-- Research of 1,299 professionals indicates that 61% are interested in education and training, with mixed reality hardware showing 44% adoption interest.
Utrecht, Netherlands, March 26, 2025 - The survey of the immersive technology knowledge platform Metamandrill.com, completed by 1,299 industry professionals and enthusiasts, reveals significant trends in immersive tech interests, with education and training emerging as the primary focus for 61% of respondents, while showing strong interest in specialized hardware adoption ranging from 38% to 45%.
Key findings from the immersive technology research reveal that education leads at 61% for professional and technical training. Gaming and virtual worlds attract 51% of respondents for amusement purposes. Entertainment reaches 44% via immersive events, while business processes at 43% drive workplace transformation. Marketing applications garner interest from 42% of participants as a means to boost customer engagement.
"Our research demonstrates how immersive technologies could transform professional training and development," says Martijn Barten, Founder at Metamandrill.com. "Organizations are increasingly recognizing the potential of these tools for education and skill development."
The survey shows a significant interest in specialized hardware as user preferences shift in immersive technology. Mobile devices remain strong at 54%, with computer/console options following at 48%. Specialized hardware like VR (45%), mixed reality (44%), and AR headsets (38%) show substantial interest, reflecting growing acceptance of technology specifically designed for immersive experiences.
This aligns with market projections, as global shipments of AR and VR headsets are expected to grow from 6.7 million units in 2024 to 22.9 million by 2028, reflecting a compound annual growth rate (CAGR) of 36.3%, according to International Data Corporation (IDC).
"Our survey highlights a shift in how professionals engage with immersive technology," notes Barten. "While mobile and traditional platforms remain strong, interest in specialized hardware is rising. This aligns with expected 2025/2026 releases from top brands, including the Samsung XR headset, Apple Vision Pro 2, Valve Index 2, and Meta's expanding lineup, featuring Oakley-branded smart glasses."
To access the full survey findings and explore detailed trends, visit
https://metamandrill.com/infographic-research/
About Metamandrill.com
Metamandrill.com provides explanatory information about immersive technologies. The platform explores AR, VR, XR, and related developments, making technical concepts accessible to enthusiasts and professionals across industries.
About MOI Online
MOI Online operates two industry knowledge platforms: Metamandrill.com for immersive technologies and Revfine.com for hospitality and travel, providing educational resources to professionals worldwide.
Contact Info:
Name: Martijn Barten
Email: Send Email
Organization: Metamandrill.com
Address: Netherlands
Website: https://metamandrill.com/
Release ID: 89156291
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