced that Foot Locker, Inc. (NYSE: FL), the world’s largest athletic specialty retailer, has deployed the LightHaus Visual Customer Intelligence (VCI) solution to measure customer traffic and sales conversion rates at all of its Champs Sports stores in the U.S. and Canada, as well as its Foot Locker Canada stores. Recognizing the benefits of deploying Visual Customer Intelligence solutions throughout the chain, Foot Locker is adopting LightHaus VCI in stores in U.S., Canada, Europe, and Australia.
“At Foot Locker, we know that the key to becoming the leading global retailer of athletically inspired shoes and apparel is our sustained focus on our customers,” said Dick Johnson, Chief Operating Officer of Foot Locker, Inc. “We are deploying LightHaus VCI across our banners because it gives us reliable customer traffic data that we can use in our drive to improve productivity. LightHaus goes beyond traffic measurement though, as it helps us understand how our customers engage with us in our stores. We’re looking forward to bringing more stores onto the LightHaus VCI system and using this new in-store data to fine tune our operations.”
Foot Locker is deploying the LightHaus VCI system to measure and evaluate customer traffic and shopping behavior in Foot Locker and Champs Sports stores around the world. By integrating LightHaus VCI traffic data with its workforce management application, the Company can schedule its staff based on the sales opportunity—the number of customers in the store—to ensure it has the right employees in the right place at the right time. In addition, Foot Locker can report daily conversion rates to help store managers improve sales productivity. The Company is also using the LightHaus VCI system to test the effectiveness of new store layouts, merchandising concepts, and marketing campaigns.
“We are excited to be working with Foot Locker as they integrate sales conversion into their daily business operations to gain competitive advantage,” said Ross Mitchell, president and CEO of LightHaus. “Foot Locker takes customer analytics very seriously. They recognize that measuring traffic to manage sales conversion rates can help them increase overall sales productivity to drive their continued financial success and business growth.”
About LightHaus Visual Customer Intelligence
The LightHaus Visual Customer Intelligence™ system uses data from in-store video cameras to measure customer traffic and browsing behaviors. By examining all aspects of customer engagement, the LightHaus VCI solution transforms how retailers monitor and understand customer behavior in brick-and-mortar stores. With LightHaus VCI, retailers can discover what drives sales conversion at the product, category and store level, and use these insights to increase revenues and overall store performance.
LightHaus™ fills a previously unmet industry need with its in-store video analytics solutions for retailers. The LightHaus Visual Customer Intelligence™ system (VCI) examines in-store shopping behavior and provides the granular, highly accurate business intelligence retailers require to improve customer service, merchandising, and marketing strategies. Anchored by a veteran team from its headquarters in Vancouver, LightHaus supports customers and partners from strategic sites throughout the globe. It brings deep expertise in pioneering innovative technology rollouts to global retail brands.
About Foot Locker
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS stores, as well as its direct-to-customers channels, including Footlocker.com, Eastbay and CCS.com, the Company is the leading provider of athletic footwear and apparel.