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Ulta (ULTA): Buy, Sell, or Hold Post Q2 Earnings?

ULTA Cover Image

Ulta has had an impressive run over the past six months as its shares have beaten the S&P 500 by 11.3%. The stock now trades at $509.41, marking a 24.2% gain. This was partly due to its solid quarterly results, and the run-up might have investors contemplating their next move.

Is it too late to buy ULTA? Find out in our full research report, it’s free for active Edge members.

Why Does Ulta Spark Debate?

Offering high-end prestige brands as well as lower-priced, mass-market ones, Ulta Beauty (NASDAQ: ULTA) is an American retailer that sells makeup, skincare, haircare, and fragrance products.

Two Positive Attributes:

1. Store Growth Signals an Offensive Strategy

A retailer’s store count often determines how much revenue it can generate.

Ulta sported 1,473 locations in the latest quarter. Over the last two years, it has opened new stores at a rapid clip by averaging 3.5% annual growth, among the fastest in the consumer retail sector. This gives it a chance to become a large, scaled business over time.

When a retailer opens new stores, it usually means it’s investing for growth because demand is greater than supply, especially in areas where consumers may not have a store within reasonable driving distance.

Ulta Operating Locations

2. Stellar ROIC Showcases Lucrative Growth Opportunities

Growth gives us insight into a company’s long-term potential, but how capital-efficient was that growth? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

Ulta’s five-year average ROIC was 32.1%, placing it among the best consumer retail companies. This illustrates its management team’s ability to invest in highly profitable ventures and produce tangible results for shareholders.

One Reason to be Careful:

Long-Term Revenue Growth Disappoints

A company’s long-term sales performance is one signal of its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Over the last six years, Ulta grew its sales at a mediocre 8.6% compounded annual growth rate. This wasn’t a great result compared to the rest of the consumer retail sector, but there are still things to like about Ulta.

Ulta Quarterly Revenue

Final Judgment

Ulta’s positive characteristics outweigh the negatives, and with its shares outperforming the market lately, the stock trades at 20.7× forward P/E (or $509.41 per share). Is now a good time to buy? See for yourself in our full research report, it’s free for active Edge members.

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