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Stores shift gears to lure back-to-school shoppers

As retailers head into the critical back-to-school season, the industry's second-biggest selling period, they're using an array of new tools and deals to spur consumers to buy. They also hope exclusive products such as Madonna's Material Girl line at Macy's Inc. and trends such as skinny jeans, so-called jeggings, and iPads, will spur demand.
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