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Originally Posted On: https://bippermedia.com/what-makes-the-perfect-b2b-seo-strategy/
Did you know that 68% of all activities online start with the use of a search engine? As a business owner, harnessing this traffic is vital for success. But how do you attract business customers instead of consumers?
One way is with a sound B2B SEO strategy. Read on as we tell you the main stages and how to implement your own SEO plan.
What is B2B SEO?
Business-to-business (B2B) SEO is the process of optimizing your website so that it ranks for keywords on search engines. While this is similar to normal SEO, in this instance you choose keywords and create content that attracts business customers specifically. Most strategies follow three main steps.
- Find keywords related to your service or product
- Create content and pages to include the keywords on
- Create backlinks to the pages
Once you implement the above strategies, you will soon see your pages rise up the search engine algorithms. However, this B2B SEO strategy does take time.
Searching for Keywords
The first part of the process is to search for keywords. However, this requires a slightly different approach when you are targeting businesses instead of consumers. Instead of volume, it pays to target more niche keywords.
Imagine you sell wholesale sneakers. You don’t want high-volume traffic that is looking for “red sneakers” as many of them will want to buy a solitary pair.
A keyword like “wholesale sneakers” may have a lot less search volume, but it will be a more quality form of traffic. People are looking for something very specific, and are more likely to become a conversion. Therefore, you should aim for quality traffic keywords as opposed to volume, catering to your specific service or product.
Another tactic is to work backward. Look on industry and trade websites to see what problems businesses are encountering and what solutions they need. From this, conduct related keyword research to see what terms will come up.
Creating Business-Related Content
Once you have conducted your keyword research, you then need to create the content in which you will embed them. If you are conducting your own SEO strategy, then stick with what you know. For example, there is no point in creating video content if you don’t know how to edit or have the right equipment.
For many people, a blog is an ideal way to start. This can include news, reviews, and helpful how-to articles for your clients. However, as this is business-focused and not consumer, there are a few added considerations you should make.
Know Your Audience
When it comes to consumer search engine traffic, content tends to aim itself at a wide range of readers. This makes sense, as you don’t know who will be coming from Google or other search engines. However, with B2B sales, you should have a much clearer idea of the people searching for your products.
For example, if you have a service that upgrades standard definition videos to high definition or further, you have an idea of who will be looking for you. It is going to be media companies, or those preserving archive footage. This means you can tailor your language and approach based on their intent, behavior, and even their budget.
Create Custom Landing Pages
Custom landing pages help move people down the sales funnel quicker. Imagine you click on an ad for a special offer on a product. However, when you click on the link, it takes you to the website homepage where you have to search through menus to find the offer you wanted.
Most people would give up and look elsewhere. However, one great SEO tip is that by creating a custom landing page you provide the information right away. You can also use images and language that appeal to the person who visits, pushing them further towards your goal.
You may just want them to sign up for a consultation, in which case you would include the signup box on the page. You may want them to make a sale right away, in which case the content should lead them toward a purchase. Decide on the desired outcome and tailor the content towards attaining it.
Building Backlinks
Backlinks are a link from one website back to your own. They act as a recommendation for search engines. The more websites backlink and recommend your content, the higher it will appear on results pages.
Not all backlinks are created equal. Ones from high authority websites to your own will be worth much more than ones with low authority. As well as this, spam-related backlinks can also mean your domain gets penalized by Google.
Building backlinks takes time. As you get your business out there and into the media, make sure links are placed back to your company website. Register on business trade platforms to get additional ones.
A popular way to increase them is by guest posting. This is when you write content for another website and get a link back to your own. If you don’t have time to do this, many SEO companies can provide guest posting services for you.
Audit Your Website
The final step involves auditing and optimizing your website. This is known as technical SEO. It often involves lots of techniques in the back end, so it may require the hiring of a company or web developer to help you out.
One of the main goals here is to speed up your website. Many people will give up on a site that does not load in under three seconds. You will also suffer penalties for SEO if your website is slow.
Getting Assistance With a B2B SEO Strategy
Implementing a B2B SEO strategy takes time and effort. If you don’t already have a team to do this, then consider getting help. Outsourcing the services can speed up the process exponentially.
Bipper Media can provide world-class SEO services and backlinks for your company. With our help, you can dominate Google Search and get the traffic you need. Contact us here to book a call immediately.
