Exclusive Links Vacation Homes (ELVH) has achieved a 65% increase in bookings and 95% sustained occupancy by successfully shifting from global homestay platforms to a direct, deposit-backed booking model focusing on medium-term stays.
-- Exclusive Links Vacation Homes (ELVH) has reported significant growth after transforming its rental management strategy in response to changing market dynamics and increasing competition.
Strategic Shift in Dubai’s Rental Landscape
At the beginning of 2024, ELVH relied heavily on global homestay platforms such as Airbnb and Booking.com to secure bookings. While these platforms provided visibility, operating within Dubai’s highly competitive short-term rental market required continuous listing optimisation, aggressive pricing strategies, and extensive administration.
In addition, many third-party bookings did not require security deposits, resulting in avoidable property wear and maintenance issues.
Recognising the need for greater operational control and long-term sustainability, ELVH implemented a decisive strategy shift in mid-2024.
Transition to Direct Bookings and Medium-Term Stays
The company moved towards a direct-to-guest acquisition strategy, leveraging UAE property portals, corporate relocation demand, and the strong brand presence of its parent real estate agency in Dubai.
Simultaneously, ELVH transitioned from short holiday stays of just a few days to a more stable monthly stay model. This shift reduced property turnover, improved asset preservation, and attracted professionals relocating to the UAE who require temporary accommodation while arranging visas and permanent housing.
Operational Innovation and Portfolio Performance
To support this transformation, ELVH introduced advanced systems including:
- Electronic inspections with photographic documentation
- Centralised reporting and digital data storage
- Streamlined booking and payment processes
By late 2024, the results of the transformation became clear:
- Over 60% of bookings generated directly
- Property damage reduced to below 2% of stays
- Significant increase in overall booking volumes
Despite regional geopolitical challenges impacting tourism during 2025, the strengthened strategy delivered resilience. From August onward, the portfolio maintained a sustainable average occupancy rate of 95%.
Today, 85% of all bookings are sourced directly, allowing the team to personally vet guests and maintain stronger long-term relationships.
Growth Within a Competitive Market
Operating in a market with over 300 property management companies and more than 35,000 units, ELVH has secured a niche within the segment of short term vacation rentals in Dubai through its relationship-driven and deposit-backed booking model.
Its portfolio of Vacation Homes in Dubai now secures bookings up to two months in advance, significantly ahead of the typical industry window of two weeks.
Key Performance Metrics
- 65% increase in bookings over the past 12 months
- 95% occupancy sustained across the last six months
- Average guest stay increased from 7 days to 21 days
- Maintenance issues have been reduced to less than 2% of bookings
Owner-Focused Strategy
ELVH’s model also appeals to property owners seeking flexible management. The company supports owners who wish to enjoy personal use of their properties while generating rental income during periods of absence.
Through structured inspections, deposit-backed bookings, and proactive management, ELVH ensures asset protection, consistent returns, and strong guest satisfaction.
“We recognised early that relying heavily on third-party platforms limited our control over guest quality and long-term sustainability. By shifting to a direct booking model and focusing on medium-term stays, we’ve created greater stability for our owners.
The result is higher occupancy, longer stays, lower property wear, and a more predictable income stream. Our strategy is built around protecting our owners’ assets while maximising returns.”
- Neville Den Boestert, Vacation Homes Property Manager
Conclusion
Through strategic repositioning, digital innovation, and a direct booking ecosystem, Exclusive Links Vacation Homes has strengthened its position within Dubai’s rental market, delivering measurable growth and operational stability in an increasingly competitive environment.
About the company: Founded in 2005, Exclusive Links is an established Dubai-based real estate brokerage specialising in residential sales and leasing across the city’s prime and luxury communities, with a strong focus on high-value, internationally driven transactions.
Contact Info:
Name: James Gosling
Email: Send Email
Organization: Exclusive Links
Phone: +971 50 451 1249
Website: https://www.exclusive-links.com/
Release ID: 89184426
In the event of any inaccuracies, problems, or queries arising from the content shared in this press release, we encourage you to notify us immediately at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team will be readily available to respond and take swift action within 8 hours to rectify any identified issues or assist with removal requests. Ensuring the provision of high-quality and precise information is paramount to us.
