Haluan Coffee & Tea, founded by Special Forces Veteran Mike Martinez, receives the Best Social Impact Business in the U.S. of 2025 award for its impactful efforts in Veteran suicide prevention, mental health advocacy, and community service.
-- Haluan Coffee & Tea: A Legacy of Impact and Purpose
Haluan Coffee & Tea is proud to announce its recognition as the Best Social Impact Business in the U.S. of 2025. This prestigious award celebrates the company’s ongoing efforts to make a meaningful, positive impact on the Veteran community and beyond. Founded by Special Forces Veteran Mike Martinez, Haluan is more than just a coffee and tea brand—it is a purpose-driven business using its products to foster healing, awareness, and connection.
Since its inception, Haluan has combined its high-quality, ethically sourced coffee and tea with an unwavering commitment to addressing critical issues such as Veteran suicide prevention and mental health advocacy. Every purchase made helps support organizations and initiatives dedicated to improving the lives of Veterans across the country. Through each cup of coffee brewed and every bag of tea prepared, Haluan fosters a community-driven environment where awareness and healing are at the forefront.
A Brand Born from Purpose: Haluan’s Foundation and Mission
The name "Haluan" carries deep meaning—it represents the initials of Mike Martinez’s three daughters, Ha.Lu.An., and signifies "direction" or "purpose" in several languages. These values resonate deeply within the company’s ethos, which was shaped by Mike’s own journey as a Veteran and his desire to create a lasting positive impact.
Mike Martinez served in Naval Special Warfare for 17.5 years, and after experiencing the devastating loss of fellow service members to suicide, he saw the urgent need for change in the way mental health is approached in the Veteran community. This personal experience served as the driving force behind Haluan Coffee & Tea. Mike explains, “I’ve buried friends to suicide. I’ve carried that weight. Haluan is my way of making sure their stories don’t end in silence.”
Through its mission, Haluan has created a platform where individuals can engage in open conversations about mental health, a topic often stigmatized within both the military and coffee cultures. Each sale of Haluan’s small-batch coffee and tea directly supports Veteran suicide prevention, mental health initiatives, and reintegration efforts for service members transitioning back into civilian life.
Haluan’s Outstanding Social Impact: A Business Built on Service
What sets Haluan apart from other businesses is its unwavering commitment to social impact. More than just a coffee company, Haluan is a catalyst for change. The company’s business model focuses on providing value to its community, not just financial gain. Haluan’s social responsibility efforts include annual charitable events like its Christmas Dinner Giveaway, which helps military families in need during the holiday season.
Haluan is also actively involved in providing direct support to organizations working on mental health initiatives for Veterans. The company has created numerous collaborations and partnerships to amplify its impact, ensuring that its mission reaches as many people as possible. With every cup of coffee, Haluan empowers its customers to be part of a movement for change—one that addresses the pressing issues facing the Veteran community.
Demonstrated Leadership: Beyond Business and Into Healing
The true power behind Haluan lies in its founder’s dedication to creating positive change. Mike Martinez’s transition from military service to entrepreneurship has been rooted in his desire to heal and bring awareness to mental health struggles that often go unaddressed. His commitment to helping others is exemplified in the way Haluan operates, from its small-batch coffee production to its community-driven initiatives.
Under Mike’s leadership, Haluan has raised awareness about the mental health challenges faced by Veterans, providing them with a platform for healing and connection. Through charity partnerships, pop-up events, and collaborations with like-minded businesses, Haluan has built a supportive network of individuals and organizations committed to the same cause.
“We’re not just roasting coffee. We’re building something that brings people back to life—one cup, one connection, one purpose at a time,” says Mike Martinez.
A Business Built on Service and Community Engagement
Haluan Coffee & Tea exemplifies how businesses can contribute positively to their communities while still maintaining strong business practices. The brand’s commitment to ethical sourcing and small-batch roasting ensures that every product is not only high quality but also aligned with its broader mission to give back. Haluan’s focus on social impact has allowed the brand to build lasting relationships with customers and other businesses alike, with an emphasis on collaboration and shared purpose.
As a Veteran-owned company, Haluan’s commitment to its customers goes beyond simply selling a product. It’s about creating an environment where meaningful connections can be made, where important conversations about mental health can happen, and where those struggling with isolation and adversity feel supported and understood.
Conclusion: Haluan’s Legacy of Purpose and Impact
Haluan Coffee & Tea’s recognition as the Best Social Impact Business in the U.S. of 2025 is a testament to the company’s dedication to the Veteran community, mental health awareness, and suicide prevention. Through its efforts, Haluan is not only raising awareness but also fostering an environment where healing and connection are possible. This award serves as a reminder that true success is measured by the positive impact a business can have on the world.
Haluan Coffee & Tea will continue to serve as a beacon of hope for those in need, and its legacy of purpose-driven work will undoubtedly inspire others to create change within their own communities.
About Haluan Coffee & Tea
Haluan Coffee & Tea was founded by Mike Martinez, a Special Forces Veteran, to support mental health awareness and prevent Veteran suicide. Named after Mike’s three daughters, the brand is committed to providing ethically sourced coffee and tea while funding initiatives dedicated to mental health and Veteran reintegration. Haluan aims to create space for important conversations, raise awareness, and build community connections, all through the simple act of sharing a cup of coffee.
Media Contact:
Mike Martinez
Founder, Haluan Coffee & Tea
Email: support@haluancoffeeandtea.com
Website: www.haluancoffeeandtea.com
Facebook: @Haluancoffeeandtea
Contact Info:
Name: Mike Martinez
Email: Send Email
Organization: Haluan Coffee & Tea
Website: http://www.haluancoffeeandtea.com/
Release ID: 89157603
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