The Kingdom of Santa Claus, an immersive Christmas franchise by Giorgio Onorato Aquilani, makes its debut at the 2025 Bologna Children's Book Fair with international ambitions.
-- The Kingdom of Santa Claus Expands Its Reach at Bologna Children’s Book Fair 2025
The Kingdom of Santa Claus, an innovative and immersive Christmas universe created by Giorgio Onorato Aquilani, is poised to make its mark on the international stage at the 2025 Bologna Children’s Book Fair. Held from March 31 to April 3 in Bologna, Italy, the event serves as a platform for the franchise to secure global publishing and entertainment partnerships as it continues its steady rise. With over 500,000 dedicated social media followers and more than 600,000 visitors per holiday season, The Kingdom of Santa Claus has already gained a significant presence in the Christmas space.
Giorgio Onorato Aquilani, the creator and visionary behind the brand, reflected on the growing influence of The Kingdom of Santa Claus, stating, “The Kingdom of Santa Claus has evolved into layers of meticulously protected intellectual property. Our fans love it, so we are on track to become a definitive cultural landmark for generations to come. We look forward to building the franchise further at the Bologna Children’s Book Fair by finding the right international publishing partners.”
From Humble Beginnings to a Global Vision
The Kingdom of Santa Claus was born out of Aquilani's passion for Christmas and his desire to build a timeless and expansive universe that transcends the holiday season. Starting as a concept rooted in a small tourist Christmas shop in the medieval town of Vetralla, Italy, the brand has since expanded into a wide-reaching transmedia intellectual property.
With a strong foundation in storytelling, the franchise has successfully captured the spirit of Christmas in a way that resonates with both children and adults. Through the integration of books, music, and live experiences, The Kingdom of Santa Claus invites audiences into a multi-dimensional world that keeps the holiday spirit alive throughout the year.
The Magic of Transmedia Storytelling
The Kingdom of Santa Claus is more than just a book series—it is an entire narrative ecosystem designed to thrive across various media formats. With its rich lore, original music, curated merchandise, and immersive seasonal events, the franchise offers a cohesive and immersive storytelling experience.
Aquilani shared, “Storytelling is at the heart of everything. Whether it’s in books, music, or immersive experiences, each piece of The Kingdom of Santa Claus is a portal to the same magical world.”
The brand’s interconnected mythology includes titles such as Lucy and the Secret of Santalloween and the philosophical non-fiction essay Every Day is Christmas. These works explore deeper meanings behind the holiday season and encourage audiences to embrace its values year-round. The layered storytelling emphasizes universal themes of kindness, hope, and belief, reinforcing the brand’s appeal across age groups and cultures.
Strengthening Cultural Resonance Through Original Content
The franchise’s ability to blend traditional Christmas motifs with original narratives has helped distinguish it within the broader holiday content landscape. Aquilani’s literary style is grounded in character-driven stories and emotional depth, positioning the series to resonate with readers across generations.
His upcoming novel, Back to Magic, is central to the next chapter in the franchise’s evolution. The book is already generating early interest and will be a focal point of the franchise’s presence at the Bologna Children’s Book Fair. In addition to the book, a music catalog distributed by Warner Music Italy TV and a feature film script based on Back to Magic are currently in development. These projects reflect the franchise’s broader ambition to build a comprehensive portfolio of original content aimed at global audiences.
A Defining Step Toward Global Expansion
As The Kingdom of Santa Claus prepares to engage international partners at the Bologna Children’s Book Fair, its long-term vision remains clear. The franchise aims to become the first dedicated Christmas storytelling universe with a global footprint across books, music, film, merchandise, and experiential content.
“There has never been a true Christmas storytelling franchise that lives across all media. We are here to change that,” said Aquilani. “The Kingdom of Santa Claus is set to become global with its first major introduction to global publishing and entertainment partnerships.”
The event represents a strategic step toward realizing that vision, offering an opportunity to connect with publishers, entertainment executives, and licensing partners who share the goal of bringing magical, high-quality storytelling to a worldwide audience.
A Story That Invites Wonder, Across Generations
With its dedicated community, structured intellectual property framework, and cross-generational appeal, The Kingdom of Santa Claus is well-positioned to grow into a cultural mainstay. The franchise’s narrative depth and year-round engagement strategies make it more than seasonal entertainment—it represents an evolving celebration of belief and wonder.
Aquilani concluded, “The Kingdom of Santa Claus is not just a story... it’s a doorway. It’s an invitation to children to dream, to adults to remember, and to the world to believe.”
About The Kingdom of Santa Claus
The Kingdom of Santa Claus is an expansive Christmas universe created by Giorgio Onorato Aquilani. Through its books, music, immersive experiences, and merchandise, it provides a year-round experience centered around the values of kindness, belief, and wonder. With a dedicated following and plans for global expansion, The Kingdom of Santa Claus is on track to become a timeless cultural franchise for generations to come.
Media Contact
Giorgio Onorato Aquilani
Author - Founder, The Kingdom of Santa Claus
Email: marketing@ilregnodibabbonatale.it
Website: www.thekingdomofsantaclaus.com
LinkedIn: Giorgio Onorato Aquilani
Contact Info:
Name: Giorgio Onorato Aquilani
Email: Send Email
Organization: The Kingdom of Santa Claus
Website: http://www.thekingdomofsantaclaus.com/
Release ID: 89156543
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