Aura Insure Expands Access to Affordable Health Insurance in Four New States

DALLAS - April 16, 2025 - PRLog -- DALLAS, TX - Aura Insure, a digital health insurance platform, announces today its expansion into Florida, Ohio, Michigan, and South Carolina. The Dallas-based company now enables self-employed individuals and small businesses in these states to shop, compare, and enroll in affordable ACA-compliant health plans in as little as 15 minutes.

This strategic expansion builds on Aura Insure's initial success in Texas, bringing its simplified insurance enrollment platform to millions of potential customers across the Southeast and Midwest. Residents in these states can immediately access the platform to find plans that include $0 monthly premiums for qualifying individuals.

"Self-employed individuals and small businesses face unique challenges when navigating the health insurance market," said Ericka Luddy, CEO and founder of Aura Insure. "We're bridging this gap by offering a simple, online-first experience that helps individuals and small teams find affordable, ACA-compliant plans — many with $0 monthly premiums."

The platform streamlines the traditionally complex insurance selection process. Users can get quotes in under two minutes by answering basic questions, see real-time plan options from top carriers with upfront pricing, and complete enrollment in about 15 minutes without paperwork or agent calls.

Aura Insure's expansion addresses critical insurance challenges in these states, where self-employed workers and small business owners often encounter limited affordable options, confusing eligibility rules, and time-consuming research when trying to secure coverage.

Residents in the newly served states now have access to plans featuring low copays and deductibles, coverage from national carriers including Ambetter, Cigna, and UnitedHealthcare, and built-in benefits like mental health coverage and telehealth visits.

"One of the most surprising insights we've gained is how many self-employed individuals and small business owners assume affordable health insurance simply isn't an option for them — when in fact, many qualify for plans with $0 monthly premiums," Luddy explained.

This expansion represents a significant step toward Aura Insure's goal of becoming a nationwide platform by the beginning of the next open enrollment period.

Customers can begin shopping for plans immediately, with coverage available to start on a monthly rolling basis.

About Aura Insure
Founded in 2024 and headquartered in Dallas, Texas, Aura Insure simplifies the health insurance process for self-employed individuals, gig workers, and small businesses. The company's mission is to help more people protect their health, families, and peace of mind — or as they say, to "Protect your Aura." For more information, visit www.aura-insure.com

Media Contact:
Ericka Luddy
CEO, Aura Insure
hello@aura-insure.com