Mordor Intelligence has published a new report on the Fresh Vegetables Market, offering a comprehensive analysis of trends, growth drivers, and future projections.
-- Introduction: Fresh Vegetables Market Overview
According to a research report by Mordor Intelligence, the global fresh vegetables market size is poised for steady growth over the forecast period, reflecting increasing consumer demand for healthier diets and convenient produce options. The market, valued at USD 757.15 billion in 2026, is projected to reach USD 883.62 billion by 2031, growing at a CAGR of 3.14%. Population growth, rising middle-class purchasing power, and post-pandemic food security initiatives are driving sustained demand for fresh vegetables worldwide.
Urban consumers are demanding traceable, high-quality produce, prompting stricter sourcing standards. At the same time, controlled-environment farming and climate-resilient seeds help stabilize supply, supporting steady fresh vegetables market growth.
Key Trends in the Fresh Vegetables Market
Adoption of Climate-Resilient Seed Varieties
The growing prevalence of drought-tolerant, heat-resistant, and pathogen-resistant vegetable cultivars is enhancing yield stability and reducing input costs. Farmers in countries like India and Kenya are increasingly using tomato and pepper varieties that tolerate high temperatures without compromising shelf life. This adoption supports consistent supply to both domestic and international markets, reinforcing the growth of the fresh vegetables market.
Expansion of Controlled-Environment Agriculture (CEA)
Investments in high-tech greenhouses and vertical farms are boosting year-round vegetable production. These facilities reduce water consumption and spoilage while enabling faster harvesting cycles. For instance, large hydroponic farms in North America deliver multiple harvests per year, providing retailers with reliable supplies of fresh produce. As more regions adopt CEA, the overall fresh vegetables market Size is expected to expand steadily.
Rising Popularity of Ready-to-Cook Vegetable Packs
Convenience-focused consumer preferences are driving demand for pre-cut, washed, and portioned vegetable packs. These products save time for households and food-service providers, prompting growers to meet strict uniformity and quality standards. The rising adoption of convenience formats ensures incremental value remains within the fresh vegetable segment rather than being diverted to processed alternatives.
Fresh Vegetables Market Segmentation Insights
By Geography:
- Asia-Pacific: Largest regional revenue, accounting for a significant portion of the global market. The region experiences seasonal supply shortages, prompting imports from Africa and South America.
- North America & Europe: Mature consumption with consistent value growth, driven by organic and local produce preferences.
- Africa & Middle East: Rapidly growing markets with improved mechanization and technology adoption supporting higher yields and reduced post-harvest losses.
By Product Type:
- Leafy Greens
- Root Vegetables
- Fruit Vegetables
- Others
By Distribution Channel:
- Supermarkets and Hypermarkets
- Local Grocery Stores
- Online Retailers
- Food-Service Operators
Key Players in the fresh vegetables market
- Retailers are actively partnering with growers to enforce traceability standards, rewarding consistent and quality-compliant suppliers.
- Agribusinesses leverage contract farming agreements to secure stable supply and premium margins, while smallholders benefit from access to improved seed varieties and farming technologies.
- CEA investors, including sovereign funds and private equity firms, are expanding infrastructure to meet urban demand and reduce environmental impact.
Conclusion
The fresh vegetables market forecast indicates sustained growth through 2031, supported by health-conscious consumption patterns, technological advancements, and enhanced supply-chain efficiency.
Climate-resilient seeds and controlled-environment agriculture are central to stabilizing production amid climate variability. Although challenges such as fertilizer price volatility and regulatory compliance remain, the long-term fresh vegetables market size and share outlook remain strong.
Opportunities in regional expansion, premium convenience formats, sustainable farming practices, and digital retail integration will continue shaping the evolution of the global Fresh Vegetables Industry.
Industry Related Reports:
Fruits and Vegetables Market - The global fruits and vegetables market is projected to grow from USD 712.01 billion in 2025 to USD 751.38 billion in 2026, reaching USD 983.15 billion by 2031 at a CAGR of 5.53%. The growth is driven by rising consumer awareness about healthy diets, increasing demand for fresh produce, and expanding retail distribution channels worldwide.
Organic Fruits and Vegetables Market - The organic fruits and vegetables market is expected to increase from USD 85.85 billion in 2026 to USD 126.07 billion by 2031, growing at a CAGR of 7.99%. This surge is fueled by growing consumer preference for pesticide-free foods, rising health consciousness, and supportive government policies promoting organic farming.
About the company: About Mordor Intelligence: Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics. For any inquiries or to access the full report, please contact: media@mordorintelligence.com https://www.mordorintelligence.com/
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